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Waze Partners With WPP to Make Delivering In-Car Ads to Drivers Easier for the Agency’s Retail Clients – Adweek
The partnership, according to WPP and Google, came out of one of their Swarm sessions, a series of hackathons that WPP and Google engineering host that provide answers to client challenges from a variety of creatives.
google  brand  content  agency 
9 hours ago
GM appoints marketing veteran to lead Maven
GM is in the midst of growing Maven from a traditional vehicle sharing service such as Zipcar to peer-to-peer vehicle sharing, including the addition of allowing non-GM vehicles on its app-based platform. Those plans are not expected to change under Cordeiro.
gm  maven  technology  carsharing 
9 hours ago
China's Zotye adds marketing vet Jan Thompson to U.S. team
Zotye has named its first 10 U.S. franchised retailers and last month said it was in "serious discussions" with about 100 more. It plans to enter the market with two crossovers — compact and midsize models — and they could be followed by a full-size SUV. Hale has said the vehicles will be priced "at least 20 percent better" than their competition.
zotye  pipeline 
9 hours ago
Survey: 60% of Dealers Say New-Car Profits Declining - Dealer Ops - Auto Dealer Today
Used car median profit: $1,500 to $1,999 compared to new-car median profit of $500 to $999.
research  retail  used  preowned 
9 hours ago
Study: 28% of Dealership Callers Will Buy a Vehicle - Training - Auto Dealer Today
Sales calls convert to a purchase an average of four times the rate of email.
research  retail 
9 hours ago
First Drive: GMC Sierra AT4 | TheDetroitBureau.com
Off-road version of full-size truck could expand its appeal.
gmc  gm  pipeline 
9 hours ago
GM launches 'Vehicle Locate' app
The "Vehicle Locate" service is available to owners of eligible 2012 model-year or newer Buick, Cadillac, Chevrolet and GMC vehicles in the U.S., Canada and Mexico. Depending on the time of the vehicle's purchase, the service is either free or part of a $14.99-a-month OnStar plan.
gm  technology  infotainment 
9 hours ago
Catch all those green lights with Audi's connected car
With what Audi is calling Green Light Optimized Speed Advisory (GLOSA), drivers are connected to city infrastructure and can "game" the system by going a recommended speed limit. The dash indicates the best speed to catch the "green wave" based on the car's position, speed limits in the area, and signal timing. It's not that far off from the premise of timed streetlights to encourage driving the speed limit, but it's a helpful boost.
audi  vwc  technology  infotainment  safety 
9 hours ago
Makeovers Enhance Nissan’s Premium Murano and Maxima
With at least three years left in their model lifecycles, Nissan’s top-of-the-line Murano CUV and Maxima sedan get enhanced safety offerings, upgraded interiors and mild styling changes for the ’19 model year.
nissan  nissanc  pipeline 
10 hours ago
Mercedes-Benz Reveals Celebratory SLC Final Edition
Mercedes-Benz confirms the SLC will cease production later this year with an announcement that a Final Edition model will arrive in North American showrooms next month.
daimler  mbusa  pipeline 
yesterday
Nascar Hopes Marketing a New Generation of Drivers Can Lure Fans Back to the Sport – Adweek
After a big drop in ratings, the racing circuit enters 2019 with a new strategy
motorsports  brand  content 
yesterday
BMW Creates a Folk Hero for the Modern Age: the Unstoppable, Mysterious Ol’ McLanden – Adweek
For the launch of the X7, its first standard seven-seat vehicle, BMW catches viewers with a whale of a tale—a poem about a new folk legend: Ol’ McLanden.

This fictional, larger-than-life character comes alive in “Legend,” a 75-second spot created by Goodby Silverstein & Partners, BMW’s agency of record since April 2018.
bmwc  bmw  brand  content  agency 
2 days ago
Volkswagen Names Johannes Leonardo Lead Creative Agency in the U.S. – Adweek
JL will serve as brand lead within the “agency powerhouse team built with holding group WPP,” with the latter’s specialist agencies handling work related to data, CRM, retail, web design and more.
vwc  volkswagen  agency 
2 days ago
Hyundai Set to Reveal Pint-Sized Styx SUV at NY Auto Show | TheDetroitBureau.com
Expected to be called the Styx in most global markets, the crossover is going to serve as the counterpoint to the new, three-row Hyundai Palisade, targeting the modest but growing subcompact CUV market targeted by the likes of the Ford EcoSport.
