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charlesarthur : iphone7   16

US buyers favor iPhone 7 over 8: research • Reuters
Supantha Mukherjee and Tanya Agrawal:
<p>“Many respondents indicated that a meaningful portion of customers are buying iPhone 7 in lieu of the new iPhone 8, given the lack of significant enhancements in the new phone,” KeyBanc analyst John Vinh wrote in a client note.

Vinh also said feedback from stores indicated that customers were waiting to purchase the iPhone X or to compare the iPhone X with other models before buying the iPhone 8.

Apple last month introduced the iPhone 8 and iPhone 8 Plus, which resemble the iPhone 7 but have a glass back for wireless charging. While iPhone 8 starts from $699 in the United States, iPhone 7 is retailing from $549 after a price cut.

The iPhone X, a glass and stainless steel device with an edge-to-edge display, will start shipping from Nov. 3. The 10th-anniversary iPhone is priced from $999 - Apple’s most expensive mobile till date.

One investor in Apple’s shares played down any concern around a dip in sales of the iPhone 7 or 8, given the much-anticipated debut of iPhone X.

“Worrying about any small down-tick in margins from the sale of the iPhone 7 or 8 is a wrong-headed way to look at it as iPhone X is really the flagship device where we’re going to see a strong upgrade cycle,” said Jason Ware, chief investment officer of Albion Financial Group.</p>
iphone7  iphone8 
october 2017 by charlesarthur
Battery life and charge time - the iPhone 7 and iPhone 7 Plus review: iterating on a flagship • Anandtech
Joshua Ho and Brandon Chester:
<p><img src="" width="100%" />

Looking at our WiFi web browsing test, it’s genuinely ridiculous how well the iPhone 7 and 7 Plus perform in this test. The iPhone 7 Plus is definitely down on battery life compared to the Galaxy S7 Edge, but it’s within 5% despite using a battery that’s almost 20% smaller. The iPhone 7 is actually comparable in battery life to the iPhone 7 Plus, and is significantly above the Galaxy S7 with Exynos 8890. Of course, the iPhone 7 has a significantly lower resolution display and a smaller battery, but the nature of smartphone design is that larger devices will generally have better battery life because the board area needed remains mostly constant while the amount of area for battery increases. The iPhone 7 has significantly improved in battery life here, likely due to a combination of A10 Fusion's power optimizations – particularly the small CPU cores – and the removal of the headphone jack, which teardown photos show to have been partially replaced with the battery. However if you do the math efficiency sees a relatively minor uplift.

One other interesting point is that Brandon accidentally ran the battery test on his iPhone 7 with a Safari Content Blocker enabled, which blocked all the ads on the sites that the test visits. In doing so, battery life rose from the normal result of 9.22 hours to 10.03 hours, demonstrating how the increased workload and long-running network requests from ads and trackers really impacts a smartphone's battery life.</p>

Some fascinating stuff in this (long, as ever) review. Including this thing at the start:
<p>It’s interesting to write a review like this, because for better or worse, I didn't have serious exposure to the iPhone from the beginning. When the first iPhone launched in 2007, I was in school and still used a flip phone that spent most of its time functioning as an alarm and a timer and not much else.</p>

<em>Tempus fugit.</em>
battery  iphone7 
october 2016 by charlesarthur
iPhone 7: for the first time, the Plus model is the most pre-ordered - Slice Intelligence
<p>Data from Slice Intelligence just revealed the first online sales figures for the iPhone 7, and early shoppers prefer the Plus. Among those preordering the iPhone 7, in the first 48 hours of availability, 55% ordered the Plus model. By comparison, over half of the iPhone orders of the 6 and 6s were for the regular model during the first two days of availability.  

