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Diving into the Museum’s Social Media Stream. Analysis of the Visitor Experience in 140 Characters. | MW2013: Museums and the Web 2013
Twitter played a significant role during the festival ‘Art in Action’ at The Tanks, Tate Modern’s new space dedicated to live art. This paper analyses the tweets that mentioned The Tanks during this period and covers the process of collecting, coding and analysing the data following three different lines: Twitter as a communication tool, as a conversation tool to engage with the visitors and as an audience research tool.
mw2013  Elena_Villaespesa  Twitter  Tate  sentiment_analysis 
5 weeks ago by stacker
Tate IK Prize | Microsoft In Culture
In partnership with Tate, Microsoft supported IK Prize 2016 winners Fabrica and developers JoliBrain to create a program that could help uncover the hidden links between art and current events. The result is RECOGNITION, a complex algorithm that uncovers hidden links between current events and art.
tate  IK_Prize  Microsoft  computer_vision  artificial_intelligence 
5 weeks ago by stacker
Open Access Repository: Enhancing Research in Cultural Organisations | Tate
The open access repository pilot project is one among many initiatives being undertaken by Tate to make its research more visible, accessible and reusable both within and outside the gallery. The repository is being developed in collaboration with the British Library and other independent research organisations across the UK.
tate  British_Library  open_access  research 
6 weeks ago by stacker
Facebook Creates 'Virtual Wing' Art Exhibit at the Tate Museum in London, Powered by Spark AR « Next Reality
Facebook has partnered with the Tate museum in London to launch "The Virtual Wing: Powered By Spark AR," a project that reveals new stories behind the works of art, delivering information that requires a smartphone to be viewed.
tate  Facebook  ar 
8 weeks ago by stacker
‘A space of negotiation’: Visitor Generated Content and Ethics at Tate | Kidd | Museum and Society
This article uses Tate as a case study through which to explore the ethical dimensions of museums’ and galleries’ efforts to create participatory digital encounters for visitors. To what extent, it asks, is a framework for a digital museum ethics beginning to emerge at Tate? Using data from a suite of interviews with the digital team at Tate, this article reveals an organization ready for considered engagement with the knottier extensions of the debate about museums’ digital practice in 2015, but a concern about how to ensure staff members have the skills and confidence to lead and take part in those discussions on the ground.
tate  user_generated_content  research  ethics 
june 2019 by stacker
Archives & Access Toolkit | Tate
The Archives & Access project (2012–2017), funded by the Heritage Lottery Fund (HLF) and Tate, has been a five-year programme of digital access, participation and learning with archives. The project digitised over 52,000 items and pieces from Tate's Archive while developing associated engagement activities at Tate Britain, on the Tate website, and with partners across the UK.

As a result of the project, Tate has accrued experience that can be shared with others who are embarking upon archive digitisation initiatives.
tate  archive  digitisation  toolkit 
april 2019 by stacker
Tate Modern: Ai Weiwei — Cogapp
Over 23,000 visitor videos were published on the website, plus over 190,000 website visits with more than 83,000 unique visitors. 51.5% of visitors to the website returned and spent an average time on the site of 2.5 minutes.
cogapp  Tate  Ai_Weiwei  interactive 
february 2019 by stacker
The Tate's Digital Transformation
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's "fifth gallery," its online presence. Stack had guided the Tate through two digital strategy planning processes and his team had experienced much success in developing the Tate's fifth gallery into a virtual place filled with immersive and engaging content, activities, experiences, and communities. Looking to the future, Stack was working to execute a new digital strategy, one that included digital as a dimension of everything the Tate did, both physically and virtually. This effort was raising important questions about organizational structure, marketing strategy, product and service design, and return on investment. What would it take to be a truly digital organization where digital was the norm?
Harvard_Business_Review  Tate  digital_transformation 
september 2018 by stacker

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