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How the Sears Catalog Undermined White Supremacy in the Jim Crow South
[See also:
https://twitter.com/louishyman/status/1051872178415828993
Every time a black southerner went to the local store they were confronted with forced deference to white customers who would be served first. The stores were not self-service, so the black customers would have to wait. And then would have to ask the proprietor to give them goods (often on credit because…sharecropping). The landlord often owned the store. In every way shopping reinforced hierarchy. Until Sears.

The catalog undid the power of the storekeeper, and by extension the landlord. Black families could buy without asking permission. Without waiting. Without being watched. With national (cheap) prices!

"Sears’s ‘radical’ past: How mail-order catalogues subverted the racial hierarchy of Jim Crow"
https://www.washingtonpost.com/news/morning-mix/wp/2018/10/16/searss-radical-past-how-mail-order-catalogues-subverted-the-racial-hierarchy-of-jim-crow/

"Back When Sears Made Black Customers a Priority
In this week’s Race/Related, an interview about Jim Crow capitalism and Sears."
https://www.nytimes.com/2018/10/20/us/sears-jim-crow-racism-catalog.html

"Remembering the Rosenwald Schools
How Julius Rosenwald and Booker T. Washington created a thriving schoolhouse construction program for African Americans in the rural South."
https://www.architectmagazine.com/design/culture/remembering-the-rosenwald-schools_o
sears  jimcrow  history  whitesupremacy  access  2018  mail  education  inequality  louishyman  antonianoorifarzan  kottke  us  south  music  tedgioia  business  jerry  hancock  race  racism 
5 weeks ago by robertogreco

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