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AdAge: A New Customer Experience: How AI Is Changing Marketing - Brian Solis
Industry publication AdAge recently had a look at how artificial intelligence is changing the nature of marketing, citing Brian Solis’ thoughts on the subject.
ai  artificial  intelligence  Business  -  Marketing  future  innovation  press  publicity  quote  brian  solis 
13 days ago by briansolis
Marketing Land: Breaking through with meaningful content marketing in the age of storytelling - Brian Solis
Industry publication Marketing Land recently conducted a long and detailed interview with Brian Solis about the subjects of marketing and storytelling, and where the two meet for modern companies.
analytics  Business  -  Marketing  content  conversation  interview  metrics  mobile  press  publicity  storytelling  brian  solis 
5 weeks ago by briansolis
MarketingTech: Brian Solis: On CMO pressure, nailing customer journey touchpoints and the rise of Influence 2.0 - Brian Solis
James Bourne of industry publication MarketingTech recently conducted a long and wide-ranging interview with Brian Solis about the present and future of their industry.
advice  Business  -  Marketing  cmo  future  interview  press  publicity  talk  tips  Trends  brian  solis 
5 weeks ago by briansolis
CoMarketing News: Influence Marketing is Still Far From Mature... - Brian Solis
French marketing publication CoMarketing News recently did an article on the still relatively young state of influence marketing, citing Brian Solis’ “Influence 2.0” study he did for Altimeter.
altimeter  future  influence  2.0  marketing  press  publicity  report  status  brian  solis 
6 weeks ago by briansolis
Viuz: AI Marketing: New Principle of Intelligent Automation - Brian Solis
French marketing publication Viuz recently did an overview of early efforts into using AI for marketing purposes, citing Brian Solis’ thoughts on the subject.
ai  artificial  intelligence  Business  -  Marketing  future  innovation  press  publicity  tips  brian  solis 
6 weeks ago by briansolis
Epic Presence: The B2B Marketer’s Guide to the Future of Social Media - Brian Solis
Marketing company Epic Presence recently released a guide to the future of social media for B2B marketers, highlighting Brian Solis’ work at Altimeter when it comes to influencer marketing.
altimeter  b2b  Business  -  Marketing  future  influencer  press  publicity  brian  solis 
september 2018 by briansolis
Valchanova.me: Brian Solis: Figure Out How The World Is Changing And How To Be More Relevant As The World Changes - Brian Solis
Marketing specialist Vassilena Valchanova recently conducted an extensive interview with Brian Solis, soon after his keynote address at the 2018 DigitalK conference.
address  Business  -  Marketing  change  conference  consumer  digital  digitalk  experience  interview  keynote  press  publicity  strategy  tips  unlearning 
july 2018 by briansolis
Influencer Marketing 2.0 and the rise of your ‘people channel’
Checklist influence has led to influence diffidence and, as Brian argued, “it simply wasn’t working any more. Behind every screen, every expression and impression, is a human being . . . not a consumer . . . and, as marketers, we need to understand this truth.”

“If you judge influence as the ability to cause effect or change behaviour, then we’re simply not scoring a ‘home run’ often enough. Customers are smarter; they understand the difference between the authentic and the fake and they understand that they are now the influencers.”
press  media  publicity  Brian  Solis  influencer  influence  marketing  social  capital 
november 2017 by briansolis
Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising - Campaign Middle East
Brian Solis is principal analyst at Altimeter Group in the US, where he studies disruptive technology. He was introduced at last month’s OMD Predicts event in Dubai as “a keynote speaker, digital anthropologist and futurist,”and he has always looked at how technology affects society.
press  media  publicity  Brian  Solis  keynote  speaker  OMD  Predicts  Dubai  psychographic  marketing 
november 2017 by briansolis
Why You Need to Stop Doing "Influencer Marketing!" | Falcon.io
Solis is not only an expert on influencer marketing, he is also an influencer himself – making him uniquely qualified to discuss the shortcomings of today’s influencer marketing tactics.
briansolis  Brian  Solis  Press  Publicity  Media  Influencer  Marketing  SocialMedia 
september 2017 by briansolis
It’s the End of Retail As We Know It: How Can Marketers Adapt?
