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Super Apps: Nothing Much Super About Them - Sheji Ho - Medium
very informative +1
super apps evolved because of insufficient ad networks in China (which in part contributed to lack of growth in SEO, which is about findability), and so super apps are about enabling cheaper customer acquisition (as it's easier to find mini apps within a super app than apps/services via other means)
wechat  china 
november 2019 by WBedutech
How China is Cashing in on Group Chats – Andreessen Horowitz
". AI-powered English learning app Lingochamp uses WeChat group chats to supplement its lessons."
china  wechat  chatbots  conversationalcommerce  groupchat  conceirge  a16z  conniechan 
september 2019 by WBedutech
WeChat: China’s Integrated Internet User Experience
WeChat: China’s Integrated Internet User Experienc
wechat  nngroup 
august 2016 by WBedutech
How WeChat Is Extending China’s School Days Well into the Night
How WeChat Is Extending China’s School Days Well into the Night
wechat  China 
august 2016 by WBedutech
Money as Message – Andreessen Horowitz
Money as Message
How WeChat got users to adopt payments as a way to grow its network
wechat  conniechan  a16z  mobilemoney 
august 2016 by WBedutech

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