hkc  hyundai  pipeline  autoshow 
2 days ago
Hoops fans get a look at Autotrader’s charitable work | Auto Remarketing
In addition to its work as an online destination for people to buy and sell vehicles, Autotrader supports various charitable causes, and viewers witnessed an example of that on Saturday. The event marked the 13th year that Autotrader has teamed with Turner Sports and the NBA to donate a vehicle to help a deserving family.
media  brand  content 
2 days ago
Famous Volkswagen 'Magic' Bus Rides Again 02/19/2019
The culmination of a three-year quest to recreate, restore and repaint a lost symbol of the Summer of Love culminated Feb. 16 with the unveiling of the bus, made possible with help from Volkswagen of America and the greater Volkswagen community.
vwc  volkswagen  brand  content 
2 days ago
Renault-Nissan-Mitsubishi Alliance Partnering With Google | TheDetroitBureau.com
The Renault-Nissan-Mitsubishi Alliance, which is preparing to hang together in the post-Ghosn era, plans to join Google’s camp for developing autonomous taxis and other services using self-driving vehicles.
nissanc  technology  infotainment 
2 days ago
General Motors | GM Refreshes 2020 GMC Acadia
The ’20 Acadia will arrive at U.S. dealers in the fall with a newly available 2.0L turbocharged gasoline 4-cyl. offering 230 hp and 258 lb.-ft. (350 Nm) of torque.
gm  gmc  pipeline 
2 days ago
2019 Chicago auto show special editions
From a hulking, body-on-frame SUV to a small two-seat sports car to minivans, there was a wide spectrum of exclusive colors and trims shining under the bright lights. Here's a look at some of the special editions from the Windy City show.
autoshow 
2 days ago
GM confirms Buick Cascada dead after 2019 model
Buick never expected significant sales from the Cascada. Since the car went on sale in 2016 as a 2016 model, about 17,000 have been sold in the U.S. Last year, U.S. deliveries fell 26 percent from 2017 to 4,136.
gm  buick  pipeline 
2 days ago
General Motors' New eBikes Have ARĪVed | TheDetroitBureau.com
The motor delivers top-of-segment power and torque for its size. It can travel at speeds of a little more than 15 miles per hour with four levels of pedal-assisted power. Riders can charge their ARĪV eBike’s battery in approximately 3.5 hours and range is nearly 40 miles on a single charge, GM said.
GM also made a point of saying the ARĪV eBikes were engineered and designed in GM facilities in Michigan and Oshawa, Ontario
gm  technology  electric  mobility 
2 days ago
Cadillac Gets Flirty With Competitors For V-Day 02/15/2019
Spreading positivity and some cheekiness, Cadillac via its creative agency Rokkan, posted multiple tweets with targeted pick-up lines to its biggest competitors like Mercedes Benz, Lexus, BMW, Audi, Tesla and others. 
gm  cadillac  brand  content 
2 days ago
Watch new TV ads from VW, Adidas, Purina | Hot Spots - Ad Age
Volkswagen: Coaster
Premiered on: Storage Wars, A&E
Volkswagen data for the last 30 days
Impressions: 1,547,530,186 (5% of industry)
Est. TV Spend: $17,805,681 (4% of industry)
Attention Score: 93.47
Attention Index: 134 (34% fewer interruptions than avg.)
vwc  volkswagen  brand  content 
6 days ago
Ford's clever bed stops your sleeping partner hogging the whole thing
Ford has designed what it calls a "lane-keeping bed," in which pressure sensors monitor when a sleeper is out of their lane.
fordc  brand  content  technology  safety  ford 
6 days ago
2019 Editors' Choice Awards | Edmunds
Our seven award winners stem from an exhaustive testing process. Every year, we scrutinize over 300 vehicles on road and track, driving over half a million miles. We're confident our testing regime is the most robust in the business and as a result, the winners are a true measure of excellence.
awards 
6 days ago
Test Drive | X Marks BMW’s Spot in Utility Market
Since November 2017, BMW has blitzed the U.S. market with four all-new SAVs, starting with the X3, followed soon after by the smaller X2, then the coupe-like X4 and most recently the larger three-row X5. Munich isn’t fooling around.
bmwc  bmw  pipeline 
6 days ago
Toyota Leads Most-Seen Auto Ads Ranking
In the top ad for the week of Feb. 4, Toyota illuminates the world of “what-ifs” with its commercial for the ’19 RAV4, in which a couple makes every effort to stretch out their time together through a series of adventures.
toyotac  brand  content  toyota 
7 days ago
Subaru, Lexus top brand lists in 5-Year Cost-to-Own awards | Auto Remarketing
“Subaru’s key advantage is its high residual value, which lowers depreciation costs,” Eric Ibara, director of 5-Year Cost to Own for Kelley Blue Book, said in a news release. “Lexus offers consumers luxury vehicles at an affordable price and without expensive repairs down the road."
subaru  toyotac  lexus  awards  retention 
7 days ago
Auto Loan Delinquency Rate Higher than Great Recession | TheDetroitBureau.com
Young buyers finding it tough to make car and student loan payments.
finance  trends 
7 days ago
Nothing Like an Auto Show Debut to Cheer Things Up
Introducing the new Evoque in Chicago makes sense because “it is a core city for us from a business perspective,” he says. “The new Evoque speaks to an urban customer, offering practicality and functionality.”

