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charlesarthur : cook   8

Apple’s next CEO to replace Tim Cook: Jeff Williams • Bloomberg
Mark Gurman:
<p>While Williams can be direct and demanding in meetings with other executives, current and former colleagues say he sometimes relies heavily on a circle of lieutenants to play bad cop in larger engineering-team meetings. With the designers, his sensibility doesn’t always translate. “He comes from the operations side, and the metrics being applied there often have very little meaning in design,” says a longtime member of the design team.

The Watch has been Williams’s biggest test. Months before the first model’s release in 2015, some employees testing the device began having allergic reactions to the type of nickel used in its casing, a not-uncommon issue with wristwear. Williams made the call to scrap thousands of Watches the company had already produced and ramp up a separate manufacturing line with a different kind of nickel. Employees also noticed that the “taptic engine,” a Williams priority that allows the Watch to vibrate more quietly than a typical phone part when it receives notifications, was prone to long-term failure from corrosion. Again, Williams decided not to send out a few thousand Watches that were affected. Employees got them instead.

These choices spared many early adopters from getting defective early models of the Apple Watch. They also helped make the watch tough to find in stores for months after its official release, and some online shipments were delayed, too. When customers could find some, they might be the Watch models shipped with 18-karat gold cases, which cost as much as $17,000—conceivable for wealthy Rolex fans, but a poor investment given that Apple’s model would be obsolete in a few years…

…One former senior Apple executive says he’s less worried about Williams’s ability to implement ideas from the design team than he is about the managers reporting to Williams. The new team leaders, longtime Apple hardware and software design managers Evans Hankey and Alan Dye, are a “step down” from Ive in terms of design prowess, the former senior executive says, but acknowledges that workflow may be simpler with Hankey and Dye running things. Before, “those people were pseudo in charge, but not really in charge, because Jony could overrule them.”</p>


Sounds like a pretty solid choice. Particularly his willingness to scrap things that don't work.
apple  williams  cook 
8 weeks ago by charlesarthur
Apple CEO Tim Cook: Technology companies need to take responsibility for chaos they create • CNBC
Kif Leswing:
<p>Apple CEO Tim Cook warned that Silicon Valley companies needed to take responsibility for the “chaos” they create in a speech Sunday at Stanford University.

Although Cook did not mention companies by name, his commencement speech in Silicon Valley’s backyard mentioned data breaches, privacy violations, and even made reference to Theranos, a disgraced startup.

“Lately it seems this industry is becoming better known for a less noble innovation – the belief you can claim credit without accepting responsibility,” Cook said. “We see it every day now with every data breach, every privacy violation, every blind eye turned to hate speech, fake news poisoning out national conversation, the false miracles in exchange for a single drop of your blood.”

He continued: “It feels a bit crazy that anyone should have to say this, but if you built a chaos factory, you can’t dodge responsibility for the chaos.”</p>


Plenty of easy pickings to be had on this front - though strangely he didn't mention tax avoidance at contributing to the wider chaos of lowered tax takes in countries.
apple  cook 
june 2019 by charlesarthur
Apple chief Tim Cook condemns ‘inhumane’ US detention of children • Irish Times
Ciara O'Brien:
<p>Speaking in Dublin on Tuesday, Mr Cook described the situation as “inhumane” and said Apple would be working with people in the US government to try to be a “constructive voice” on the issue.

“It’s heartbreaking to see the images and hear the sounds of the kids. Kids are the most vulnerable people in any society. I think that what’s happening is inhumane, it needs to stop,” Mr Cook told The Irish Times.

We’ve always felt everyone should be treated with dignity and respect. In this case, that’s not happening.”

The Apple chief executive said he had previously spoken with Mr Trump on a number of issues.

“I have spoken with him several times on several issues, and I have found him to listen,” he said. “I haven’t found that he will agree on all things.”

Among the issues Mr Cook has disagreed with the president on are the US decision to pull out of the Paris climate accord, and the ongoing issue of the status of so-called Dreamers, who are undocumented people living in the US.

He said Apple would would take a constructive approach to try to deal with the current situation.

“I’m personally a big believer in the way to be a good citizen is to participate, is to try to advocate your point of view, not to just sit on the sideline and yell or complain,” he said.</p>


He may have spoken to Trump several times, but if he thinks Trump is listening beyond the point where he walks out of the room, I think he's wrong. Trump's moves in tariffs against China demonstrate that.
cook  trump 
june 2018 by charlesarthur
Apple’s Tim Cook on Donald Trump, the HomePod, and the Legacy of Steve Jobs • Bloomberg
<p><strong>Megan Murphy:</strong> You’ve talked a lot about augmented reality at the heart of the company’s future. How do you see AR moving forward?

<strong>Tim Cook:</strong> I think it is profound. I am so excited about it, I just want to yell out and scream. The first step in making it a mainstream kind of experience is to put it in the operating system. We’re building it into iOS 11, opening it to ­developers—and unleashing the creativity of millions of people. Even we can’t predict what’s going to come out.

