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BMW Creates a Folk Hero for the Modern Age: the Unstoppable, Mysterious Ol’ McLanden – Adweek
For the launch of the X7, its first standard seven-seat vehicle, BMW catches viewers with a whale of a tale—a poem about a new folk legend: Ol’ McLanden.

This fictional, larger-than-life character comes alive in “Legend,” a 75-second spot created by Goodby Silverstein & Partners, BMW’s agency of record since April 2018.
bmwc  bmw  brand  content  agency 
13 hours ago by automotive
Hoops fans get a look at Autotrader’s charitable work | Auto Remarketing
In addition to its work as an online destination for people to buy and sell vehicles, Autotrader supports various charitable causes, and viewers witnessed an example of that on Saturday. The event marked the 13th year that Autotrader has teamed with Turner Sports and the NBA to donate a vehicle to help a deserving family.
media  brand  content 
13 hours ago by automotive
Famous Volkswagen 'Magic' Bus Rides Again 02/19/2019
The culmination of a three-year quest to recreate, restore and repaint a lost symbol of the Summer of Love culminated Feb. 16 with the unveiling of the bus, made possible with help from Volkswagen of America and the greater Volkswagen community.
vwc  volkswagen  brand  content 
13 hours ago by automotive
Cadillac Gets Flirty With Competitors For V-Day 02/15/2019
Spreading positivity and some cheekiness, Cadillac via its creative agency Rokkan, posted multiple tweets with targeted pick-up lines to its biggest competitors like Mercedes Benz, Lexus, BMW, Audi, Tesla and others. 
gm  cadillac  brand  content 
13 hours ago by automotive
Watch new TV ads from VW, Adidas, Purina | Hot Spots - Ad Age
Volkswagen: Coaster
Premiered on: Storage Wars, A&E
Volkswagen data for the last 30 days
Impressions: 1,547,530,186 (5% of industry)
Est. TV Spend: $17,805,681 (4% of industry)
Attention Score: 93.47
Attention Index: 134 (34% fewer interruptions than avg.)
vwc  volkswagen  brand  content 
4 days ago by automotive
Ford's clever bed stops your sleeping partner hogging the whole thing
Ford has designed what it calls a "lane-keeping bed," in which pressure sensors monitor when a sleeper is out of their lane.
fordc  brand  content  technology  safety  ford 
4 days ago by automotive
Toyota Leads Most-Seen Auto Ads Ranking
In the top ad for the week of Feb. 4, Toyota illuminates the world of “what-ifs” with its commercial for the ’19 RAV4, in which a couple makes every effort to stretch out their time together through a series of adventures.
toyotac  brand  content  toyota 
5 days ago by automotive
Porsche Creates Cayenne Model Wall 02/13/2019
Cramer-Krasselt, which executed the promotion, also filmed the Cayenne Model Wall being built, shared and enjoyed in a 30-second time lapse video. The video launches today with paid support on Facebook and Instagram.
porsche  brand  content 
6 days ago by automotive
Lexus Enlists Streetwear Designer For Custom Tires 02/12/2019
The “Sole of the UX” tires are inspired by the John Elliott x Nike AF1 shoe. “The tires reimagine the classic silhouette of Elliott’s sneaker, embodying the spirit of clean, purposeful, and modern design,” according to the luxury automaker. Team One and IMG facilitated the collaboration.
toyotac  lexus  brand  content 
6 days ago by automotive
Super Bowl exposure, without the expenditure
Here's a look at some brands that got in on the Super Bowl hype without running TV ads during the game.
brand  content  superbowl 
7 days ago by automotive
New BMW Film From G&SP 02/11/2019
Goodby Silverstein & Partners (GS&P)’s new creative duo Matt Edwards and Wes Phelan have produced a film for client BMW  that tells the story of Italian racing legend Alex Zanardi who last month who drove a specially-designed BMW in the Rolex 24 At Daytona race.
bmwc  bmw  brand  content 
7 days ago by automotive
Subaru Unveils Tagline For Restyled Legacy Sedan 02/11/2019
Subaru has used “Love. It’s What Makes A Subaru A Subaru.” for just over a decade.  When the Legacy marketing breaks in the fall, it will include the tagline: “Love. For All The Right Reasons.” 

