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cote : advertising   65

What’s next for 2019? Influencer marketing trends
> Technology is not favoured on Instagram, accounting for just one percent of posts. A quarter of all sponsored posts cover fashion, followed by food (12 percent) and entertainment (11 percent).
surveys  marketsizing  instagram  advertising  web2.0  charts 
december 2018 by cote
Facebook’s facing limits
"By most estimates, the entire global ad market (digital and offline) sits at roughly $550-600bn and by that measure Facebook, whose sales come almost entirely from ads, commands nearly 10% of it." But, compared to Google: "If Facebook plans to regain the value it lost with its latest earnings announcement, it’s going to have to ink some riskier acquisitions that increase its addressable market, or at least take it into new corners of advertising."
451  Marketsizing  numbers  facebook  advertising 
july 2018 by cote
This is the Amazon everyone should have feared — and it has nothing to do with its retail business
“the massive online retailer once again posted its largest quarterly profit in history — $2.5 billion for the quarter — on the back of two businesses that were afterthoughts just a few years ago: Amazon Web Services, its cloud computing unit, as well as its fast-growing advertising business.”

Good charts, too.
charts  amazon  revenue  qtr_calls  advertising  aws 
july 2018 by cote
Authenticity Wins
Put user generated content in your Web 2.0 hustling mix:

“The study also highlights other social media nuances that might be easy to overlook. While posts featuring user-generated content deliver a higher lift than traditional brand posts, the research makes clear that filling your feed with UGC images isn’t always the way to go. Luxury beauty brands see a 23% engagement lift from UGC, yet auto brands see a more modest 3% increase. This could be a matter of frequency, as luxury brands feature user-generated content in only 2% of posts, while auto companies include it in a fifth of content.”
advertising  luxery  web2.0  gartner  marketing  studies 
may 2018 by cote
European privacy regulations predicted to damage digital advertising revenue
“Citi cites forecasts that ePrivacy could trigger a 70% reduction in European display ad revenue, and a 33% cut in digital ad budgets, either of which could eviscerate Facebook and Google, at least under their current business model.”

The narrative that these are “tech companies,” at at least that these are the only tech companies, still drives me crazy. For example, are IBM, Microsoft, and Oracle in that bucket. Aside from advertising at Bing, clearly not. So called “tech companies” in this discussion should be called “advertising companies.”
studies  eprivacy  regulations  GDPR  advertising  predictions  web2.0 
may 2018 by cote
How Does Advertising Work?
‘It is also SELECTIVE … because, apparently, we have always been overwhelmed by sensory data and can’t begin to notice it all. Even before Snap and the iPhone X, our brains said: “Too much! Give me the bullets!”... For advertising, the implications are obvious. To rise from our sensory swamp, an ad must be EMOTIONALLY INTENSE. We assume the binary default is positive, but there is evidence that negative works as well. This study (from a consultancy now called System 1) showed that ads we hate are more likely to get us to buy a product than ads we don’t notice’
gartner  advertising  books 
march 2018 by cote
Media vs. Facebook: This time it's personal
“Facebook and Google execs privately complain about the barrage of critical coverage they face, charging that media companies have a financial incentive to attack them and that media execs are settling scores. They're right.”
journalism  advertising  web2.0  techethics 
march 2018 by cote
'Big Tech' isn't one big monopoly – it's 5 companies all in different businesses
‘But despite simple perception of them all as “tech” companies, their core revenue sources are clearly different. And those distinctions suggest ways people can understand and respond to anxieties about their growing economic and cultural influence.’
amazon  advertising  google  apple  facebook  techethics  Tech 
march 2018 by cote
How dating sites spy on you
"Dating app users provide sensitive information like drug usage habits and sexual preferences in hopes of finding a romantic match.... everything you put on your profile, including drug use and health status. Web trackers can examine your behavior on a page and how you answer key personal questions."