<img src="" width="100%" />

As is typical, those who re-ordered the iPhone 7 tend to be Apple loyalists. 55% of iPhone 7 buyers purchased an iPhone online in the past two years. We also observed that the iPhone upgrade cycle is ticking up: only 34% of iPhone 7 buyers hadn’t purchased a phone online since 2014, versus 40% of 6s buyers.</p>

Pinch of salt, but if correct will bump up the average selling price of iPhones.
september 2016 by charlesarthur
If you want to switch carriers, buy Verizon's iPhone 7 • PC News
Sasche Segan points out that there are two models of iPhone 7, and one doesn't work on CDMA networks (as used by Verizon and Sprint):
<p>the secret may lie in <a href="">this Bloomberg story</a> saying that Apple moved to Intel modems for some number of iPhones, which would be the AT&T and T-Mobile models. We reported this rumor as far back as 2015, and it was widely echoed in the financial and trade press in mid-2016.

That would mean that while the Sprint, Verizon, Japanese, and Chinese units are probably running Qualcomm's X12 modem, which is the same one used in the Samsung Galaxy S7 and other top smartphones right now, the AT&T and T-Mobile models probably use Intel's XMM7360. Intel's modems don't support CDMA.

Please understand that this is all (informed) speculation. I'm getting radio silence from Apple right now, and Qualcomm, Intel, and all of the carriers have just pointed me back to Apple for comment.

If Apple has gone with Intel, that's Apple getting back to its roots. The first iPhones used modems from Infineon, which was purchased by Intel and became Intel's modem division. But I'm a bit concerned because while the X12 is the current gold standard for modems, we've never seen the XMM7360 in any US phone, although it's been on the market since late 2015. So we don't know anything about the real-world performance of the XMM7360 versus the X12. That's relevant because a phone's modem, which controls its connection to the Internet, is a very, very important part.

Intel's XMM7360 does not support the newest network features like 256 QAM and 4x4 MIMO, which are part of T-Mobile's latest network upgrades. But those features are optional on the X12, so Apple's X12 may not support them either. We don't know.</p>

This is the sort of thing, though, that would be horrendous to discover after the fact as a phone buyer. But Apple's probably not going to go with an "Intel Inside" sticker.
intel  apple  iphone7  model 
september 2016 by charlesarthur
Apple will not give first-weekend sales of iPhone 7 • Reuters
Julia Love:
<p>Apple will not release first-weekend sales of its new iPhone 7, the company said on Thursday, making it harder for analysts to get a read on the product's prospects amid questions over whether its popularity has peaked.

The company decided to stop the practice because the number of phones sold during the period has become more a reflection of Apple’s supply than demand, a company spokeswoman said, when asked whether Apple will be releasing the figure.

“As we have expanded our distribution through carriers and resellers to hundreds of thousands of locations around the world, we are now at a point where we know before taking the first customer pre-order that we will sell out of iPhone 7,” Apple spokeswoman Kristin Huguet said. “These initial sales will be governed by supply, not demand, and we have decided that it is no longer a representative metric for our investors and customers.”</p>

Pretty surely indicates a peak.
apple  iphone7 
september 2016 by charlesarthur
Beyond the iPhone • Stratechery
Ben Thompson:
<p>The truly wireless future that [Jony] Ive hinted at doesn’t just entail cutting the cord between your phone and your headphones, but eventually a future where phones may not even be necessary. Given that Apple’s user experience advantages are still the greatest when it comes to physically interacting with your device, and the weakest when it comes to service dependent interactions like Siri, that is a frightening prospect.

And that is why I ultimately forgive Schiller for his “courage” hubris. To Apple’s credit they are, with the creation of AirPods, laying the foundation for a world beyond the iPhone. It is a world where, thanks to their being a product — not services — company, Apple is at a disadvantage; however, it is also a world that Apple, thanks to said product expertise, especially when it comes to chips, is uniquely equipped to create. That the company is running towards it is both wise — the sooner they get there, the longer they have to iterate and improve and hold off competitors — and also, yes, courageous. The easy thing would be to fight to keep us in a world where phones are all that matters, even if, in the long run, that would only prolong the end of Apple’s dominance.</p>
apple  iphone7 
september 2016 by charlesarthur
Why the iPhone 7 Plus's dual cameras are a big deal • VentureBeat
Jordan Novet:
<p>San Francisco street photographer Ken Walton spent some time with the [Huawei] P9 earlier this year, and he liked the dual cameras. “It’s really, really making all the difference,” he told me in an interview. “I finally feel like I could do real work — like, a serious photograph.”