“Obviously there’s a tie-in with the brand, the love campaign,” says David Sullivan, Subaru manager, marketing launch and strategy. “We always like to sort of bring things back to the brand and make sure we are talking about both at the same time. We want the attributes of the brand: safety, longevity, versatility, we always want that to wash over the products that we are talking about at any given time.”
subaru  pipeline  autoshow  brand  content 
8 days ago by automotive
VW, Toyota rise to the defense of auto shows
They said larger shows — especially those with venues big enough to house experiential marketing displays such as ride-and-drives — will play an important role in their marketing efforts for the foreseeable future.
vwc  toyotac  autoshow  brand  content 
8 days ago by automotive
Here is an early look at the ads running during the Grammys | CMO Strategy - Ad Age
Lexus
The luxury auto brand will air a spot called "The New Renaissance," which features hip-hop star Sir the Baptist and his song, "Movin." The ad, by Walton Isaacson, first debuted last month.
toyotac  lexus  brand  content 
9 days ago by automotive
Serena Williams Makes Herself Comfortable in Lincoln’s Grammy’s Spot – Adweek
“Sanctuary” will make its debut during the broadcast of the 2019 Grammy Awards on Sunday, Feb. 10, supported by digital on NBCUniversal and Billboard online and Lincoln’s own social channels.
fordc  lincoln  brand  content 
9 days ago by automotive
Jeep Gets Record Views Without Super Bowl Expenditure 02/07/2019
As part of a concerted digital strategy, FCA elected to reach consumers exclusively through social and digital channels, during a time when many are watching commercials online and likely to share. The strategy saved the automaker the estimated $5 million for every 30 seconds of ad airtime.
fca  brand  content  superbowl 
11 days ago by automotive
Watch new TV ads from Geico, Sling, Toyota and more | Hot Spots - Ad Age
Toyota: Bring the Heat
Premiered on: SpongeBob SquarePants, Nick
Toyota data for the last 30 days
Impressions: 2,189,699,696 (7% of industry)
Est. TV Spend: $40,441,239 (7% of industry)
Attention Score: 95.42
Attention Index: 159 (59% fewer interruptions than avg.)
toyotac  toyota  brand  content 
11 days ago by automotive
Dealers see preview of Honda's Passport ad
Rossick said the spot has an outdoorsy feel. A version of the ad was set to air on espn.com on Super Bowl Sunday. A wider launch of the Passport campaign will occur April 1, when dealers are expected to have enough inventory.
hondac  honda  brand  content  retail  pipeline  nada 
12 days ago by automotive
Harley-Davidson Hires Droga5 to Help Redefine Its Iconic Brand – Adweek
Harley-Davidson representatives did not respond to requests for comment on the news, and Droga5 declined to elaborate. Adweek’s AgencySpy previously reported that the pitch pitted that agency against Deutsch and R/GA.
harleydavidson  brand  content  agency 
12 days ago by automotive
Kia Super Bowl commercial shows serious side
Gone are the big stars, wacky storylines and dancing hamsters. Instead, the Korean brand pointed the nation's attention 81 miles southwest of Atlanta, where the big game was played, to a "small Georgia town of complete unknowns" who assemble the burly three-row Telluride crossover that goes on sale this year.
hkc  kia  superbowl  brand  content 
15 days ago by automotive
Audi, Hyundai, Kia, Mercedes-Benz and Toyota made up the Super Bowl's automaker ad race this year. See their spots here.
Hyundai, Kia, Audi, Mercedes-Benz and Toyota make up the Super Bowl's auto ad race in a year that's light on metal.
hkc  vwc  daimler  toyotac  brand  content  superbowl 
15 days ago by automotive
FCA’s Big Super Bowl Blitz Was Just a Giant Tease, Carmaker Will Sit Out the Game – Adweek
Instead, the brands, which this week released seven videos online teasing a ‘Big Game Blitz’ for the brands, will go all in on digital and social.
fca  brand  content 
15 days ago by automotive
Audi Signs Endeavor Global Marketing as Experiential and Sponsorship Agency of Record | AgencySpy
The assignment came after a competitive review that included both independent and holding group shops, according to a source. Endeavor’s Chicago office will handle the account.