techethics  privacy  advertising 
february 2018 by cote
Podcast Listeners Really Are the Holy Grail Advertisers Hoped They'd Be - WIRED
Early excitement around what Apple’s podcast analytics is saying about podcast listeners: “At Panoply, home to podcasts like Slate’s Political Gabfest and Malcolm Gladwell’s Revisionist History, CTO Jason Cox says that listeners are typically getting through 80-90 percent of content”
advertising  podcasting 
january 2018 by cote
On the Rise of Digital Addiction Activism - Study Hacks - Cal Newport
“At the core of almost everything negative about the smartphone era is the attention economy business model, which depends on getting a massive number of people to use free products for as many minutes as possible. This model, of course, dates back to the beginning of mass media, but the combination of big data and machine learning techniques, along with careful attention engineering, has made many modern apps too good at their objective of hijacking your mind — leaving users feeling exhausted and unnerved at their perceived loss of autonomy.”
advertising  thekids  attention  addiction  facebook 
january 2018 by cote
The latest media pivot: voice
“30% of web browsing will be done via voice by 2020, according to the technology research firm Gartner. Presumably, a large chunk of those search commands could be monetized.”
voice  garnter  advertising  predictions 
january 2018 by cote
Towards a bra-free Instagram experience - Lauren Hallden
It’s hard to add the “don’t do dumb shit” filter to ML.
advertising  web2.0  instagram  machinelearning 
january 2018 by cote
Embrace the ‘clever new stuff’
You can do you digital advertising all in the Facebook: ‘And entire businesses were now being powered by social media platforms. Mr Carney said: “You don’t need to build your own stack any more. Every component part from a specific vertical workflow can now be built across Facebook.”’
advertising  digital  facebook  UK 
december 2017 by cote
The Economics of Attention
The economics of attention markets focuses on three features. First it focuses on
time as the key dimension of competition since it is what is being bought and sold. Second,
it focuses on content since it plays a central role in acquiring time, embedding advertising
messages, and operating efficient attention platforms. And third it focuses on the scarcity of
time and the implications of that for competition among attention platforms.
Marketsizing  advertising  web2.0  links  via:Workflow 
october 2017 by cote
All digital growth now coming from mobile usage — comScore
"The data above show that mobile now represents 65 percent of all digital media time, with mobile apps dominating that usage. The desktop has lost 12 percentage points since 2013 and has receded to 35 percent of digital time spent."
advertising  cloudnative  comScore  surveys  mobile  cases 
april 2016 by cote
Snapchat users now spend 25 to 30 minutes every day on the app
"A Nielsen study commissioned by Snapchat (and also used in its advertising pitch) showed that Snapchat reaches 41% of all 18 to 34-year-olds living in the US. That's in contrast to the top 15 US TV networks that reach only 6% of the same demographic, according to the study."
snapchat  momentum  advertising  thekids  numbers 
march 2016 by cote
My awesome Facebook promotional failure - diginomica
I am going to sound incredibly churlish here but why on earth Lionel Messi could possibly like our stuff is well beyond my imagination. Flattering though it might be. The same goes for the 20 year career short order cook who posts cat pictures, the retired person who joined Facebook last week, the nurse with a heavy religious bent. On and on it went. Long ago I tried some ads for RedMonk on Facebook. I think I targeted them at people who worked for IBM. It was hard to figure out if anything “worked.” As with most things in work-life, I think you need to have a highly targeted, simple plan in place. Otherwise, you’re casting a broad net and doing classic advertising. The other issue is the fact that “enterprise tech” is very niche-y. One would think LinkedIn would be a better place for ads, Techmeme, or even parts of StackExchange. Maybe TechTarget or the occasional ZDNet and such. I think sites like The New Stack have a good chance to assemble (you could also say “aggregate” in this context) a hard to find tech audience and server up better ad space. We’ll see.
via:ifttt  from:tumblr  facebook  advertising  link  tumblr:link 
august 2014 by cote
Dear God, Oracle is at it again — It’s buying Responsys for $1.5B to bulk up its marketing cloud
"Clearly all of these enterprise software players see more money flowing to marketing professionals and want to reap the benefits. On its website, Responsys claims such name-brand customers as JetBlue, Lufthansa, CitySports and Epson."