Solis’ advice to marketers is simple: “Integrate [experience] so that it’s complementary and additive to delivering that experience that you designed in the first place,” he says. “Brand becomes the experience.”​
briansolis  Brian  Solis  Press  Publicity  Media  Marketing  Retail 
september 2017 by briansolis
Content Marketing 2017: Top 200 Global Influencers
Brian Solis named as #4 on both Top 50 Influencer Marketing and Top 50 Social Media Influencer lists by Onalytica.
briansolis  Brian  Solis  Press  Publicity  Media  Influencer  Top50  Marketing  SocialMedia 
september 2017 by briansolis
17 Speakers That Will Help You Understand Influencer Marketing at #Inbound17 | Traackr
In order of most total engagements with posts mentioning influencer keywords, Chris Smith leads the influencer marketing pack followed by Mari Smith, Peggy Fitzpatrick, Rand Fishkin, and Brian Solis.
media  publicity  press  Brian  Solis  Inbound  influencer  marketing  top  17  list 
september 2017 by briansolis
4 INBOUND 2017 Sessions Every Creative Must Attend
If you haven’t heard of Brian Solis and his book, X: The Experience When Business Meets Design, now is a perfect time for you two to become acquainted.

In this bestselling book, Brian takes an in-depth look at how important experience is in helping your business succeed. He stresses that it’s no longer enough to create a product that looks great but delivers meaningful experiences that win customers over.

As one of the most prominent thought leaders in business innovation, Brian studies the impact of disruptive technology and humanizes its ability to help people.
press  media  publicity  Brian  Solis  INBOUND  Marketing  xthebook 
september 2017 by briansolis
Tenfold: Top 100 Marketing Influencers
Brian Solis is globally recognized as one of the most prominent thought leaders, keynote speakers, and best-selling authors in innovation and digital transformation. His new book, X: The Experience When Busi- ness Meets Design, explores the importance of experiences and how to design them for customers, em- ployees and human beings everywhere.
briansolis  Brian  Solis  Press  Publicity  Media  Top25  Influencer  Marketing  PR  Thought-Leader 
august 2017 by briansolis
Top PR Influencers: Meet The 25 You Need To Follow
Brian Solis has 280,000 followers on Twitter. He’s a digital analyst who has published several books on marketing in the digital space. As one of the top PR influencers, his Twitter feed is full of tweets about current events, marketing, and what’s going on in business today.
briansolis  Brian  Solis  Press  Publicity  Media  Top25  Influencer  PR  Marketing 
july 2017 by briansolis
Interview with Jason Hemingway, Chief Marketing Officer at Thunderhead
I read a Brian Solis blog recently on AI, he said, “AI represents an opportunity to introduce intelligent, scalable engagement and more personalized experiences to help customers accomplish tasks or solve problems while also improving overall satisfaction.” I couldn’t put that better myself.
briansolis  Brian  Solis  Press  Publicity  Media  Marketing  AI 
july 2017 by briansolis
Can Systems Thinking Help You Think Like a CMO and Drive Marketing Innovation?
Technology futurist Brian Solis developed a framework that he calls the “Wheel of Disruption.” I strongly encourage any marketer who’s feeling overwhelmed to take a deeper dive into it, but here’s the fundamental idea: In the field of marketing, there are disruptive technologies that come along and disrupt everything else.
briansolis  Brian  Solis  publcity  Media  Press  Marketing  SEO 
july 2017 by briansolis
Why your website sucks | Content Magazine
Brian Solis, principal analyst and futurist at Altimeter (the digital analyst group at Prophet), is an award-winning author and sought-after keynote speaker. Solis has worked with many leading brands, start-ups and celebrities to help them develop innovative digital strategies for a 2.0 culture. Here he talks to Content Magazine about the impact digital has had on marketing, how customer experiences can help marketers differentiate their brands, and why websites suck.