vwc  brand  content  agency  audi 
15 days ago by automotive
Jeep and Ram Release 2 More ‘Big Game Blitz’ Teasers in Advance of the Super Bowl – Adweek
FCA Group has traditionally not released creative before the  Super Bowl, and in a video for Ram released Tuesday, a cowboy character in the spot said releasing ads online in advance of the game “ruins it.” FCA chief marketing officer Oliver Francois said in a statement on Tuesday that the company had “something new up our sleeve” leading up to Sunday’s game and that fans of the auto brands “will just have to wait and see.”
fca  brand  content  jeep  ram  superbowl 
18 days ago by automotive
Cars.com Bypasses Super Bowl TV Ads and Goes Digital-First on Facebook, Twitter and YouTube – Adweek
The campaign drew some inspiration from Tide’s efforts during Super Bowl LII, as Cars.com will react to TV ads during the Big Game in real-time, with creative of its own, whether or not those spots feature vehicles.
media  brand  content  superbowl 
18 days ago by automotive
Ford Leverages NFL Sponsorship With Two Big Game-Related Activations 01/31/2019
The agency created an immersive virtual reality experience for Ford’s activation at Super Bowl Live, the week-long “fan village” leading up to the Big Game. Visitors can experience a virtual reality fan journey to Atlanta. Those attending can hop into a Ford F-150, Super Duty or new Ford Ranger, buckle up, strap on a pair of VR goggles and head for Atlanta from a variety of locations around the country. Fans will also get the opportunity to meet and take photos with NFL players past and present.
fordc  ford  brand  content  superbowl 
18 days ago by automotive
Watch new TV ads from Hyundai, ProFlowers, Lowe's and more | Hot Spots - Ad Age
Hyundai: Do What You Love
Premiered on: SportsCenter, ESPN2
Hyundai data for the last 30 days
Impressions: 1,956,612,973 (6% of industry)
Est. TV Spend: $31,744,450 (7% of industry)
Attention Score: 86.42
Attention Index: 87 (13% more interruptions than avg.)
hkc  hyundai  brand  content 
18 days ago by automotive
Ram Truck Enlists Actor Jeremy Renner 02/01/2019
The long-form “Make Sure of It”  video, from Doner, introduces Renner (“The Hurt Locker,” “The Avengers”) as the new voice of the Ram Truck brand. He is also featured in the spot, besides doing the voiceover.
fca  ram  brand  content  superbowl 
18 days ago by automotive
Having a Mercedes Gives This Guy the Power to Summon Ludacris in Its Super Bowl Ad – Adweek
“Put simply, we are changing the way drivers interact with their cars, and we’re starting with our all-new entry-level model. MBUX is a game-changer and we think that once aware of the A-Class price point and technology, a lot of people who hadn’t considered Mercedes or thought owning one was still several years away will want to take a look,” Drew Slaven, vp of marketing for MBUSA, said in a statement.
daimler  mbusa  brand  content  superbowl 
18 days ago by automotive
Frank's RedHot spices up Super Bowl campaign with Twitter contest | Mobile Marketer
Instead of a pricey TV spot, Frank's is asking viewers to watch other brands' commercials and to tweet the chili pepper emoji, an emoji related to the ad's category and the hashtag #FranksSweepstakes during the commercial break in which the ad airs. The tweets will be entered into a drawing for a variety of prizes that correspond with the respective ads: a Kia Soul for an auto commercial
kia  hkc  brand  content  superbowl 
19 days ago by automotive
Audi’s Super Bowl LI Spot Took a Stand—and It Paid Off – Adweek
Though it was a risk, it was consistent with the brand’s values and was therefore worthwhile
vwc  audi  brand  content  superbowl 
19 days ago by automotive
Super Bowl LIII commercials: The year of the woman | Special: Super Bowl - Ad Age
Toyota is also leaning into female empowerment with a Super Bowl ad that features Antoinette "Toni" Harris, the first female football player who does not play a specialist position like kicker to be offered a football college scholarship. In Toyota's ad, released Tuesday, Harris is shown loading football gear into the back of a Toyota RAV4 and then doing some intense training. There's a voice over by Jim Nantz, who will call Sunday's game for CBS, about how she defied the odds.