The model goes on sale this spring at a base price of $42,650. The sticker for the top-of-the-line model with the MHEV propulsion system is $55,800. Two-thirds of Evoque buyers are women, reflective of the overall compact SUV segment, says Eberhardt.
jlr  landrover  pipeline  autoshow 
7 days ago
2019 U.S. Vehicle Dependability Study (VDS) | J.D. Power
Mass market brands outperform luxury brands in dependability for first time: Model year 2016 mass market brands average 135 PP100 compared with 141 PP100 for luxury brands.
research 
7 days ago
AAA shows consumers how temperature extremes hurt EV performance
Electric vehicle driving range decreased by 41 percent when the mercury dips to 20°F and the heating system inside is on, according to new AAA research. That means for a 100-mile route, an electric-powered vehicle could go only 59 miles.
research  technology  electric 
7 days ago
McCann Goes Through a Round of Layoffs in Detroit Following News of General Motors’ Restructuring – Adweek
The precise number of staffers who were let go is unclear, though sources close to the matter confirmed that layoffs hit McCann Detroit, direct marketing division MRM McCann and Commonwealth//McCann, the global network dedicated to serving GM’s largest brand, Chevrolet.
gm  chevrolet  agency 
8 days ago
EV Truck Maker Rivian Reportedly in Talks with Amazon and GM | TheDetroitBureau.com
The deal would give the two companies a minority stake in Rivian, a start-up based in the Detroit suburb of Plymouth, according to a report on Reuters.
amazon  gm  technology  electric  rivian 
8 days ago
Toyota's Laukes Named Automotive Marketer Of The Year 02/13/2019
“Ed Laukes and his team have demonstrated consistency, focus and the ability to use all the tools necessary to connect with their consumers throughout 2018,” says Ian G. Beavis, AMCI Global chief strategy officer and one of the jurors for  MediaPost’s Marketing: Automotive awards. “Amid all the turmoil of the industry, they have proven the value of solid strategic thinking and executional excellence in Toyota’s marketing.” 
toyotac  toyota  awards 
8 days ago
Porsche Creates Cayenne Model Wall 02/13/2019
Cramer-Krasselt, which executed the promotion, also filmed the Cayenne Model Wall being built, shared and enjoyed in a 30-second time lapse video. The video launches today with paid support on Facebook and Instagram.
porsche  brand  content 
8 days ago
First Drive: 2019 Ram 1500 Laramie | TheDetroitBureau.com
For anyone who has driven traditional pickup for work, climbing into the cab of a Ram 1500 Laramie is a revelation as it has the kind of comfortable luxury one traditionally associates with full-sized luxury sedans.
fca  ram  pipeline 
8 days ago
Test Drive | 2019 Honda Passport Comfortable, Capable New CUV Entry
The new Pilot-derived 2-row midsize crossover from Honda aims to appeal to body-on-frame midsize SUV owners thanks to its off-roading abilities.
hondac  honda  pipeline 
8 days ago
BMW’s M Division Unveils Quick New X3M, X4M
A newly developed 6-cyl. engine underpins the new, U.S.-made performance SUV duo.
bmw  bmwc  pipeline 
8 days ago
May Mobility raises $22 million for self-driving shuttles
In June, May Mobility began commercial self-driving service in downtown Detroit and has since started running routes in Columbus, Ohio. Human safety drivers remain aboard the company's six-seat shuttles, which connect passengers along defined routes.
selfdriving  technology 
8 days ago
Lexus Enlists Streetwear Designer For Custom Tires 02/12/2019
The “Sole of the UX” tires are inspired by the John Elliott x Nike AF1 shoe. “The tires reimagine the classic silhouette of Elliott’s sneaker, embodying the spirit of clean, purposeful, and modern design,” according to the luxury automaker. Team One and IMG facilitated the collaboration.
