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charlesarthur : miui   1

Xiaomi – All mod cons. » Radio Free Mobile
Richard Windsor, noting that the Xiaomi Mi5 has had 16.8m registrations to buy - unsurprising, given that it's a bargain-basement price for a high-spec phone, and that there had been nothing comparable from Xiaomi for a year:
<p>the company has said that it has passed 170m users but there is no sign of monetising them. One of the main reasons for this is that a large proportion of its users are not using a Xiaomi device. [I] calculate that at the end of Q4 15A, that there were 103.2m users with a Xiaomi device leaving 66.8m that have used one of the 69 or more mods that are available to put MIUI on a non-Xiaomi device. I believe that the vast majority of these ‘mods’ are outside of China where Xiaomi has no ecosystem and instead pushes Google.

This means that the effective user base from which it could potentially make money is actually around 100m. Xiaomi has chosen the hardware route of monetisation but unlike Apple, the ecosystem is clearly not exclusive to the device. Consequently, should Xiaomi’s ecosystem become popular, it will be unable to put its prices up because users will be able to download a ‘mod’ and get the ecosystem for free.

This is why I think that Xiaomi will have to either shut down the ‘mods’ or start charging for them to begin the monetisation of its ecosystem. This is still a long way in the future, and the Xiaomi ecosystem still needs an awful lot of work before it gets to the point where it can begin to make money for its owner.</p>


He values Xiaomi at $5.9bn (compared to the $45bn of its last funding round). You have to say his argument is tough to refute.

But if Xiaomi can satisfy those orders for the Mi5, it would rival Samsung for the best-selling premium Android phone.
xiaomi  android  miui 
march 2016 by charlesarthur

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