toyotac  toyota  brand  content  superbowl 
19 days ago by automotive
Super Bowl stadium has parking lots full of EV charging plugs
Mercedes-Benz — the car company — is ramping up its electric vehicle options as its new stadium is in the Super Bowl spotlight. (Hyundai is this year's official Super Bowl car sponsor, but Mercedes will be flashing its brand around the stadium as well.) Just a few months ago Mercedes announced its first all-electric SUV, the EQC. By 2022, look for up to 10 different electric car models.
daimler  technology  electric  brand  content  superbowl 
19 days ago by automotive
Uber’s Giving the Losing Super Bowl Team’s City Free Rides for an Hour After the Game – Adweek
To promote its Uber Rewards program, the company will offer riders in the losing city—either Boston or L.A. this year—up to $50 in free Uber credits to members of the loyalty program for the first hour after the game.
uber  brand  content  superbowl 
20 days ago by automotive
Volvo Preps Anti-Super Bowl Effort 01/28/2019
The three people who keep their eyes on the car the longest will have completed the “longest drive” and will win a Care by Volvo subscription to the S60.
volvo  superbowl  brand  content  finance  subscription 
20 days ago by automotive
Ford's Joe Hinrichs makes cameo on CNBC's 'Deal or No Deal'
The show, originally taped last summer, airs at 9 p.m. Eastern time on CNBC. It features 64-year-old John West, who worked at various Ford operations for 34 years until he retired in 2007. He was nominated by his five sons.
fordc  ford  brand  content 
20 days ago by automotive
Super Bowl ad for 2019 Toyota RAV4 hybrid to feature female collegiate football free safety
Toyota will highlight the inspiring story of a 22-year-old free safety at East Los Angeles College — the first female defensive non-specialist to be offered a full scholarship as a non-specialist on defense — for a 60-second commercial in Sunday's Super Bowl broadcast that will feature the 2019 RAV4 Hybrid.
toyotac  toyota  superbowl  brand  content 
20 days ago by automotive
CBS News Releases Its Super Bowl LIII Week Coverage Plans | TVNewser
Toyota, which is a sponsor of CBS This Morning, will exclusively debut its 2019 Super Bowl LIII commercial on the broadcast Tuesday morning.
toyotac  toyota  brand  content  superbowl 
21 days ago by automotive
Watch new TV ads from Lexus, Infiniti, Wells Fargo and more | Hot Spots - Ad Age
Lexus: Quarterback Safety System+
Premiered on: Postseason NFL Countdown, ESPN
Lexus data for the last 30 days
Impressions: 2,395,963,558 (7% of industry)
Est. TV Spend: $33,662,574 (6% of industry)
Attention Score: 84.97
Attention Index: 84 (16% more interruptions than avg.)

Infiniti: Without Me: NCAA Coaches
Premiered on: College Basketball, ESPN
Infiniti data for the last 30 days
Impressions: 212,670,612 (1% of industry)
Est. TV Spend: $1,508,594 (<1% of industry)
Attention Score: 77.50
Attention Index: 56 (44% more interruptions than avg.)
toyotac  lexus  nissanc  nissan  brand  content 
21 days ago by automotive
Chevy has product placement deal with new Lego movie | CMO Strategy - Ad Age
The Silverado is featured in an ad ahead of the release of 'The Lego Movie 2'
gm  chevrolet  brand  content 
21 days ago by automotive
Mini USA names McKenna head of product planning
In his new role, McKenna is responsible for the product strategy for the BMW subbrand in the United States and for developing and executing the strategy for consumer events.
bmw  mini  brand  content 
21 days ago by automotive
At Sundance 2019, Here’s How 5 Brands Integrate to Help ‘Create a Festival’ – Adweek
Acura remains the official automotive partner, bringing its 125-strong fleet of MDX’s to Park City to shuttle talent, jurors and staff. For the first time, the veteran sponsor, now in its ninth year, will team up with IMDb, owning the space while filmmaker Kevin Smith will interview actors, directors and writers. Jennifer Cody, manager of experiential marketing for Acura and American Honda, said the synergies made for the right fit. And of Sundance, Cody sees the car company’s mantra as the same. “It’s really about innovation for us—that we do things a little bit differently,” she said.