toyotac  lexus  brand  content 
8 days ago
Results of IAB Tech Lab’s Blockchain Pilot Shows How Many Digital Ads Are Seen by Humans – Adweek
To better understand how much waste exists in digital campaigns, IAB Tech Lab and Lucidity spent the second half of 2018 running a dozen campaigns from brands like Toyota written onto Lucidity’s blockchain technology.
toyotac  toyota  research 
9 days ago
General Motors | Cadillac Chief: ‘Drop the Puck’
GM is pouring $12 billion worth of product into Cadillac. The latest in its new-vehicle volley are the XT4 small crossover, which occupies the hottest segment in luxury, and a long-awaited baby Escalade with the 3-row XT6.
gm  cadillac  pipeline 
9 days ago
Discounts signal a price skirmish in pickup market
Ram and Chevy volley discounts amid talk of discipline
ram  gm  chevrolet 
9 days ago
Super Bowl exposure, without the expenditure
Here's a look at some brands that got in on the Super Bowl hype without running TV ads during the game.
brand  content  superbowl 
9 days ago
5 experts dissect Lexus’ attempt at enhanced lease program | Auto Remarketing
To recap, the new full-service Lexus Complete Lease includes a 20,000-mile, two-year term, which combines the cost of the lease with maintenance, insurance and additional services in one monthly payment. The innovative Lexus Complete Lease is currently available for qualifying consumers who choose any Lexus UX available in seven states — California, Florida, Illinois, Indiana, Massachusetts, New Hampshire and Rhode Island.
toyotac  lexus  finance 
9 days ago
New BMW Film From G&SP 02/11/2019
Goodby Silverstein & Partners (GS&P)’s new creative duo Matt Edwards and Wes Phelan have produced a film for client BMW  that tells the story of Italian racing legend Alex Zanardi who last month who drove a specially-designed BMW in the Rolex 24 At Daytona race.
bmwc  bmw  brand  content 
9 days ago
Car Dealership Service Departments’ Big Shift
Fixed ops accounted for 49% of dealership gross profits in 2017, according to the NADA’s Annual Dealer Financial Profile research. Yet the Cox Automotive Service Industry Study revealed dealerships received only 33% of all service visits in the U.S., demonstrating a huge opportunity for growth.
service  trends 
9 days ago
Amazon Invests in Driverless Startup Aurora, Valued at More Than $2 Billion - WSJ
Amazon’s investment starts a relationship with a company developing technology that could be a natural fit for package delivery
amazon  technology  selfdriving 
9 days ago
Fiat Shares Slide as Car Maker Struggles in Post-Marchionne Era - WSJ
Investors spooked after car maker says it’s fourth-quarter margin came in under the expectations
fca  revenue 
9 days ago
Subaru Unveils Tagline For Restyled Legacy Sedan 02/11/2019
Subaru has used “Love. It’s What Makes A Subaru A Subaru.” for just over a decade.  When the Legacy marketing breaks in the fall, it will include the tagline: “Love. For All The Right Reasons.” 

“Obviously there’s a tie-in with the brand, the love campaign,” says David Sullivan, Subaru manager, marketing launch and strategy. “We always like to sort of bring things back to the brand and make sure we are talking about both at the same time. We want the attributes of the brand: safety, longevity, versatility, we always want that to wash over the products that we are talking about at any given time.”
subaru  pipeline  autoshow  brand  content 
10 days ago
GMC eyes Sierra 1500 to lift Denali
Aldred said the growth of Denali has helped GMC push its overall average transaction prices 40 percent higher than those of mainstream brands. GM says the Denali models' average prices of $55,000-plus put the subbrand in a tier with some German luxury brands and Cadillac.
gm  gmc  pipeline 
10 days ago
VW, Toyota rise to the defense of auto shows
They said larger shows — especially those with venues big enough to house experiential marketing displays such as ride-and-drives — will play an important role in their marketing efforts for the foreseeable future.
vwc  toyotac  autoshow  brand  content 
10 days ago
New 2020 Kia Sportage Blows into the Windy City | TheDetroitBureau.com
Pricing for the 2020 Kia Sportage will be released closer to the ute’s on-sale date before mid-year.
hkc  kia  pipeline  autoshow 
10 days ago
Live From Chicago! | TheDetroitBureau.com
The show features the industry's hottest products — trucks.
autoshow  pipeline 
10 days ago
Genesis readies first crossover, the GV80
Global brand chief Manfred Fitzgerald told Automotive News last March that the three-row crossover could arrive at the end of 2019 or early 2020.
