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Marketing Land: Breaking through with meaningful content marketing in the age of storytelling - Brian Solis
Industry publication Marketing Land recently conducted a long and detailed interview with Brian Solis about the subjects of marketing and storytelling, and where the two meet for modern companies.
analytics  Business  -  Marketing  content  conversation  interview  metrics  mobile  press  publicity  storytelling  brian  solis 
5 weeks ago by briansolis
50 Content Marketing Influencers to Follow in 2017 | Outbrain blog
Brian Solis: Digital analyst, speaker, author, and principal analyst studying disruptive technology and its impact on business at Altimeter Group @briansolis
press  media  publicity  Outbrain  disruptive  technology  content  marketing  top  50 
april 2017 by briansolis
5 Free Ways to Build Your Personal Brand on LinkedIn | LinkedIn Marketing Solutions Blog
LinkedIn influencer Brian Solis generates awareness, establishes thought leadership, and drives targeted website traffic by publishing content on LinkedIn.
press  media  publicity  LinkedIn  Brian  Solis  influencer  content  publishing 
august 2016 by briansolis
Why We’re Hungry for Remarkable Content [Infographic] | Marketing Solutions Blog
We asked Altimeter’s Brian Solis and cartoonist Hugh MacLeod to assess the current content landscape, and to find the best way forward. Together with LinkedIn Marketing Solutions, they created Attention is a Currency, a witty call-to-arms (and total eye candy) encouraging marketers to create remarkable content.
brian  solis  altimeter  group  marketing  infographic  gapingvoid  hugh  macleod  content  marketing  content  strategy  content  press  pr  publicity 
november 2015 by briansolis
5 Brilliant B2B Marketing Campaigns that Rocked 2015 | Marketing Solutions Blog
The Altimeter Group’s Brian Solis gave us a no-BS, heartfelt manifesto about life in the digital age, humanity, and marketing. Instead of polishing it up with pristine stock photos, we enlisted Hugh MacLeod of Gapingvoid for illustrations that matched the message.
brian  solis  linkedin  b2b  best  of  campaign  content  marketing  press  publicity  strategy  gaping  voice 
november 2015 by briansolis
Adobe Summit EMEA: Speak To Humans, Not Channels
So many “me too” campaigns simply repeat how digital marketers seek to influence people, leaving analyst and anthropologist Brian Solis of Altimeter Group fearing we may have lost sight of the simple fact brands are dealing with people more than apps
brian  solis  press  quote  marketing  social  media  content  advertising  cmo  adobe  summit  adobe  london  publicity  people  human  api  marketer  digital  mediumism 
april 2015 by briansolis
7 ways to create better social media and content marketing campaigns | Articles | Tomorrow
To make that happen, follow these seven rules from Brian Solis, principal analyst at the Altimeter Group and keynote speaker at our Content Marketing Summit at LinkedIn:
brian  solis  press  publicity  pr  ragan  content  marketing  digital  social  media 
april 2015 by briansolis
Rethinking Digital Content Strategies | Michela Stribling
Brian Solis – a former colleague with an unerring ability to suss out emerging trends – talked about the growing need for responsive content. You’re probably familiar with the idea of responsive design, or the idea of creating sites that adapt to whatever device you happen to be using at the time. Responsive content is a similar idea – start with whatever medium your audience is using and design content specifically for that channel.
responsive  storytelling  responsive  design  responsive  design  marketing  content  digital  social  social  media  press  publicity 
february 2015 by briansolis
Ask the Expert: Brian Solis on Thought Leadership Strategy | Marketing Solutions Blog
As a digital analyst, futurist, and anthropologist, Brian Solis has a keen understanding of how emerging technology effects modern-day business and marketing. He is also the author of What’s the Future of Business (WTF), which explores business and customer relationships in today’s professional landscape. LinkedIn also partnered with Brian and his company, Altimeter Group, to research the lessons we can learn from the most socially engaged companies.
brian  solis  linkedin  marketer  marketing  content  strategy  ebook  press  publicity  expert  thought  leadership 
november 2014 by briansolis
Six Unremarkable Ways to Create Remarkable Content
Create meaning: Rowse quoted Brian Solis, saying, “Don’t compete for the moment, compete for meaning.” He urged listeners to watch out for sameness of copy, emptiness in the Facebook “Like,” and disconnect between stories. There is an opportunity to create something with soul that has a lasting impact and that takes readers through a journey. Rowse said that when this is done well, marketers built trust, authority, and influence.