Developers of third-party photo applications will also be impacted. “When you use the AVCaptureDevice class for video or photo capture, you can choose to use the dual camera device to gain these features, or to specifically use only the wide-angle or telephoto camera for more manual control,” Apple <a href="">says in its developer documentation</a>.

On top of all that, the iPhone 7 Plus is the first iOS device to get a dual-lens camera. Until now, the feature has been limited to Android devices. Inevitably iPhone and iPad devotees will be curious — many will want to try it and find out if the excitement is justified.</p>
iphone7  dualcamera 
september 2016 by charlesarthur
Apple reportedly hikes order volumes for new iPhone devices • Digitimes
Siu Han and Steve Shen:
<p>Apple reportedly has revised upward orders by 10% for parts and components needed for production of the new iPhone devices scheduled to be released on September 7, according to sources from the iPhone supply chain in Taiwan.

The hike in order volumes indicates that Apple still remains positive about replacement demand for new iPhones from existing iPhone users, said the sources, adding that Apple originally predicted that shipments of the new iPhone devices in the second half of 2016 will reach only 60% of iPhone shipments recorded in the year earlier period.

Shipments of iPhone 6s reached 30m units a month on average in the second half of 2015, the sources noted.</p>

So that's.. 66% of last year's figure? Or 70%? Either way, the market saturation at the top end is biting.
apple  iphone7 
september 2016 by charlesarthur
Taiwan makers reluctant to yield to Apple requests to lower quotes • Digitimes
Cage Chao and Steve Shen:
<p>Apple has met resistance from makers in Taiwan's supply chain to lower their quotes for parts and components for iPhone 7 devices, a move which aims to force Apple to discontinue its established policy of constantly squeezing profits from Taiwan suppliers.

Apple is said to have asked downstream part and component suppliers, excluding Taiwan Semiconductor Manufacturing Company (TSMC) and Largan Precision, to reduce their quotes for iPhone 7 devices by as much as 20% even though order volumes for new phones are reportedly 30% lower than those placed a year earlier.

Major downstream suppliers, notably Advanced Semiconductor Engineering (ASE) and associated companies under the Foxconn Group, have replied Apple that they could not be able to accept orders without reasonable profits at this time.

Apple is leveraging the rising handset supply chain in China to force Taiwan-based companies to reduce their quotes comparable to those offered by China-based suppliers. But it makes no sense for such a requirment since the quality of products rolled out by Taiwan- and China-based suppliers is standing at different levels.</p>

When your orders are falling, you can't squeeze like you did.
apple  iphone7 
august 2016 by charlesarthur
Cirrus earnings bullish for IPhone 7 • Seeking Alpha
Mark Hibben:
<p>During its conference call Cirrus management was careful to state that it couldn't go into specifics about its number one customer, Apple. However, in the shareholder letter that accompanied the earnings release on Wednesday, Cirrus acknowledged in effect that Apple still accounts for 68% of its revenue, while Samsung accounts for 12%. Cirrus refers to "OEMs 3-10" for the rest of its customers that make up the remaining 20%.

Cirrus provides audio codec chips. What are those? Codec chips provide two crucial functions. They provide decoding of compressed audio typically used in MP3 players and smartphones. This is digital processing of the audio files, usually hard wired into the silicon for speed and low latency. The other crucial function they provide is conversion of the digital data to an analog signal that can actually be played back through headphones or speakers. Codec chips may also contain an audio amplifier that can directly drive a set of headphones.</p>

Hibben is one of the more sane commentators on Seeking Alpha. (There are lots. They vary in quality.) This seems to have a pointer towards no headphone jack, given that Cirrus made the Logic MFi (Made For iPhone/iPod/iPad) Headset Development Kit for Lightning-based headsets.
cirrus  apple  iphone7 
july 2016 by charlesarthur
iPhone 7 again rumoured to have flush, touch-sensitive home button • Mac Rumors
Juli Clover:
<p>Apple may be planning to introduce a Force Touch home button on the iPhone 7, according to analysts at Cowen and Company (via Business Insider). Citing supply chain "field checks," Cowen and Company predicts the iPhone 7 will do away with a physical home button, instead adopting a home button that sits flush with the phone.

