Content is king for social TV users. Viewers want something special from their social TV services rather than commoditized content that can be found through online searches. The number one request for content is full-length episodes (88%), followed by sneak peeks of new episodes (75%), and behind-the-scenes extras (71%) and highlight clips (71%).

The majority of TV socializers are interested in rewards with real value, like free merchandise or signed cast photos. When putting aside the material aspect, virtual rewards offer an emotional pay-off, described as being similar to the feeling when 'liked' on Facebook. Trivia and casual games related to a show are of greater interest if they offer some kind of reward. Real fans want to have their knowledge and skills tested, and expect the game to be challenging.

About 15 months ago in the States, we had an epiphany and said, if we do music, why can’t we do TV? It was around the start of the second screen phenomenon. It wasn’t huge, but it was there, and an American sci-fi channel came to us and asked if it could Shazam-enable its programming. That conversation has now developed into us making it really simple for someone to Shazam something, whether that’s a TV ad, a programme or a whole series.

We all agree that the mobile web is important and we all try to provide a good experience for our mobile visitors. There's another type of devices that might become important: <em>smart</em> TV's. <b>Jason Grigsby</b> gave this excellent presentation at Mobilism.

Fast jeder zweite verkaufte Fernseher ist onlinefähig
Jeder sechste Haushalt besitzt bereits ein TV-Gerät mit Online-Zugang
30 Prozent nutzen die Online-Funktionen ihres Internet-Fernsehers

from The A.V. Club - TV http://www.avclub.com/feed/rss/?tv

option for universal remote via iphone

ESPN, the most-watched U.S. sports network is making more programming available online and on mobile devices to reach customers watching TV in new formats. The network now provides subscribers ESPN3, a digital channel that’s part of the WatchESPN app, to subscribers through Microsoft Corp. (MSFT)’s Xbox video-game console as part of some pay-TV plans, including from Verizon Communications Inc. (VZ)’s FiOS and Comcast Corp. (CMCSA)
“We’re a platform-agnostic content company,” Bratches, the network’s executive vice president of affiliate and advertising sales, said today in an interview. “To the extent that in the future there’s an opportunity with Apple to authenticate through the pay-TV food chain as we’re doing with Microsoft, that’s something that we will participate in.”

Teen Wolf (Season 2) | The First 10 Minutes...