brian  solis  quote  copyblogger  problogger  content  marketing  strategy  press  publicity 
may 2014 by briansolis
21 Digital Marketing Trends & Predictions for 2015
Brian Solis @briansolis – Principal Analyst, Altimeter Group I’d love to say that by 2015 we will truly see digital strategies that are integrated across social, mobile, advertising, marketing, comms, et al. But, we won’t. What we will see though is a more conscious effort to bring disparate groups to the table to learn how to collaborate across screens, channels, and moments of truth to deliver ONE experience to customers wherever they are in the lifecycle.
brian  solis  content  integrated  technology  smxchat  quote  press  publicity 
may 2014 by briansolis
Brian Solis, l'art de l'engagement | Content Marketing Stories
Après avoir regardé cette vidéo, qui osera encore utiliser parler de » nombre d’impressions Dans une interview donnée cette semaine à Murray Newlands sur Technorati, Brian Solis, digital analyst ( 214 000 followers sur Twitter !), principal au cabinet de prospective Altimer, et auteur de « What is the business of futur », s’interroge sur la pertinence de continuer, en 2014, à mesurer le nombre d’impressions (clicks, visites, durée sur un site, …).
brian  solis  impressions  expressions  content  content  marketing  murray  newlands  technorati  social  social  media  viral  marketing  press 
march 2014 by briansolis
2014: The future of content marketing - an interview with Brian Solis - Technorati Business
According to expert marketer, Brian Solis, there is very little substance and a limited future in these types of content, and in this recent interview with Murray Newlands, he proposes some content marketing changes that he expects to be implemented in the near future.
brian  solis  technorati  murray  newlands  content  marketing  content  marketing  future  press  publicity 
march 2014 by briansolis
Content Marketing Blogs: The Ultimate List | Content Marketing Forum
Brian Solis’s Blog – Brian Solis, a principal analyst at Altimeter, anthropologist and futurist, writes about social business and how readers can use it to shape their organizations.
brian  solis  press  publicity  content  marketing  content  marketing  list  curata 
february 2014 by briansolis
Public Relations Aficionado | P.R. Tips from Brian Solis (Top Branding Exec.Pure Genius!)
“Brands finds themselves at a challenging crossroads in their evolution. For decades, companies have utilized a command and control model as it pertains to their brands. Billions of dollars have been spent to carefully craft specific messages and deliver them via campaigns. However, as consumers continue to create and promote their own stories, brands now must decide how to integrate that content into their own stories.”
brian  solis  press  quote  pr  public  relations  marketing  tips  branding  expert  thought  leader  content 
february 2014 by briansolis
Facebook's New EdgeRank Algorithm: Mark Cuban vs. Brian Solis - The Content Standard
Brian Solis, award-winning author and principal analyst at Altimeter Group, is fed up and thinks Cuban and other businesses need more education on the new algorithm. As he said in a recent guest post for Venture Beat, “It’s important to understand how EdgeRank works before passing judgment or sparking fruitless debates. Whether you’re leading a paid, earned, or owned strategy, making informed decisions about goals and proper metrics starts with knowing the real challenges and opportunities.”
content  paid  mark  cuban  facebook  advertising  earned  media  dalla  mavericks  venture  beat  algorithm  brian  solis 
october 2013 by briansolis
Five Key Takeaways from Social Fresh West
We are competing for attention and relevance. Futurist marketer and author of “What’s the Future of Business,” Brian Solis’ session was probably my favorite of the conference. He spoke about the need for marketers to take a step back from technology and simply ask, “What are you trying to do with social media?” He suggests asking the following question: How are you going to get the attention of customers and prospects and then hold onto it through a process? “It’s about behavior, feeling and how people interact with one another and using social tools to help you build these connections,” he says. Customers are going to go on that journey with or without you and as a marketer; it is your responsibility to design that journey.
content  marketing  linkedin  socialfresh  customers  jason  miller  brian  solis 
august 2013 by briansolis
Why Context is King in Content Marketing? // Arjan Richter
What is this about, Brian Solis, one of the most prominent thought leaders and published authors in new media, saying that Context, rather than Content, is King in nowadays Marketing?
