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Quercki : pr   3

Edelman PR drops GEO Group after employee revolt at the prospect of laundering the reputation of private US concentration camps / Boing Boing
How bad is GEO Group? Put it this way: the following banks believe the company is too dirty to do business with: "SunTrust, JPMorgan Chase, Bank of America, BNP Paribas and Wells Fargo."
GEO  immigration  ICE  PR 
10 weeks ago by Quercki
Burning The Man: Burning Man’s Ticket (& PR) Fiasco | Just Alyssa
We’re listening to you, and scrambling to fix this, together.

5. TAKE YOUR CUES FROM YOUR PEOPLE. It’s a mess, right?!  You don’t know how to make the angry masses not be angry, right?!  Wrong. They’re telling you what they want. All you have to do is listen to them. The beauty of that is that not only have they offered you solutions – name / photo linked tickets, single price tickets, more ingress lines with fewer greeter antics – by taking their suggestions, you are showing them that you trust them and are actually in it together. What’s more, you’ll get them to DO THE WORK FOR YOU! There have been countless offers for everything from communications work, system architecture, volunteer committees etc….. Use it. Ask for help! Trust your users.
PR  fix  apology 
february 2018 by Quercki
How I self-published a book, sold 180,000 copies & 2X’d revenue
Writing a book is a long, lonely, and oftentimes unsuccessful endeavor. My “instant success” was anything but. The Coaching Habit was the result of four years of floundering, rejection, and toil. So you don’t make my mistakes, allow me to share everything I used to vault my book from idea to bestseller (with a table of contents to skip to what you’d like to know).

Part I: The New York publisher, the big-name agent, and misery
Part II: Don’t go it alone: How to assemble a kickass team
Part III: Invest more upfront (and keep more money)
Part IV: How to engineer a bestselling book launch
Part V: No one really knows what they’re doing
book  publishing  howto  marketing  PR 
april 2017 by Quercki

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