hondac  acura  brand  content 
21 days ago by automotive
GS&P Hires Two New Creative Leads for the BMW Account – Adweek
Matt Edwards and Wes Phelan formerly led Adidas Originals at Johannes Leonardo
bmwc  bmw  agency  brand  content 
21 days ago by automotive
McConaughey, Lincoln Again Top Most-Seen Auto Ads Chart
The Nautilus commercial not only was No.1 for the week of Jan. 14, but also had the best iSpot Attention Index (154) in the ranking, getting 54% fewer interruptions than the average auto ad.
lincoln  fordc  brand  content 
25 days ago by automotive
Lexus Isn’t in This Year’s Super Bowl, but the Brand Released a Football Ad Anyway – Adweek
Taking a stab at some levity in a quasi-mockumentary style, the Toyota-owned brand and its agency, Team One, are “launching” technology to keep quarterbacks safer. Calling the “Quarterback Safety System+” (QBSS+) an “antidote” to the new, controversial “roughing the passer” rule, they connect some of the safety features of the Lexus UX compact crossover to illustrate how to keep quarterbacks safe.
toyotac  lexus  brand  content 
26 days ago by automotive
Why Cadillac is teeing off a major sponsorship with the PGA
The last time Cadillac sponsored such a sporting event was the World Golf Championship in 2016, according to a brand spokesman.
gm  cadillac  brand  content 
26 days ago by automotive
Toyota Film Advert By Saatchi & Saatchi: Runner | Ads of the World™
Film advertisement created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.
toyotac  toyota  brand  content 
26 days ago by automotive
‘Esports can be just as influential’: Kia pushes into competitive video games - Digiday
Kia will focus its early spending on sponsorships, not advertising, via partnerships with Riot Games and media platform Dbltap.
hkc  brand  content  kia 
26 days ago by automotive
Kia Offers Alternative To Celebrity-Driven Super Bowl Spot 01/21/2019
Instead of handing checks to celebrities, Kia is launching “The Great Unknowns Scholarship” to help young people in need get a foothold in higher education. A teaser page invites consumers to return on Feb. 3 to apply. 
hkc  kia  brand  content  superbowl 
28 days ago by automotive
Social media are vital to car dealer advertising efforts
"What we found is targeting, by using Facebook's dynamic advertising back-end tools, we can choose these custom audiences," he said. Wade can tailor advertising based on geographic area, gender, age group and income level. The dealership's advertisements find Facebook users regardless of whether they like its page. Then Wade can see the number of clicks.
media  retail  brand  content  nada 
29 days ago by automotive
Chevy built a massive, 3,000-pound Lego replica of a Silverado
Despite being a publicity stunt for Chevrolet's work with Lego on the upcoming The Lego Movie 2: The Second Part, the truck is nonetheless a considerable feat of Lego brick engineering. 
gm  chevrolet  brand  content 
29 days ago by automotive
Infiniti Intros 'Timeout For The Win' With NCAA 01/18/2019
During the 2019 season, Infiniti is donating a total of $1 million to Coaches vs. Cancer, a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches. 
nissanc  infiniti  brand  content 
29 days ago by automotive
Mini is releasing 'Don't Fence Me In' as a soundtrack for its drivers
The campaign, which aims to emphasize the spaciousness of the Countryman, also includes behind-the-scenes social and video, print, digital, and social.

Countryman sales in the U.S. last year grew 18 percent to 17,565 vehicles while total Mini brand sales fell 7.3 percent to 43,684 vehicles. 
bmwc  mini  brand  content 
4 weeks ago by automotive
Innocean Promotes 2 New Creative Leads on Hyundai and Genesis | AgencySpy
Agency vets Barney Goldberg and Bob Rayburn, respectively, will handle those two pieces of business moving forward.

“Barney and Bob have been creative leaders at Innocean since their arrivals, and we are proud and excited to formally announce these new leadership roles on the Hyundai and Genesis creative teams,” said CEO and president Steve Jun.
hkc  hyundai  genesis  agency  brand  content 
4 weeks ago by automotive
Ludacris Will Star in Mercedes-Benz’s Super Bowl Spot – Adweek
Grammy Award winning musician and actor Ludacris (who is an Atlanta native) is set to star in Mercedes-Benz’s fifth Super Bowl ad. The rapper is known for being a Mercedes-Benz owner, making him the perfect fit for the brand’s return to the Big Game.