content  conversation+prism  marketing  search  social  context  conversation  social+media  brian+solis  media  prism 
july 2013 by briansolis
Ms. Adverthinker » Book Review: The End of Business As Usual, by Brian Solis
Brian Solis‘s “The End of Business As Usual: Rewire The Way You Work To Succeed In The Consumer Revolution” is one of those books that I want all marketers to read. I restrained myself from highlighting the entire book and ended up with 101 highlighted passages. I am about a year and a half behind in reading it, but the lessons are not old though the data may be a bit dated.
affection  behavior  perception  highlight  consumer  customer  human  the  end  of  business  as  usual  content  passages  human  behavior  end  of  business  book  brand  conversation  brian+solis  review  eob 
july 2013 by briansolis
Content Marketing 50: The Top 50 Content Marketing Resources on Twitter - EContent Magazine
In June, EContent announced it was accepting votes for a new list recognizing the best and brightest in the content marketing industry. We asked for your nominations, and you obliged. With just under a week left in the nominating process, we had received 123 submissions and 53 nominees via Twitter. By the time the nomination process finally closed we had received several more names. Now, your votes have been counted, sorted through, and double-checked.
content  marketing  list  econtent  brian+solis  top  50 
july 2013 by briansolis
Amazon Invests Millions In Original TV Shows To Get You To Buy More Diapers
"Content is king," Brian Solis, principal analyst at Altimeter Group and the author of "What's the Future of Business," said in an email. "In an increasingly distributed consumption economy, Amazon is betting that content creates a bridge between Amazon, its products and services, and customers."
ecosystem  netflix  show  altimeter+group  amazon  content  hulu  programming  quote  apple  tv  brian+solis  wtf 
may 2013 by briansolis
The Power Of Building A Platform | Lifehacker Australia
Brian Solis (@briansolis), who has built his brand through what he calls ‘relentless giving’, the practice of solving people’s problems by constantly creating and distributing free content. Today, he’s a principal analyst at research and advisory firm Altimeter Group as well as a best-selling author, influential blogger and in-demand keynote presenter.
content  personal  free  give  trevor+young  briansolis  brand  reciprocity  giving  brian+solis  persona 
may 2013 by briansolis
5 LinkedIn Influencers for B2B Marketers to Follow
5. Brian Solis – Principal at Altimeter Group How evolved is your company’s social business strategy? Brian Solis sheds some light on this topic by sharing insights from a report by the Altimeter Group on “The Six Stages of Social Business Transformation”. As Brian points out, businesses need to evolve from merely having a social presence to putting practices in place that are part of a broader strategic business process. Brian and the Altimeter Group speak to what’s top of mind for today’s top B2B marketers.
content  analyst  social  business  marketing  social  linkedin  blogging  influencer  influence  content  marketing  brian+solis  business 
april 2013 by briansolis
Social content strategy lessons from Brian Solis and Ram Charan
It isn’t just about your audiences and content marketing personas in a connected world. It’s about the audiences of your audiences of your audiences…with that same question: what do they need? And also: how can I talk to and THROUGH my audiences, as Brian Solis says in the video below where he looks at social content strategy. The buying journey has changed and is dynamic and connected. It also comes back in Brian’s latest book ‘”What’s the Future of Business?” (for the record: I haven’t read it yet but looked at the first two chapters).
content  j-p  clerck  marketing  what's  the  future  context  what's  the  future  of  business  wtf  content  marketing  brian+solis  media  business 
april 2013 by briansolis
Content: The Huge Hairy Issue, and Other Great Observations from Spredfast's SXSW Panel with Brian Solis | Social Media Today
Brian Solis was looking great in a mauve tie and dove grey suit (to match the cover of What Is the Future of Business?) at Spredfast’s Saturday gathering with customers. He led a fascinating conversation with AT&T’sBlair Klein, LinkedIn’s Brian Goffman, REI’s Lulu Gephart, Spredfast’s CMO Jim Rudden, and Whole Food’s Natanya Anderson. I was fortunate to tag along.
marketing  robin  carey  sxsw  spredfast  content  social  what's  the  future  what's  the  future  of  business  brian+solis  content  marketing  social+media  wtf  media 
march 2013 by briansolis
Brian Solis and Clara Shih discuss social content marketing at LinkedIn’s #SXSW Influencers Reception — Hearsay Social
One of the most engaging events of SXSW this year was the LinkedIn Influencer Reception, where Brian Solis, Principal at Altimeter Group, and Clara Shih, CEO of Hearsay Social, discussed the value of layering social graphs and relationships on top of content.
