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Xiaomi criticised for UK smartphone £1 flash sale • BBC
Leo Kelion:
<p>Xiaomi's business model is based on selling its hardware at low profit margins and it has regularly held flash sales in other markets as a relatively cheap way to attract attention and gauge demand.

It typically offers thousands of devices at a more realistic prices when doing so. But even when it held a similar €1 (88p) event in Spain last year, it provided 50 units.

By contrast, the first two UK flash sales involved only three phones apiece, while two follow-ups were limited to two units.

This fact was not mentioned on the main sales page. Instead, users had to click on a link to its terms and conditions, found at the foot of the site, and then scroll halfway through them.

Dozens of users complained on Xiaomi's Facebook page after failing to obtain a phone.

"For a company worth around $50bn launching in a brand new country and making a big deal about it they could have done 50 easily. They didn't. They'll lose potential customers over this," wrote Simon Hodge.

Another user, James Bowen, said: "What a joke, as soon as the timer hit zero, it was out of stock - just clickbait to get people to visit the website."

One user subsequently analysed the webpage's code and pointed out it had been set to say: "Sold out," as soon as the sale had opened - without even checking to see if the allocated stock had indeed been purchased.</p>

A single phone? Hard to know if Xiaomi thought it wouldn't get caught, or it wouldn't matter, but this has left a bad taste with a number of people. And it will live forever in its history, meaning it's starting below the bottom of the PR ladder.
Xiaomi  phone  flashsale 
november 2018 by charlesarthur

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