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Huawei, Xiaomi perform weaker than expected in notebook market; will continue to push new models • Digitimes
Monica Chen and Joseph Tsai:
<p>Despite worldwide PC demand having declined for five consecutive years, Samsung Electronics, Huawei and Xiaomi have returned to the notebook market because of milder competition compared to the smartphone market.

However, sources from the upstream supply chain pointed out that Xiaomi and Huawei, which were originally expected to achieve good shipments, did not perform as well as expected because demand remains weak for consumer notebooks. For its first year, Xiaomi shipped less than 500,000 units and Huawei 700,000 units.

At the same time, Asustek Computer has also not performed well and has begun a business reorganization, looking to regain its momentum. Asustek is expected to start seeing shipment growth in the second half of 2017.

Sources from the upstream supply chain noted that Xiaomi and Huawei originally hoped to quickly expand into the notebook market with their strong brand recognition, advantages in shipments, and familiarity to the China market, but have not achieved the results they wanted so far.</p>

Xiaomi had apparently been targeting 2m units; it got a quarter of that. May be running out of ideas.
laptop  xiaomi  huawei 
june 2017 by charlesarthur
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