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Alex Rosenblat’s Uberland: review • NY Mag
Adrian Chen:
<p>One thing you get from reading Alex Rosenblat’s Uberland: How Algorithms Are Rewriting the Rules of Work, is that there is nothing inevitable about management trending in a positive direction. Drawing on four years of ethnographic research among Uber drivers, Rosenblat has produced a thoroughly dystopian report that details how millions of drivers are now managed by a computerized system that combines the hard authoritarianism of Frederick Winslow Taylor with the cynical cheerleading of Michael Scott.

But wait: Isn’t the whole point of Uber that you can be your own boss? After all, Uber talks of its drivers not as employees but “partners.” In its propaganda, Uber portrays itself not as a taxi company at all but a technology platform that connects drivers directly to riders. “FREEDOM PAYS WEEKLY,” reads one recruitment ad reproduced in Uberland.

Next to it, there’s a picture of a breezy millennial with shaggy hair and a five-o’clock shadow, a scarf draped rakishly around his neck. He looks so noncorporate that he might not be wearing any pants.

In order to put that idea to rest, Rosenblat must first untangle the myths that made it seem possible in the first place. If you think about it, it’s bizarre that taxi drivers became a symbol of cutting-edge technological disruption. Cab drivers have typically occupied a benighted role in the public imagination: hustlers, criminals, or, at best, misanthropic folk philosophers. Rosenblat offers a valuable history of the ideological work that went into the “gentrification” of the profession.</p>
ai  uber  algorithm 
3 days ago by charlesarthur
CNET – Uber, Lyft IPOs To Mint Next Batch Of Bay Area Millionaires
In a recent CNET article pondering the overall effect of all the tech IPOs planned for 2019, Brian Solis had a few thoughts of his own.
bay  area  Tech  brian+solis  ipo  lyft  san+francisco  millionaires  uber  brian  solis 
12 days ago by briansolis

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