briansolis  Brian  Solis  Press  Publicity  Media  Marketing  Consumer 
july 2017 by briansolis
With a Little Help from My Friends: 60 Amazing Marketers to Celebrate
Most marketers spend a lot of time thinking about the future. Brian, I’m convinced, actually lives there. If you want to get two steps ahead of the game, read everything he writes. Including his masterful work on Attention Is a Currency.
briansolis  Brian  Solis  Press  Publicity  Media  LinkedIn  Marketing 
july 2017 by briansolis
Irish Tech News: How To Divorce an Influencer? Sunsetting Your Influencer Marketing Programme
At the heart of the transformation, as well documented in this Influencer 2.0 report by Brian Solis (with Traackr), the process is about moving from a brand-centric to a customer-centric approach.
media  press  publicity  Brian  Solis  Influencer  Marketing 
june 2017 by briansolis
AdAge: Why Influencer Marketing Needs to Grow Up
"While paid endorsements and one-off initiatives may offer short term benefit, Influence 2.0 (the next stage of influencer marketing) offers the capacity to become part of the customer journey," writes Brian Solis, principal analyst at Altimeter and author of Influence 2.0: The Future of Influence Marketing.
press  publicity  Brian  Solis  media  marketing  Inflluencer  marketing  AdvertisingAge  AdAge 
june 2017 by briansolis
Small Business Trends: 11 Tips to Save Your Retail Business From Extinction
Brian Solis gives an overview of the top trends that retail businesses can use to survive and thrive in today’s environment.
press  publicity  media  Brian  Solis  Small  Business  Trends  retail  marketing  social  commerce 
june 2017 by briansolis
CustomerThink: Reimagining Retail - Why Experience Is the Key to Survival
No one understands the business imperative of creating meaningful experiences better than Brian Solis, futurist and author of X: The Experience When Business Meets Design.
press  publicity  media  Brian  Solis  customer  experience  marketing  retail  CustomerThink 
june 2017 by briansolis
Connected Futures: Defying Demographics - Today's Hyperconnected Consumer ‘Generation’
“Generation C is a concept I developed to categorize this new connected customer,” said Solis, who is the author of X: The Experience When Business Meets Design.
press  media  publicity  Brian  Solis  Gen  C  marketing  customer  experience 
june 2017 by briansolis
Marketing Land: 10 Common Mistakes Companies Make with Mobile
Brian Solis, author and principal analyst at Altimeter, a Prophet company, asserts that “thinking about mobile as a bolt onto the web experience and not designing for micro-moments and mobile-only journeys” is another mistake marketers make.
press  media  publicity  Brian  Solis  mobile  marketing  experience 
june 2017 by briansolis
Traackr: 11 Experts React to Influence 2.0 - The Future of Influencer Marketing
Influencer marketing needs an upgrade in its definition, methodologies, and metrics to focus more on doing new things that unlock new value. Welcome to Influence 2.0.
press  media  Brian  Solis  Traackr  Influencers  marketing  publicity 
june 2017 by briansolis
Enterprise Irregulars: This consumer revolution is being televised
"Your brand, reputation and the perception of your work is or will be separated by what you create and what people experience and share. That divide is where your work begins.”
press  media  publicity  Brian  Solis  Consumer  Marketing  Enterprise  Irregulars 
june 2017 by briansolis
Salesforce Canada: The State of Influencer Marketing - What You Need to Know for 2017
Brian Solis shares his experiences with and outlook for influencer marketing. Solis, an analyst and author, uncovers what many marketers know: Not all influencers are equal.
press  marketing  podcast  Brian  Solis  Salesforce  media  interview 
june 2017 by briansolis
What Is Your Future Marketing Strategy Missing? - Qlutch
Business innovator Brian Solis and Qlutch CEO Jim Sagar discuss the role of experience in the new marketing landscape.