Apple's Force Touch technology will reportedly be built into the home button to provide haptic feedback when pressed, much like the Force Touch trackpad on Apple's most recent MacBooks. With haptic feedback, iPhone users would still feel the sensation of pressing on the home button even without a button to actually depress.

Cowen and Company has a mixed track record, but it's worth noting that we've heard two other rumors about a redesigned home button on the iPhone 7. In April, DigiTimes said Apple was testing a touch-sensitive home button that fits flush with the phone, and a highly sketchy image of what was said to be an iPhone 7 with a touch-sensitive home button surfaced in mid-June.

Given the unreliability of each of the home button rumors, the information should be viewed with some skepticism until confirmed by a more reliable source, but when viewed alongside rumors of improved waterproofing and the removal of the headphone jack, a flush home button is not a rumor that seems entirely out of the question. </p>

In September 2015, I wrote that <a href="">Force/3D Touch was clearly part of a path to replace the physical iPhone (and iPad) home button</a>:
<p>I bet that mechanical failure of Home buttons is one thing that keeps showing up in Apple’s fault reports. Broken screens are easily replaced (and people can get by with broken screens for a looong time), but broken home buttons not so. Grit can get in. Water can get in. Constant movement isn’t ideal in electronics. You might say that it’s just tough if peoples’ Home buttons break, but compared to Android phones which don’t have them, it’s an obvious point of weakness – and customer dissatisfaction.

However, the Home button is needed as the place where your fingerprint is read. But that doesn’t need a moving home button; it just needs a circle of sapphire glass through which your print is read.</p>

Feeling increasingly confident about that one.
june 2016 by charlesarthur
John Gruber misses the point completely about Lightning headphones • Medium
Steve Streza on the mooted vanishment of the 3.5mm headphone jack in the next iPhone:
<p>There will always be rough transitions in technology. What separates this is a few factors. First, adopting Lightning would be a transition from an open technology to a closed one. We would literally be fragmenting the market for speakers and headphones. Second is the fact that the headphone plug is so ubiquitous. It is in everything from high-end home theater speakers and audiophile-quality headphones to cheap computer speakers and dollar store earbuds. It’s a plug on literally billions of devices, including computers, phones, AV systems, portable gaming machines, desk telephones, in-car audio systems, and all kinds of other things. It’s a known quantity; you get a device that can play audio, it’ll probably be there.

You have to start somewhere, yes. But not until it’s compelling. Until then, it’s change for the benefit of nobody but Apple, at the cost of convenience and interoperability for their customers.

Gruber: <em>And as for battery life, surely removing the deep headphone socket can only leave more room for a larger battery.</em>

You can actually calculate this, and the internal volume of the headphone port pales compared to how much capacity you’d get by just making the existing battery slightly thicker. Plus it would keep the battery its nice, manufacture rectangular shape…

…People will not buy into Lightning headphones, they will put up with it. This transition will be painful and difficult because of just how thoroughly entrenched the current solution is, how little the new solution offers, and how many complications it adds for customers.</p>

As Streza also points out, the removal of the old ADB connectors from the original iMac in favour of USB is heralded now, but was an absolute nightmare for the first few months after its introduction because all your old stuff didn't work and needed adaptors. (Some companies got their big start from that.)

Removing the headphone jack would not be good. It totally wouldn't. I have a paid of sound-cancelling headphones which worked on the old 30-pin iPhone socket. Guess how often I use them?

Bluetooth headphones (the only reasonable option) need charging, and pairing, and that's a pain. In all these ways, removing the 3.5mm jack is a Bad Idea. If Apple is so big on saying No, this is one idea it should have definitely said No to. (Via <a href="">Richard Gaywood</a>.)
headphones  apple  iphone7 
june 2016 by charlesarthur
Apple’s iPhone 7 to shift gear on dual rear cameras, hurting Sony »
Shuli Ren, quoting a Citi Research note which says:
<p>We expect Apple to release two 5.5″ iPhone 7 models but only include dual rear cameras in the high-end model. As a result, Apple could release four new iPhone products in 2016: the 7Plus premium, the 7Plus, the 7, and the SE.

