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Asking why is not always the best strategy — Jobs To Be Done — Medium
The immediate layer relates to usefulness. What do you actually do with the thing?
I use the drill to make holes.
The secondary layer relates to usability. What result comes from using it?
I’ve made holes to hang photos.
The tertiary layer relates to desirability. What’s different now that I’ve accomplished my goal?
usable  useful  desirable  product  design 
august 2014 by mrchrisadams
Twitter / milosradovic: Toll gemachter Shop ...
Toll gemachter Shop (andmotion.se). und mit toller Filterung:
usable  flat  from twitter_favs
may 2013 by pesche

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