content  marketing  social  media  linkedin  influencer  influenc  sxsw  social+media  media  business  clara  shih  brian  solis 
march 2013 by briansolis
Top 10 Content Marketers You Need To Be Following On Twitter - Vysibility
Brian Solis is a principal analyst at Altimeter Group. He is also an award-winning author, prominent blogger, and keynote speaker.
content  david  meerman  scott  marketing  content  marketing  brian+solis 
march 2013 by briansolis
SXSW: Social Media Stars on How to Nail Content | LinkedIn
Clara Shih and Brian Solis both work at the intersection of marketing, social media and content. Both are also popular Influencers on LinkedIn, with tens of thousands of followers. Sunday at the SXSW Interactive festival in Austin, both took a break from the madness of the five-day innovation-a-thon to chat face-to-face with the other Influencers and creators of content on LinkedIn Today that had made it out to Texas.
the  end  of  business  as  usual  content  linkedin  wthat's  the  future  of  business  book  influencer  influencers  wtf  sxsw  brian+solis  clara  shih 
march 2013 by briansolis
Facebook's New EdgeRank Algorithm: Mark Cuban vs. Brian Solis - The Content Standard
Brian Solis, award-winning author and principal analyst at Altimeter Group, is fed up and thinks Cuban and other businesses need more education on the new algorithm. As he said in a recent guest post for Venture Beat, “It’s important to understand how EdgeRank works before passing judgment or sparking fruitless debates. Whether you’re leading a paid, earned, or owned strategy, making informed decisions about goals and proper metrics starts with knowing the real challenges and opportunities.”
edgerank  content  marketing  mark  cuban  facebook  brian+solis  engagement 
march 2013 by briansolis
These 25 (Plus) Experts Can Teach You to Write Compelling Web Content – UpCity
Brian Solis – A published author and leading content expert, Brian Solis shares his expertise at BrianSolis.com. His blog content is free, of course, but trust us–you’re going to want to buy his books after you’ve had a little taste of what Brian has to say.
expert  content  marketing  producer  book  web  brian  solis 
february 2013 by briansolis
ROI — The Realisation of Influence | Mediatrack
According to respected new media thinker Brian Solis, ‘For media to become social requires that marketers and creative professionals design shareability into content. Without doing so, content is at best consumable.’ Content must not just be consumed anymore – it must be shared and provoke a pre-designed response. He goes on to say context and segmentation must now be based on psychographics, not demographics.
share  producer  social  producer  king  content  context  infographics  social  new  media  social  media  media  effect  cause  influence  roi  brian  solis 
september 2012 by briansolis
Context is King | Business 2 Community
As the consumer revolution takes hold of all our lives, a scenario-in-the-making about which we’re given more than a dollop of guidance by the mesmerising Brian Solis in his seminal book The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution, we become ever more sensitive to the need for curating everything we do and say when it comes to creating astounding and long-lasting relationships.
context  content  book  end  of  business  as  usual  end  of  business  Brian-Solis 
september 2012 by briansolis
Ten Commandments to Survive the Evolution of Social Media
From creative to messaging and to measurement, we need to apply more sophisticated and meaningful programs to combine social media channels into a powerful form of engagement and leadership.

Inspired by Brian Solis’ presentation at the Ragan Social Media for PR and Corporate Communications Conference earlier this year, here are ten ways to keep your social marketing up to date as social media for business evolves.
content  marketing  content  marketing  pr  evolution  ten  commandments  media  social  social  media  social  producer  ragan  vocus  brian  solis 
august 2012 by briansolis
Context is king
As the consumer revolution takes hold of all our lives, a scenario-in-the-making about which we’re given more than a dollop of guidance by the mesmerising Brian Solis in his seminal book The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution, we become ever more sensitive to the need for curating everything we do and say when it comes to creating astounding and long-lasting relationships.
expert  author  speaker  future  business  brian  solis  end  of  business  as  usual  end  of  business  context  marketing  content  articles  The  of  as 
july 2012 by briansolis
[VIDEO]The Hyper-Connected Consumer & The Circle of Trust | Business 2 Community
Before I get started, I’d like to give a quick shout out and attribution to Brian Solis. He wrote a book called The End of Business as Usual. I just finished reading it, I highly recommend it and I’m adapting my little circle of trust here from a diagram in his book called the Trust Zone. So thanks again to Brian and please keep up the great work.
review  advocacy  engagement  experiences  product  content  brand  narrative  findability  connected  customer  brian  solis  socialgraph  journey  consumer  customer  homework  cdj  reviews  value  trust  zone  trustzone  book  end  of  business  as  usual  end  of  business  circle  of  trust  marketer  brand  millennial  The  of  as 
may 2012 by briansolis
Gary Winchester - Brian Solis Social Media Brandsphere
Think beyond content calendars…having your content planned out in advanced…“its not about the content calendar any more, it is about your audience.”