press  media  publicity  Brian  Solis  Qlutch  Jim  Sagar  marketing  podcast  interview 
may 2017 by briansolis
50 Content Marketing Influencers to Follow in 2017 | Outbrain blog
Brian Solis: Digital analyst, speaker, author, and principal analyst studying disruptive technology and its impact on business at Altimeter Group @briansolis
press  media  publicity  Outbrain  disruptive  technology  content  marketing  top  50 
april 2017 by briansolis
Report: Influencer Marketing Is Still on the Rise: Associations Now
Brian Solis, a principal analyst at Altimeter Group, conducted a survey of  100-plus marketers and brand strategists—in partnership with TopRank Marketing and Traackr—to get a detailed look at where the influencer market stands today and how it may look in the future.
press  media  publicity  Brian  Solis  influencer  marketing  Altimeter  Group  Traackr 
april 2017 by briansolis
Thought Leaders Definitely Worth Following on Twitter - Vivienne K Neale
There are thought leaders and then there are those who are exceptional at personal branding. There’s a difference. I was once asked what it took to be a thought leader; I answered, simply to have ideas or a perspective that are not only different but also provocative, inspiring, motivating or actionable. Being a thought leader is a title others give you, you earn it. It’s not something you bestow upon yourself.
press  media  publicity  Brian  Solis  thought  leadership  thought  leaders  twitter  marketing  Vivienne  K  Neale  Digital 
april 2017 by briansolis
CMO by Adobe: Does Your Customer Journey Cater To Mobile Customers? - Brian Solis
Don’t miss the moments that matter. We don’t just live in a mobile-first world; to engage consumers and drive growth, marketers need to now design for mobile-only engagement scenarios. By investing in programs that are native to mobile-first micro-moments, you drive new opportunities for growth by engaging connected customers in ways that are useful and productive. And if it’s one thing they appreciate, it’s that your brand aligns with what they prefer and value.
press  media  publicity  Brian  Solis  micro  moments  influencer  marketing  customer  journey  cmo  by  adobe 
april 2017 by briansolis
Marketing d'influence: quels sont les pratiques et les investissements?
Selon l'influent Brian Solis, pour obtenir l'attention des dirigeants, l'influence doit être défendue par de multiples parties prenantes, incluant les départements marque, RP, relations analystes, fidélisation client, RH, média sociaux et digital.
press  publicity  media  Brian  Solis  French  emarketing.fr  marketer  influencer  marketing 
april 2017 by briansolis
Top tech marketers reveal their favourite B2B tech campaigns | B2B Marketing
Sandy Carter, CEO and CMO of Ecosystems, reveals that she loves the Cision campaign around the manifesto for PR, 'What if PR Stood for People and Relationships?.

She writes, "A great campaign is personal, leverages influencers, engages and focuses on the clients' value – even in the land of B2B, and this is exactly what Cision does. It uses humour and comics..." and that is what behind the rise of the [marketing] machine," CMO influencers Brian Solis.
press  media  publicity  Brian  Solis  marketing  b2b  marketing  Sandy  Cart  Ecosystems  Cision 
march 2017 by briansolis
'Digital Sense' Is Marketing 101 For Digital Marketers Who Don't Know It All
Solis writes, “Digital is a means to reach a different breed of customers, one who’s connected, informed, empowered, demanding, elusive, a bit narcissistic, and definitely in control of their online experiences.”
press  media  publicity  Brian  Solis  Digital  Sense  book  marketing 
march 2017 by briansolis
Marketers Begin To View Influencer Relationships As Strategic
Brian Solis analyzed the data and outlined what’s working with current influencer marketing practices, what’s failing, and, most importantly, predicted their evolution. The result is the report “Influence 2.0: The Future of Influencer Marketing.”
press  media  publicity  CMO  by  Adobe  Influence  2.0  influencer  influencer  marketing 
march 2017 by briansolis
brandchannel: The Business of Influence: 5 Questions With Traackr CMO Kirk Crenshaw
TopRank Marketing and Traackr teamed with Brian Solis of Altimeter to produce “Influence 2.0: The Future of Influencer Marketing.”