The 60-second spot will feature the brand’s new A-Class vehicle, a new, more affordable model for the brand that starts $32,500.
daimler  mbusa  superbowl  brand  content 
4 weeks ago by automotive
McConaughey Stars in Most-Viewed Auto Ad
The top ad for the week of Jan. 7 sees McConaughey promoting the new ’19 Lincoln Nautilus and closes with the tagline “Technology that helps put you in control.” This spot also has the best iSpot Attention Index (164) in the ranking, getting 64% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
fordc  lincoln  brand  content 
4 weeks ago by automotive
GM pulls disputed 'Real People, Not Actors' TV ad
At least one brand, according to a person familiar with the matter, sent an email to GM's legal counsel demanding that the automaker stop airing the ad, which was posted to YouTube on Jan. 1 and began airing earlier this month.
gm  chevrolet  brand  content 
4 weeks ago by automotive
The Acura ILX Just Found a Parking Space on Facebook’s Instant Games Platform – Adweek
The automaker’s social promotion of its vehicle is in full throttle following last month’s introduction of a sticker pack for Instagram Stories that enables users to customize a 2019 ILX with elements such as wheels, accessories and A-Spec packaging, as well as Giphy GIFs created with top Instagram influencers and artists.
hondac  acura  brand  content 
4 weeks ago by automotive
IndyCar lands communications company NTT as title sponsor | Sports | theoaklandpress.com
The partnership makes NTT the official technology partner of the IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR's Brickyard 400. NTT replaces Verizon, which was title sponsor of the series from 2014 until it ended its partnership last season.
motorsports  indycar  brand  content 
4 weeks ago by automotive
Hyundai to end 4-year NFL sponsorship deal
Some dealers questioned the effectiveness of the sponsorship over the years because it didn't offer much direct advertising exposure during NFL games on mainstream networks such as Fox, CBS and NBC. While Hyundai carried the official vehicle and SUV moniker, and Genesis was the official luxury vehicle, rival brands such as Ford and Toyota still filled the airwaves on game days.
hkc  hyundai  brand  content 
4 weeks ago by automotive
Audi sponsors Alexa briefing from The New York Times | Mobile Marketer
Audi worked with T Brand Studio, the branded content studio of The New York Times, to create a skill for Amazon Alexa, the e-commerce giant's virtual assistant that works on Echo smart speakers and a mobile app, according to an announcement.
vwc  audi  brand  content 
4 weeks ago by automotive
Versace offers daring masculinity; Dolce&Gabbana go elegant - The Washington Post
Versace also previewed a collaboration with U.S. carmaker Ford, including the oval-shaped blue Ford logo on leather jackets, trousers, sneakers, hoodies and button-down shirts. The latter was layered kinkily with a silky lace top and a leopard-print fur coat. For good measure, the model’s hair was colored in leopard print.
fordc  ford  brand  content 
4 weeks ago by automotive
Jason Bateman’s Dry, Witty Humor Will Star in Hyundai’s Super Bowl Ad – Adweek
Running in the first quarter of the NFL’s title game in Atlanta, the commercial will focus on the Hyundai Shopper Assurance program, defined by the brand as a “frictionless, efficient and transparent experience.”
hkc  hyundai  brand  content 
5 weeks ago by automotive
Watch new TV ads from VW, Axe, Bud Light and more | Hot Spots - Ad Age
Volkswagen: Hooky
Premiered on: NFL Football, NBC
Volkswagen data for the last 30 days
Impressions: 981,882,387 (3% of industry)
Est. TV Spend: $15,966,478 (3% of industry)
Attention Score: 84.01
Attention Index: 88 (12% more interruptions than avg.)
vwc  volkswagen  brand  content 
5 weeks ago by automotive
VW signs marketing agreement with U.S. Soccer
Alexi Lalas and Aly Wagner of U.S. soccer fame appeared with the 2020 VW Passat on stage at the Detroit auto show on Monday.
vwc  volkswagen  brand  content 
5 weeks ago by automotive
YouTube Artist Prince EA Stumps For Ford 01/14/2019
Dealers have been sharing it with customers, with reaction from all over the country, says Dan Jones, U.S. communications manager for Explorer.

