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aries1988 : ad   18

fun  female  ad  social  idea  code 
january 2019 by aries1988
Accueil - Bloctel
Bienvenue sur Bloctel, la liste d'opposition au démarchage téléphonique, gratuite pour les consommateurs
moi  tool  life  france  ad  phone 
july 2018 by aries1988
端「GLO Travel」伊朗面紗下的豐盛文明
iran  idea  travel  hongkong  ad 
april 2018 by aries1988
They’ve Got You, Wherever You Are

(1) “demand engineering,” which is a fancy term for creating desire for new products like orange juice and mouthwash; (2) “branding,” which means building loyalty to names like Buick and Coca-Cola; and (3) “targeted advertising,” which originally meant focusing on the female consumer, who did most household purchasing.

Unlike on Google, where people go to search for goods and services, Facebook ads are still, in the industry’s jargon, “upper funnel,” a better way for marketers to breed awareness than to make a sale. This has made it a high priority for Facebook to establish “attribution,” to demonstrate that it plays an important part in purchase decisions taking place elsewhere, e.g., through search engines and on other websites.
product  business  marketing  sell  ad  facebook 
october 2016 by aries1988
Why We Like What We Like
In short, tastes are overdetermined, the upshot of many influences, and underdetermined, susceptible to change at, for example, the sight of the word toasted. Some combination of inputs including, but not limited to, reasons, hunches, bodily needs, past experiences, unconscious desires, social pressures, mystic chords of memory, and price point is behind every preference; they are weighted differently in almost every case; and they are highly malleable.

Still, Heffernan believes that we are living through a revolution. The Internet is the great masterpiece of civilization, she says. As an idea it rivals monotheism. And: If it’s ever fair to say that anything has ‘changed everything,’ it’s fair to say so about the Internet. Analog is dead. To understand the new regime, she argues, we need a new aesthetics, a new hierarchy of values. This is what she proposes to provide.

It might be the sensation that sites like those are incomprehensibly large, that we can never exhaust them. Ultimate unreadability is part of the aura of the Internet itself, the postmodern sublime, to use a term that Heffernan avoids. I can’t see all the books in a library at the same time, but I can go outside and look at the building. The Internet is a building that you can never look at.

Vanderbilt is able to identify two factors that have repeatedly been shown to have a significant influence on taste. One is social consensus; the other is familiarity. We get attracted to things that we see other people are attracted to, and we like things more the longer we like them.
taste  human  book  ad  internet  aesthetics  art  advertising  instapaper_favs 
june 2016 by aries1988
Budweiser Supreme Bottle Launch 3D video mapping animation on Vimeo
November 2012 Budweiser launched a new product Budweiser Supreme, and rolled out the promotion across many Chinese cities. This video was created to illustrate the…
beer  ad 
january 2016 by aries1988
▶ Laowai Not: Stock photography in China - YouTube
Shannon Fagan came to China in 2010. The 37-year-old American was a commercial photographer back in the US, but because of the economic downturn he decided to move his business to China.

Rather than taking pictures, he said, he makes pictures -- designing a photo to capture a specific attitude, activity or atmosphere in China. Clients can purchase them from his company's library to help sell their products.

Stock photography is a fairly unknown industry in China, Fagan said, and he runs much of his business on speculation of what the market needs.

Donning knee and elbow pads during shoots, Fagan has suited up for business in China.
video  china  today  ad  photo  service 
june 2014 by aries1988

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