There’s some things that you can already get a vision of. We’ve talked to IKEA, and they have 3D images of their furniture line. You’re talking about changing the whole experience of how you shop for, in this case, furniture and other objects that you can place around the home. You can take that idea and begin to think this is something that stretches from enterprise to consumer. There’s not a lot of things that do that.</p>


He doesn't see eye-to-eye - at all - with Trump; clearly he's just going to work around him.
apple  cook  ar  augmentedreality 
june 2017 by charlesarthur
Apple’s Tim Cook assures employees that it is committed to the Mac and that ‘great desktops’ are coming • TechCrunch
Matthew Panzarino got a copy of an internal employee Q+A that Tim Cook held with Apple staff via bulletin board:
<p>Q: We had a big MacBook Pro launch in October and a powerful upgrade to the MacBook back in the spring. Are Mac desktops strategic for us?

TC: The desktop is very strategic for us. It’s unique compared to the notebook because you can pack a lot more performance in a desktop — the largest screens, the most memory and storage, a greater variety of I/O, and fastest performance. So there are many different reasons why desktops are really important, and in some cases critical, to people.

The current generation iMac is the best desktop we have ever made and its beautiful Retina 5K display is the best desktop display in the world. 

Some folks in the media have raised the question about whether we’re committed to desktops. If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.</p>


I wouldn't be too worried that Cook doesn't explicitly mention the Mac Pro. He's smart enough to know that this stuff will always leak - remember how at Nokia the "burning platform" memo, which began as a speech, leaked out into the world - and so he isn't going to pre-announce anything.

Cook also spoke about going to the Trump tech meeting, and his defence is that you have to be there to put your position; else your voice won't be heard.
apple  culture  cook 
december 2016 by charlesarthur
The roots of Tim Cook’s activism lie in rural Alabama » The Washington Post
Todd Frankel got sent down to Alabama to see what the hell he could find in the town where Tim Cook grew up. Turned out, not much to find:
<p>Robertsdale today is a two water-tower town of about 5,200 residents. It’s doubled in size since Cook grew up here, with houses spreading across former farm fields. The town got its first Walmart Supercenter two years ago.

Back in 1977, the new store in town was a Piggly Wiggly. There was no movie theater. No bowling alley. The fall county fair was the big deal. Teens hung out on the town’s tennis courts or outside Hammond’s Supermarket, where they knew the owner. “There was nothing to do,” said Teresa Prochaska Huntsman, another Class of ’78 alum.

School was the center of their lives. And Cook excelled there. He was in the National Honor Society and racked up academic honors. So did Huntsman, who managed to edge out Cook for the title of class valedictorian…

…“He probably considered himself to be a bit nerdy, but he didn’t come off that way,” recalled Harold Richardson, another former classmate.

And the topic of whether Cook — or any other student — was gay wasn’t even on the radar. “In the ’70s, in high school, no one thought about that, especially in Alabama,” Richardson said. It was like it wasn’t even possible.

Growing up gay in small-town Alabama a generation ago meant knowing the value of privacy, recalled Paul Hard, 57, who was raised in tiny Demopolis, Ala. He doesn’t know Cook, but imagines what he went through, because he went through it himself. “You kept your cards close to your chest,” he said.</p>


The photo of Cook in the high school yearbook is amazing, though. Took me quite a while to find it.
cook  apple 
march 2016 by charlesarthur
Tim Cook: Apple CEO on the company's latest venture - the iPad Pro » The Independent
David Phelan bagged an interview while the Apple chief was in London:
<p>The iPad Pro is the most expensive tablet yet, £679 and up. At a time when iPad sales are flat, was he tempted to do as some competitors have done and released, say, a £50 tablet? “No, there are no good £50 tablets. We’ve never been about making the most, we’ve been about making the best. This was a way of making a product that people can do a lot of things with. I think it will attract a lot of PC users and people who are not currently using Apple products. And I think it will be a reason for people to upgrade who love iPad and who have been waiting for something very different and now here it is.”

Along with the Pencil, there’s a keyboard cover. Cook says it’s different from rival keyboards because with none of those would you say it “came from the same parent” as the tablet itself. “Now all of a sudden you have a keyboard that has been perfectly designed for the iPad, it’s integrated and then you’ve got the software with split view and it’s inherently very productive. I’m travelling with the iPad Pro and other than the iPhone it’s the only product I’ve got.” </p>


You have to love Cook's rejection of "why did you do a stylus?" "It isn't a stylus, it's a Pencil." Hear the capital. And his description of his youth as a trombone player is hilarious.
cook  ipadpro 
november 2015 by charlesarthur
Tim Cook and contradicting the founder-CEO » The Information
Jessica Lessin:
Since Cook first took over in August 2011, I have been asking Apple employees about how he has been leading the company. I often expect anecdotes revealing a numbers-driven management style, reinforced in profile after profile discussing how he climbed Apple’s ranks by squeezing pennies from its suppliers.

But employees consistently paint a different picture. In meetings over topics like how to fix Apple Maps or which features to include in the first Apple Watch, he takes the approach of asking the bigger questions like “Is this the Apple Way? Is this how we do things? Is this a product we can be proud of?”

That sounds to me like someone who sees his role as trying to provide some spiritual leadership at the company.


(Subscription required. I do wish The Information wrote better headlines.)
cook  apple 
february 2015 by charlesarthur

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