Regarding the Talk Show [Link]

From Dan Benjamin

Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. The goal of a “regular” text is to inform or entertain. The goal of Web copy (and ideally your website in general) is to get people to do something—to sign up, make a purchase, or something similar. Hiring a professional copywriter can be very expensive, which is one of the reasons why this is a valuable skill to have yourself.

Jared Spool on why conversion rates are a dnagerous metric to rely on (hint, it's to do with ratios).

The central question of writing about the web is WWIC, Why Wasn't I consulted. Customer service is the internet's nice, like distraction at home is TV's niche and Movies serve the "I want to see something with elves and bombs" niche. From DF

Bang Beer Search

I just realized that DuckDuckGo provides a search bang to automatically search BeerAdvocate.com. They get me.

!beer pretty things

Gets a list of some excellent beers.