“Influence 2.0 is an incredible opportunity for marketers to think differently about customer experience to fast track the inevitable changes that digital business presents,” said Solis in a press release. “Marketers must reimagine their role as a central driver of organizational change, output and impact by connecting with customers in more genuine and useful ways and on channels they trust and value.”
press  media  publicity  Brian  Solis  Inflluencer  marketing  Influence  2.0 
march 2017 by briansolis
Boosting client engagement through personalization of content: A guide for law firms and legal practitioners - Lexology
Email marketing is more important than ever, according to marketing guru Brian Solis, who points out that even in a world dominated by social media, 77% of consumers prefer to receive permission-based marketing communications via email [2]. “The answer isn’t to send more emails. The answer is to know who you are talking to, what’s important to them and how you could capture their attention and do something with it,” says Solis.
press  publicity  media  Brian  Solis  law  marketing  email  marketing  email 
march 2017 by briansolis
Four Marketing Leaders Suggest What Trends Matter
Savvy marketers understand that shifts in how consumers use digital media and technology are key to spotting marketing trends. But the plethora of platforms, devices, and technology out there today makes it difficult to distinguish passing fads from long-term opportunities. 

To that end, in the video, above, the heads of marketing at Comedy Central and Cirque du Soleil, plus a pair of well-known industry analysts, talk about the consumer trends they are watching.
press  media  publicity  Brian  Solis  CMO  by  Adobe  trends  marketing  video  interview 
january 2017 by briansolis
What’s Trending: Strengthen Your Resolve in 2017 | LinkedIn Marketing Solutions Blog
It’s Time to Change How Companies Perceive Customer Experience (CX)

As the author of X: The Experience When Business Meets Design, Brian Solis is one of the industry’s leading experts on customer experience. This lengthy interview explores the expanding role customer experience will play in the future of marketing.
press  media  publicity  Brian  Solis  Alex  Rynne  Marketing  trends  2017 
january 2017 by briansolis
10 Must-Read Marketing Books | Synthesio
In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within.
press  media  publicity  Brian  Solis  Synthesio  Top  10  Marketing  Books  X:  The  Experience  When  Business  Meets  Design 
january 2017 by briansolis
The Influencers That Digital Marketers Are Following on Twitter | Inc.com
9. Brian Solis, Principal Analyst, Altimeter Group; Author; and Keynote Speaker

Brian Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing, and culture shifts. He is the author of "X: The Experience When Business Meets Design," along with three other bestselling books.

Follow Brian on Twitter: @BrianSolis
press  media  publicity  Brian  Solis  Inc.  Influencer  marketing  Twitter  Top  20 
january 2017 by briansolis
The Best of the Blogs: Marketing Blogs - ContactMonkey
Brian Solis is an award-winning author, blogger and speaker. And while a lot of people in this industry claim to be experts, not all of them have a combined social media following of over half a million people. Solis’ outstanding blog is a must-read and is regularly ranked as one of the world’s leading marketing and business blogs.
press  media  publicity  Brian  Solis  ContactMonkey  Marketing  top  10  blogging  blog 
january 2017 by briansolis
Business Professionals Sound Off on Digital Transformation | The Fast Track
Why are marketers undertaking digital transformation more quickly than everyone else? Solis suggested it’s because they are leading the charge in technology investments to upgrade and build touch points that lead connected customers along a more productive journey. And customer experience has become a major strategic priority for organizations that wish to remain competitive.
press  media  publicity  Brian  Solis  QuickBase  Marketing  Digital  Transformation 
january 2017 by briansolis
7 MOST RELIABLE NEW TECHNOLOGY RESEARCHERS YOU SHOULD FOLLOW – Ready4S – Mobile Apps | Blog
BRIAN SOLIS     @BrianSolis

Brian Solis is a key influencer on the mobile scene. A digital marketing analytics expert, Brian is a recognized speaker and author of the recently published X: The Experience When Business Meets Design. He’s also behind various reports and research studies which examine mobile experiences. One of his recent studies is The Inevitability of a Mobile-Only Customer Experience where he examines how companies should think mobile-first and mobile-only.
