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Steveseth : trust   4

How Branding and Packaging Influences Consumer Trust in a Product
Product packaging does need to initially engage interest as part of a cohesive branding strategy, however it needs to clearly inform target audiences of your place in the industry and why your product is special. People favour transparency, so that they can quickly decide whether a product or brand is right for them and support them without concern.
CPW  traceability  trust 
8 weeks ago by Steveseth

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