“Partnering with Prince EA was really an interesting part of the reveal,” Jones tells Marketing Daily.  “Explorer is really a symbol that reminds America about exploration and adventure and this kind of wanderlust that somewhere along the way we seem to have lost a little bit. So Prince EA was a really great partner because he has a great center of gravity when it comes to family and vacation time.”
ford  fordc  brand  content  agency 
5 weeks ago by automotive
'NYT' Launches Voice-Activated Content, Audi Collaboration For Alexa-Driven Devices 01/14/2019
The company’s move into voice opens up additional opportunities for collaborations with advertisers and sponsors. The Times’ branded content studio T Brand Studio will work with Audi to create a skill for Alexa-enabled devices, an inaugural venture for the publisher.  
vwc  audi  brand  content 
5 weeks ago by automotive
For Silverado campaign, Chevy gets playful in print
Chevy worked with each publisher on the use of the nameplates and cover takeovers to make them "contextually relevant" and "resonate" with the publication's readers.

Edwards said the publications were "very enthusiastic" and "really enjoyed the creative back and forth" regarding the covers.
gm  chevrolet  brand  content 
5 weeks ago by automotive
Chevy's latest 'Real People, Not Actors' ad disputed by advocates
The ad, which was published to YouTube on Jan. 1 and began airing on TV this month, claims Chevy has higher reliability than Ford, Honda, Toyota and 23 other brands "based on a recent nationwide survey."

The referenced survey was conducted by Paris-based Ipsos over the last 12 months. It involved owners of 2015 model-year vehicles that were in service from December 2014 to June 2015. But the vehicles shown in the ad are the current versions of the Chevrolet Equinox, Silverado, Traverse and Malibu -- all of which have been redesigned since 2015.
gm  chevrolet  research  brand  content 
5 weeks ago by automotive
Hyundai Offers Interactive Video Experience 01/11/2019
“HyundaiShowroom Live” on HyundaiUSA.com will allow users to interact in real time with a product specialist, who will answer their questions live as if both the user and specialist were in a showroom together.  Live sessions will be offered Tuesdays, Wednesdays and Thursdays from 8 a.m. to noon PT.
hkc  hyundai  brand  content 
5 weeks ago by automotive
Lincoln and a Popular Dog Photographer Help Reunite Pets With Owners After a Wildfire – Adweek
In an effort to put more awareness and exposure on these pets, specifically dogs, Lincoln teamed up with the NVADG and dog photographer Elias Friedman, founder of The Dogist on Instagram, followed by an audience of 3.4 million. A film, created by WPP boutique agency Hudson Rouge, documents the heartbreaking, yet hopeful journey of Paradise residents and the importance these pets have to the town’s healing.

 
fordc  lincoln  brand  content  agency 
5 weeks ago by automotive
Watch new TV ads from Audi, Walmart, Chevy and more | Hot Spots - Ad Age
Chevrolet: A Little Bit Country, a Little Bit Rock 'n' Roll
Premiered on: CFP National Championship, ESPN
Chevrolet data for the last 30 days
Impressions: 3,773,128,092 (10% of industry)
Est. TV Spend: $58,157,986 (13% of industry)
Attention Score: 83.06
Attention Index: 86 (14% more interruptions than avg.)

Audi: Layers
Premiered on: FBN AM, Fox Business
Audi data for the last 30 days
Impressions: 589,502,809 (2% of industry)
Est. TV Spend: $5,576,579 (1% of industry)
Attention Score: 87.42
Attention Index: 114 (14% fewer interruptions than avg.)
vwc  audi  gm  chevrolet  brand  content 
5 weeks ago by automotive
2019 Silverado Features In "Tailgates" Chevy Ad | GM Authority
Titled “Tailgates,” the ad is a 30-second spot and a simple one at that. The video takes viewers back in time through decades of Chevrolet trucks and shows various individuals closing up the tailgate. When we arrive at the present day, the ad shows an owner press a key fob button to raise the tailgate, one of many new features the 2019 Silverado bakes in.
gm  chevrolet  brand  content 
5 weeks ago by automotive
GMC Launches Awesome New Ad Campaign For 2019 Sierra | GM Authority
“‘Step Up Like A Pro’ is an empowering call to action that resonates with truck owners, encouraging them to reach higher in their lives and not accept the ordinary. ‘Anthem’ continues to define our GMC ‘We Are Professional Grade’ standards and signals landmark change to the industry, “said Rich Latek, director of GMC Marketing.
gm  gmc  brand  content 
5 weeks ago by automotive
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