press  media  publicity  Brian  Solis  Ready4S  technology  top  researcher  digital  marketing 
november 2016 by briansolis
Who Will Lead Digital? CEOs And Marketing Executives Are In Charge, For Now
So far, digital transformation is largely led by the chief marketing officer. That’s borne out in a new study of 528 digital executives and “transformation strategists” by Altimeter, a Prophet Company, which finds more than one-third of executives (34%) say their CMOs are leading the digital charge. For 27%, the digital impetus comes right from the top — saying the CEO is in charge of digital.
press  media  publicity  Brian  Solis  Altimeter  Group  Ceo  marketing 
november 2016 by briansolis
The top 50 marketing influencers on Snapchat (that aren't DJ Khaled)
@briansolis — With one of the top marketing blogs in the world, Brian Solis also works as a digital analyst, anthropologist, and futurist. He is a principal analyst at Altimeter Group as well as award-winning author and keynote speaker. Brian has helped many brands and celebrities undertake digital transformation to more effectively market themselves.
press  publicity  media  Mashable  Brian  Solis  Snapchat  social  media  marketing  influencer  top  50 
september 2016 by briansolis
Royale les: website nodig in ecosysteem aan digitale touchpoints? - Marketing & More
Mediumisme, een term van Brian Solis, is het overmatige belang dat gehecht wordt aan kanalen in vergelijking met mensen. Platformen, kanalen en technologie zijn slechts vehikels voor mensen. Dat vergeten marketeers wel eens. Een verhaal kan platform-agnostisch verteld worden. Ze brengen mensen een ervaring voorbij het moment of het kanaal. Een verhaal is doordacht, informatief, relevant, ontwapenend en inspirerend.
press  media  publicity  Marketing  &  More  dutch  Brian  Solis 
september 2016 by briansolis
Google's Micro-Moments: Why They're Important to CMOs
According to Brian Solis, in a recent interview with Advertising Age, there are ten best practices for marketers to adhere to in order to effectively compete for the all-important micro-moments. The first practice is to "identify key micro-moments and what happens in them: why, where, and how people search for information.”
press  media  publicity  Brian  Solis  search  strategy  marketing  micro-moments 
september 2016 by briansolis
Step on the Path to Digital Transformation: Take the O.P.P.O.S.I.T.E. Approach
In studying companies' success in digital transformation, Altimeter not only determined the six stages of digital transformation, they also observed the best practices that companies used to move along the continuum of digital transformation and developed a framework that other companies can follow to avoid missteps along the way. Altimeter outlined these best practices in the acronym O.P.P.O.S.I.T.E.
press  media  publicity  Brian  Solis  opposite  search  strategy  marketing  digital  transformation 
september 2016 by briansolis
Stage 6 - Digital Transformation: Innovative & Adaptive
In Stage 6, "Digital is no longer a state; instead, it is part of how a business competes, with work in transformation continuing as technology and markets evolve. Innovation becomes part of the company DNA with the establishment of formal teams and efforts to track customer and technology trends. These activities feed into a variety of programs that range from test-and-learn pilots to the introduction of new roles / expertise to partnerships with and investments in startups."
press  media  publicity  Brian  Solis  search  strategy  marketing  digital  transformation 
september 2016 by briansolis
Stage 5 - Digital Transformation: Converged
The heart of digital transformation is NOT technology. First and foremost, it's about the customer experience and the steps a company takes to respond to its customers along this journey. And secondly, it's about the technology that supports an improved customer experience.
press  media  publicity  Brian  Solis  search  strategy  marketing  digital  transformation 
september 2016 by briansolis
Stage 4 - Digital Transformation: Strategic
In Stage Four, we see leadership's acceptance of technology as purposeful as it's implemented to drive goals. Oftentimes, the acceptance and emergence of digital transformation is evidenced in a new role that's created -- Chief Digital Officer or Chief Experience / Customer Officer. And it's accompanied by a multi-year digital strategy road map that's focused on the customer experience.
press  media  publicity  Brian  Solis  digital  transformation  search  strategy  marketing 
september 2016 by briansolis
Stage 3 - Digital Transformation: A Sense of Urgency
"Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt." - Brian Solis
press  media  publicity  Brian  Solis  digital  transformation  search  strategy  marketing  Darwinism 
september 2016 by briansolis
Stage 2 - Digital Transformation: Present & Active
During stage two, "Present and Active", things begin to change. It is during stage two that several stand-out employees begin to embrace digital technologies.