m&a  marketing  advertising  bigdata 
december 2013 by cote
New Regulations on Data Brokers Could Risk $110 Billion in Revenue | Adweek
I guess this why companies like Oracle and IBM keep buying advertising SaaSes and such: The report estimates that in 2012, the data-driven marketing economy added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs. To put that statistic in perspective, that’s nearly half of total U.S. expenditures on marketing and advertising services (estimated at $292 billion annually), more than half the size of the entire Internet ecosystem (estimated by the IAB at $300 billion) and more than two-thirds the size of the entire e-commerce market.
via:ifttt  from:tumblr  marketsizing  advertising  datadriven  numbers  link  tumblr:link 
december 2013 by cote
How Open Should a Startup CEO be with Staff?
Your parents want to know why on Earth you’d leave a job at Google. “Honey? Aren’t they worth billions of dollars?” “Yeah, Ma. But I’m working on a large team of people trying to figure out how to make micro improvements to a paid-search algorithm. Fun stuff, I know, but it’s time for me to try something more stimulating.” “Oh, OK, Honey. But aren’t you getting married next year? How are you going to pay for the wedding?”
via:ifttt  from:tumblr  startups  ceos  advice  funny  search  advertising  link  tumblr:link 
september 2013 by cote
Coté • The function of most advertising is not to...
The function of most advertising is not to persuade people to use your product, but to persuade them to use it more often.
advertising  makreting  via:ifttt  from:tumblr  quote  tumblr:quote 
september 2013 by cote
Who’s gonna pay for this stuff? - On The Media
This week, an encore of our special hour on the incredible volume of media available to consumers, and the incredible difficulty of making money for creators. I listened to it twice, really.
via:ifttt  from:tumblr  podcasts  free  online  advertising  businessmodels  OnTheMedia  paywall  link  tumblr:link 
september 2013 by cote
Shazam Inks $40 Million Investment by America Movil
"Sales of digital goods are now over $300 million a year through affiliate partners like iTunes, a figure that is doubling annually."
shazam  funding  apps  numbers  momentum  mobile  music  advertising  revenue 
july 2013 by cote
How would you define work in a networked world?
Most of these dynamics predate the internet, but digital technologies are magnifying their salience. People keep returning to the mantra of “work-life balance” as a model for thinking about their lives, even as it’s hard to distinguish between what constitutes work and what constitutes life, which is presumably non-work. But this binary makes little sense for many people. And it raises a serious question: what does labor mean in a digital ecosystem where sociality is monetized and personal and professional identities are blurred?
qpost  work  consumertech  advertising  Web2.0 
may 2013 by cote
Nick Law On The Top Interactive Marketing Trends For 2010 - PSFK
"The challenge for brands and their advertisers (in the digital space) can be to identify a platform to 'own' that fits into people’s day to day lives. Said differently, the challenge for a brand is to learn how its customer engages with the researching and purchasing of its product online, and develop a relationship with them within that context." No more TV & billboards, bro, but Cluetrain marketing.
psfk  advertising  brand  consumers  platforms  Cluetrain 
december 2009 by cote
George Parker: For Your Delectation and Edification, I Present “The Client of the Future” - PSFK
'As the economy is destined to get worse before it gets better, and don’t give me that “The recession is over” bullshit, when one in six Americans are out of work, and these are the poor fuckers you expect to buy your made in China, Gucci loafers at Wal-Mart… Clients are increasingly getting antsy about having their marketing and advertising budgets produce concrete results. That’s why I said last week that any client with half a brain will soon come to the realization that if their agency is playing the “Brand Building” card, rather than delivering sales results, they are going to be in serious shit.'
rants  economy  numbers  advertising  consumers  sentiment 
november 2009 by cote
Google's "We're Not A Monopoly" PowerPoint Presentation (GOOG)
The substance of both presentations in interesting. On the meta-level, both are well done presos.
presentations  google  anti-trust  microsoft  search  advertising  politcs 
may 2009 by cote
The Sun Sets On BusinessWeek, Forbes, And Fortune
Ironic/funny, that's an inflammatory title. While the piece certainly shows that the magazines are in terrible, near-death states, the sun hasn't set yet. Aside from the title, it's a good piece on how the merciless disintermediator of the the 'net is screwing up old ways of getting paid.
via:Techmeme  magazines  print  free  advertising  numbers  disintermediation 
may 2009 by cote
nascar-gear on Flickr - Photo Sharing!