In the last few years, Apple has added new features, including lightning connectors and haptic functionality, but the improvements in camera and display performance have been minor and there have been no dramatic changes. Overall, the adoption of customized components has declined. We believe this reflects a shift to a cost-focused strategy and that a stronger USD has been an important contributing factor. The number of iPhones that do not have a dual rear camera has increased and the number of haptic components has declined to one from two. Concerns about the iPhone losing its individuality may be valid.

We think this year’s iPhones, however, may scale back gains in performance and functionality to reduce costs. This cost conscious shift toward making lower-priced handsets targeting EMs resembles the shift undertaken by Nokia around 2005.</p>

That hurts Sony because it sells the cameras to Apple. The segmentation sounds like a logical step.
apple  iphone7 
april 2016 by charlesarthur
Apple iPhone 7 Plus dual camera module leak suggests advanced AR and 3D scanning capabilities » Pocket-lint
Luke Edwards:
<p>Sources of Pocket Now based in Taiwan have leaked the dual-lens camera module that they claim will appear in the iPhone 7 Plus. There is no word on it being in the standard iPhone 7 though. The source claims that the camera will be a first for the way it works.
The dual-camera will shoot one 12-megapixel standard focal length photo while the other lens will shoot a 12-megapixel shot in telephoto with up to three times zoom. That helps to explain the varying lens sizes shown in the module.

Apple recently bought Israeli start-up LinX which specialises in gathering camera depth information. This can allow for tricks like removing the subject from the background by gauging depth. It could conceivably also allow the phone the ability to scan real world objects into a virtual representation, or help to offer better depth for augmented reality applications.</p>

Set a baseline, build on it. Suggests built-in VR/AR capabilities would be about three years out.
march 2016 by charlesarthur
2017 to be the year of dual-lens cameras, says Sony - Android Authority
John Dye, noting that Sony has started a separate platform to support dual-lens cameras on phones:
<p>This seems to line up with some recent rumors trickling through the grapevine that the iPhone 7 Plus will be using a dual-lens camera module. However, Sony was quick to point out that they don’t believe this new form of camera will be anything close to mainstream for at least a year. The high-end smartphone market is slowing down globally. As a result, the demand for smartphone components is slackening, so Sony is banking on this new technology getting a start a little later than we may prefer. Chief financial officer Kenichiro Yoshida put it this way:
<p>Well, for next year, our so-called dual lens – dual camera platform will be launched by, we believe, from major smartphone players. However, as I said previously, recently, our smartphone market is growing and particularly, our high-end smartphone market is now slowing down. So, that may impact the demand or production schedule of dual camera smartphones by the major smartphone manufacturers. So, we believe the real start, the takeoff of smartphone with dual lens camera will be in the year of 2017.</p>

I read that "takeoff" as meaning "phones that aren't iPhones". Fingerprint sensors weren't mainstream in 2013, but the iPhone 5S had one. And so on.
iphone7  duallens 
february 2016 by charlesarthur
Report: Apple plans to nix 3.5mm port on iPhone 7, require Lightning for wired headphones » 9to5Mac
<p>Citing a reliable source, a report from Japanese blog Macotakara claims that Apple plans to remove the 3.5mm headphone port from the upcoming iPhone 7, helping to achieve a “more than 1mm” reduction in thickness compared to the iPhone 6s. While the screen shape and radius will remain similar, the device will once again become Apple’s thinnest iPhone ever, albeit with a new restriction: headphones will only be able to connect over Lightning or Bluetooth…

Macotakara says that the 3.5mm port “can hardly be thinner because it is the world standard,” which is accurate, though the current-generation iPod touch is 1mm thinner than the iPhone 6s despite having a 3.5mm port inside. It should be noted that Apple actively contemplated switching to the smaller but less popular 2.5mm headphone port standard many years ago, abandoning the plan after users complained about the original iPhone’s recessed 3.5mm port.</p>

Will be good business for Bluetooth headphone companies. Such as Beats?
apple  iphone7  headphone 
november 2015 by charlesarthur

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