press  media  publicity  Brian  Solis  digital  transformation  search  strategy  marketing 
september 2016 by briansolis
Stage 1 - Digital Transformation: Business as Usual
The first phase in Altimeter's road map to digital transformation is known as "Business as Usual" and the last stage is "Innovative and Adaptive" - where companies reach a point of actualization in that their customer journey has not only been uncovered, but is supported, digitally, with processes in sync with their unique customer's journey.
press  media  publicity  Brian  Solis  digital  transformation  search  strategy  marketing 
september 2016 by briansolis
The Best Marketing Blogs to Follow
Brian is a digital analyst, anthropologist, and futurist. He has studied and influenced the effects of emerging technology on business and society. Brian’s blog is consistently named as a leading marketing and business blogs around the world.
press  media  publicity  Brian  Solis  marketing  best  marketing  blog  blogging  firstsiteguide 
september 2016 by briansolis
THINK Pod with Brian Solis - The Human on the Other Side of the Screen by IBM THINK Leaders | Free Listening on SoundCloud
Digital marketing analyst and author Brian Solis sits with Robert Schwartz in the IBM Astor Place studio to talk where digital marketing and entertainment are headed, advising the C-suite on consumer desires, and the role of trolling in the 2016 election.
press  media  publicity  Brian  Solis  THINK  pod  IBM  IBM  THINK  Leaders  interview  podcast  digital  marketing 
september 2016 by briansolis
Top 5 Digital Marketing Blogs |
Brian Solis is the only blog on this list that’s ran by a single digital marketing expert. All of the other blogs consist of a marketing team dedicated to writing their blog as well. However, Solis enjoys writing so much he’s actually written several best-selling books about business, content management, and digital marketing including “X: The Experience When Business Meets Design,” “What’s the Future of Business?: Changing the Way Businesses Create Experiences,” and “Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web.” Currently he’s ranked as one of the world’s leading sources of information when it comes to the future of business, technology, and marketing. The nice thing about this blog though is it has a personal touch the other blogs on this list are lacking. You needn’t worry about whether or not reading a blog by a single author is a good idea either because Solis has lots of experience and ability, as well as a great reputation to back him and his blog up.
press  media  publicity  Brian  Solis  TippNews  Daily  Top  5  marketing  blog  blogger  blogging 
september 2016 by briansolis
August Guest Speaker Q&A: Brian Solis | SFIMA
What excites you most about the future of digital marketing?
If done right, it will become much more human and relationship-based, which means that customers will actually enjoy engaging with marketers and companies throughout their customer life-cycle.
press  media  publicity  South  Florida  Interactive  Marketing  Association  interview  q&a 
august 2016 by briansolis
70 Top Marketing Influencers You Should Follow (+ Twitter List)
Who are the people driving change and innovation in the marketing world? Keeping up with who’s on top can be tough, which is why we’ve creating a list of the top marketing influencers. These are individuals who are impacting how we do our jobs through blogging, books, speaking, and being amazing marketers.
press  media  publicity  Brian  Solis  TrackMaven  influencer  Twitter  marketing  influencer 
august 2016 by briansolis
Top 20 Marketing Technology Blogs - Docurated
Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also an award-winning author, prominent blogger/writer, and keynote speaker. He writes about marketing, technology, and it’s impact on business and the culture. He links the brands, celebrities and individuals to the new market trends and analyses it’s impact on the culture.
press  media  publicity  Brian  Solis  blogging  blogs  marketing  technology  docurated 
july 2016 by briansolis
Disrupt or be Disrupted - The Ed SessionsThe Ed Sessions
“When you become more informed you become more empowered. And when you become more empowered you become more demanding. And when you become more demanding, well, a lot of things happen,” Solis said.

Solis referred to the change as Digital Darwinism — technology and society changing.
press  publicity  media  Brian  Solis  Digital  Darwinism  ed  sessions  summary  article  marketing  experience  speaker  keynote 
july 2016 by briansolis
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