“You are the audience within the audience”….meaning you know what your audience wants because you are a part of your own audience.
content  audience  gary+winchester  presentation  keynote  speaker  brandscape  brandsphere  istrategy  brian+solis 
february 2012 by briansolis
From Content to Context: Wining the Heart of the C... - The Network for Good
I just finished Brian Solis’s fabulous new book The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution. While I enthusiastically recommend a thorough read, I’ve extracted some core tenets most relevant to this audience of cause marketers and social responsibility practitioners.
heart  network  content  context  revolution  information  social+media  media  social  business  customer  consumer  good  review  book  read  end+of+business+as+usual  end+of+business  brian+solis  The  End  of  as  Usual 
december 2011 by briansolis
Breaking down how companies use social media to maximize success
Digital analyst Brian Solis has partnered with JESS3 to release a detailed infographic regarding media opportunities available to businesses using today’s technologies. Solis and JESS3 are well known for visually capturing the current state of affairs of social networking from their 2007 octopus-like infographic to the 2011 complex global infographic.
brian+solis  jess3  infographic  brandsphere  poem  media  social+media  social  promoted  twitter  facebook  content  marketing  advertising 
august 2011 by briansolis
Marketing is Content by PRNewswire
A whitepaper discussing the importance of content in the new role of marketing. Features thoughts by Brian Solis
brian+solis  marketing  social+media  prnewswire  pr  publicity  editorial  social  media  business  content  thought+leader 
april 2011 by briansolis
Relevant content for social is key, say experts at Affiliate Summit West < News [Brafton]
In Tuesday’s keynote speech, Brian Solis discussed the concept of the "Egosystem" developing around social media and shared stats that demonstrate the need to offer relevant information to social users.
brian+solis  affiliate  marketing  social+media  social  media  content  context  branding  publishing 
january 2011 by briansolis
President Future Works and author of Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. | Curata
Marketing in general, which can be content marketing, public relations or communications has a tendency to try and automate things, to the point of obscurity or mediocrity. There is a value in curation and a value in creation. But when you start to think of things in terms of automation, I think that we're just feeding the system for the sake of feeding the system.
brian+solis  curation  content  context  social+media  social  media 
june 2010 by briansolis
Content strategy is, in fact, the next big thing
“Everything starts with a mission, and is fortified by the content we create.”
Social media rockstar Brian Solis recently published a landmark article that finally begins to identify social media for what it is: a component of content strategy.
content  social  media  social+media  socialmedia  brian+solis  marketing  branding 
february 2010 by briansolis
Ideas connect us more than relationships
Web public relations innovator Brian Solis says the unique connections made between individuals on the basis of shared passions are what drive social media. Whereas the technology allows our relationships to constantly expand, contract and shift, the information we share with our followers on blogs and other self-publishing platforms creates ties that bind us.
brian+solis  briansolis  pr2.0  pr+2.0  social+media  socialmedia  twitter  facebook  blog  authority  information  content  network  social+network 
may 2009 by briansolis
Newspaper industry struggles to survive
The Rocky Mountain News, gone. The Seattle Post-Intelligencer, gone. The chains that own large metropolitan dailies such as the Los Angeles Times, the Chicago Tribune and the Miami Herald are in bankruptcy. Other papers, large and small, are teetering on the brink.

On Monday, the Ann Arbor (Michigan) News announced that it will publish its last edition in July. Taking its place will be a Web site called AnnArbor.com.

The situation now looks grim for The Tucson Citizen. In the past 25 years, circulation at Arizona's oldest newspaper has dwindled from 65,000 to 17,000. The Gannett Co. paper could fold if a buyer can't be found.

At least 120 newspapers in the U.S. have shut down since January 2008, according to Paper Cuts, a Web site tracking the newspaper industry. More than 21,000 jobs at 67 newspapers have vaporized in that time, according to the site.
newspaper  journalism  media  social+media  social  content  marketing 
march 2009 by briansolis

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