genesis  pipeline  hkc 
10 days ago
2020 Nissan Rogue Sport News, Release Date and Pricing | Edmunds
The lightly refreshed 2020 Nissan Rogue Sport will arrive in dealerships this fall. Like last year's model, it will be available in S, SV and SL trims. Official pricing has not yet been announced, but we don't expect the price of SV and SL models to change much. Due to the additional safety features, the S will likely be slightly more expensive than its current base price of $23,235 (including destination).
nissan  nissanc  pipeline  autoshow 
10 days ago
Volkswagen Ups the Ante with 2019 GLI Sedan | TheDetroitBureau.com
Pricing will be announced before the 2019 Volkswagen GLI goes on sale this coming spring.
volkswagen  vwc  pipeline  autoshow 
10 days ago
2020 Subaru Legacy News, Release Date and Pricing | Edmunds
The all-new 2020 Subaru Legacy will hit dealer showrooms this fall, so stay tuned as we keep you updated on its exact on-sale date.

And though Subaru didn't have any pricing information at the Chicago Auto Show, we anticipate the base model will start around $25,000, while the top-dog Touring XT should start around $36,000.
subaru  pipeline  autoshow 
10 days ago
2020 Toyota Sequoia News, Release Date and Pricing | Edmunds
Since it's a 2020 model, the Sequoia TRD Pro will likely go on sale late in 2019.
toyotac  toyota  pipeline 
10 days ago
2020 Toyota Tacoma News, Release Date and Pricing | Edmunds
Toyota hasn't announced pricing or availability yet, but we estimate the Tacoma will cost slightly more than today's model and range from around $26,000 to $36,000. We expect it to go on sale in late fall or early winter.
toyotac  toyota  pipeline 
10 days ago
Jaguar Land Rover takes $4.4B hit, writes down value of cars, plants
It is the third straight quarterly loss for the British automaker, which has been hit hard by U.S.-China trade tensions, low demand for diesel cars in Europe and Brexit worries.
jlr  revenue 
10 days ago
FCA says Q4 net surged 61% on N.A. growth, margins
FCA's quarterly gain was driven by its North American business, which boosted adjusted earnings almost 25 percent to $1.9 billion. FCA's net pricing and margins rose because of the regional unit's focus on trucks and SUVs. Adjusted margins increased to 8.7 percent from 8.0 percent a year ago. North American revenue surged 15 percent to $22.0 billion. 
fca  revenue 
10 days ago
Volvo reports record profit but feels tariff-driven margin squeeze
He blames the reduced margin on the ongoing trade war between the U.S. and China, weakening overall demand for cars in Europe and China, and pricing pressure in China.
volvo  revenue 
10 days ago
GM posts $2 billion Q4 net profit on strong N.A. results
Operating profit margin: The North American margin for the year was 9.5 percent, including 10.2 percent for the fourth quarter. It was the first time since 2014 that the company’s profit margin for the region dropped below 10 percent. 
gm  revenue 
10 days ago
Toyota quarterly profit steady as rising costs offset better mix
North American wholesale deliveries declined 7.5 percent to 680,00 in fiscal third quarter, while regional operating profit retreated 2.2 percent to 26.4 billion yen ($239.5 million).
toyotac  revenue 
10 days ago
Daimler’s quarterly profit falls 22% as investment costs, tariffs hit Mercedes
Mercedes passenger car sales rose 4 percent in the fourth quarter but increased tariffs on vehicles exported from the United States to China and delivery stoppages for individual diesel models hit demand and resulted in weaker prices.
daimler  mbusa  revenue 
10 days ago
Mitsu dealers plan store design upgrades
Last year, Mitsubishi's U.S. sales rose 14 percent, though deliveries of 118,074 light vehicles put its volume among the lowest for mass-market brands.
mitsubishi  retail  nada 
10 days ago
Here is an early look at the ads running during the Grammys | CMO Strategy - Ad Age
Lexus
The luxury auto brand will air a spot called "The New Renaissance," which features hip-hop star Sir the Baptist and his song, "Movin." The ad, by Walton Isaacson, first debuted last month.
toyotac  lexus  brand  content 
11 days ago
Serena Williams Makes Herself Comfortable in Lincoln’s Grammy’s Spot – Adweek
“Sanctuary” will make its debut during the broadcast of the 2019 Grammy Awards on Sunday, Feb. 10, supported by digital on NBCUniversal and Billboard online and Lincoln’s own social channels.
fordc  lincoln  brand  content 
11 days ago
New Subaru Legacy Unwrapped in Chicago
The next-gen Legacy rides on Subaru’s 2-year-old global platform, gets an optional turbo engine, a stronger, more flexible body and more advanced infotainment.
subaru  pipeline  autoshow 
13 days ago
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