"Surely only a decadent civilization would send a man to risk death with a soap ad on his belly."
pictures  advertising  BruceSterling  NASCAR 
january 2009 by cote
Can A Better Database Boost MySpace Revenues? « Data Center Knowledge
"Can better data analysis help boost ad revenue for social media sites like MySpace and Photobucket? Fox Interactive Media thinks so, and is using industrial-strength database technology from Sun Microsystems (JAVA) and Greenplum to better target ads on user-generated content on its sites.... Fox believes improved data analysis can help it find the right combination of content, ads and advertisers." Data-warehousing & business intelligence applied, bub.
bi  cases  thumper  greenplum  sunw  itmanagementguys  myspace  advertising 
september 2008 by cote
Edward Bernays
"...considered one of the fathers of the field of public relations along with Ivy Lee. Combining the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays was one of the first to attempt to manipulate public opinion using the psychology of the subconscious."
marketing  pr  advertising 
september 2008 by cote
Adobe to deliver shows from CBS, Viacom | Entertainment | Reuters
Adobe to show CBS and MTV (Viacom) shows and share ad revenue. Also, important to Adobe for preventing the spread of Silverlight by giving people a reason to install it (TV).
adobe  drm  tv  riaweekly  media  advertising  flash  viral 
april 2008 by cote
Noontime Web Video Revitalizes Lunch at Desk
Americans like watching video at lunch, at their desk, at work.
video  usa  advertising  web 
january 2008 by cote
Give your campaign a Millennial makeover
"Millennials are confident and have since they were young been told they were 'special' and 'unique,' which is a nice way of saying we are very centered on ourselves."
marketing  advertising  attention  thekids  millennials 
october 2007 by cote
Conversational marketing, yes–People Ready, no
(a.) is there an equivilent of "media literacy" for the web? (b.) good job on the Suntory/Bill Murray tie-in.
fm  quotes  advertising 
june 2007 by cote
Just An Online Minute… Stunning Wall Street, Shunning Profits
Is there a Heisenberg-like principal for business that goes, "success is sometimes due to not trying to make money, so once you try to make money, you're unsuccessful."
via:jfairbairn  craigslist  free  advertising  business 
december 2006 by cote
Federated Media Publishing Inc.
John Battelle's (and many other's) new ad network. Get more cash for more targeted ads. Sort of ironic fattening in the long tail ;)
textads  johnbattelle  longtail  search  advertising  adsense 
august 2006 by cote
Online Ad Growth Accelerates, Outpacing Newspaper, TV Spending
"The market for online ads will increase 32 percent to $16.6 billion [in 2006]."
textads  advertising  web  internet  numbers  google  via:memeorandum 
december 2005 by cote
Is Public Relations Ready for Discontinous Change?
A great round-up of advertising numbers and trends from Edelman. There's some good ideas for PR firms at the end. Edelman seem to really get the whole Cluetrain/blog/etc. thing: refereshing coming from someone so high-up.
advertising  textads  numbers  cluetrain  pr 
november 2005 by cote
Million dollar boy
The story of the million dollar homepage.
bubble  advertising 
november 2005 by cote
Adrants » Weblog Advertising Yields Audi Dramatic, Cost-Efficient Results
"[A]dvertising on weblogs deliver Audi 29 percent of all responding yet took just on half of one percent of the budget to do so."
adword  blogs  advertising  audi  longtail  via:sogrady 
october 2005 by cote

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