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Digital is helping Millennials shop around for auto coverage
That’s according to TransUnion’s “Auto Insurance Shopping Index,” which found that 21.7% of consumers shopped for personal auto insurance in 2018, versus 20% in 2017. With 44% of their cohorts shopping, Millennials and Generation Z consumers shopped for auto insurance than other ages.

The reason? Digital distribution and marketing seem to be huge drivers to increase shopping for Millennials. According to David Drotos, VP of insurance solutions at TransUnion, “Technology is fueling the experimentation and development of new business models for insurance that cater to the Millennial lifestyle.”
Insurance  digitaltransformation  disruption  thekids  surveys  book4  links  via:Workflow 
19 days ago by cote
New Common Sense Media survey finds more positives than negatives in teen use of social media
‘“Overall, Common Sense said teens are more likely to view social media as a good thing in their emotional lives. For example, 16 percent said using social media makes them feel less depressed and 25 percent said they feel less lonely, compared to 3 percent who said social media use made them feel more depressed or lonely. The report states that even though teen social media use has skyrocketed in six years, “teens are no more likely to report having a negative reaction to social media on any of these (emotional well-being) measures today than they were in 2012.”’
socialmedia  charts  thekids  surveys 
september 2018 by cote
The New Affluents
Time to reap: “Several traits about the new affluents distinguish them as ideal prospective customers for brands of all sectors. In particular, luxury brands looking to woo customers with a little extra in their pockets might find this group a good place to start. Gen Xers’ share of national wealth is forecast to grow from under 14% in 2015 to nearly 31% by 2030, while Millennials’ share is forecast to grow from just 4% in 2015 to 16% by 2030, according to Gartner research. Additionally, this group is likely to be raising families and becoming first-time homebuyers, making them prime targets for home and CPG brands.... Though the new affluents want to save, they are likely to be in the midst of costly life transitions related to family and are also paying off significant debt, meaning money management is definitely on their mind.”
cpg  marketsizing  marketing  thekids  demographics  numbers 
august 2018 by cote
Post-Authenticity and the Ironic Truths of Meme Culture
‘What is changing, I argue, are the cultural formats people are using for discussion — the carrier waves for this signal. This is where “authenticity” isn’t a useful claim any more, having been wholly co-opted and commodified into its opposite. Culture and the way we communicate — shaped by media affordances — have become more complex, ironic, and multi-layered than that.

‘It turns out, even people who share fake news stories are trying to tell a kind of truth too.’
thekids  memes  culture  hipsters  style 
may 2018 by cote
Millennials: A tale of two generations
‘The oldest Millennials are now in their mid 30s and finally "settling down," which leads to heightened concerns about finances, kids and home buying, while the youngest Millennials are still pursuing their education.’

Chock full of survey info and demographic stuff.
surveys  thekids  milinials  demographics 
march 2018 by cote
Will 2018 be the year of the neo-luddite?
‘More significantly, the whole of society seems to have woken up to the fact there is a psychological cost to constant checking, swiping and staring. A growing number of my friends now have “no phone” times, don’t instantly sign into the cafe wifi, or have weekends away without their computers. This behaviour is no longer confined to intellectuals and academics, part of some clever critique of modernity. Every single parent I know frets about “screen time”, and most are engaged in a struggle with a toddler over how much iPad is allowed. The alternative is “slow living” or “slow tech”. “Want to become a slow-tech family?” writes Janell Burley Hoffmann, one of its proponents. “Wait! Just wait – in line, at the doctor’s, for the bus, at the school pickup – just sit and wait.” Turning what used to be ordinary behaviour into a “movement” is a very modern way to go about it. But it’s probably necessary.’
mobile  web2.0  techethics  thekids 
march 2018 by cote
Why Are We Still Talking About the 'Millennial Problem' in the Workfore
“All the ‘demands’ millennials have that people think are so outrageous are things everyone wants--work/life balance, recognition when they do a good job, a sense of purpose--this is all stuff managers should be giving to their employees, anyway,” says Michael Greer, a digital marketing consultant who has led employee training and development initiatives for over a decade. “The complaints and demands you’re hearing from your millennial employees are the same ones everyone else is grumbling about where you can’t hear them.”
work  thekids  hr 
february 2018 by cote
Internet usage among the kids
‘Forty percent of children ages 0-8 have their own tablet device, up from less than 1% in 2011, according to Common Sense Media’s national ”Media Use by Kids“ census.’
surveys  techethics  tablets  thekids 
february 2018 by cote
On the Rise of Digital Addiction Activism - Study Hacks - Cal Newport
“At the core of almost everything negative about the smartphone era is the attention economy business model, which depends on getting a massive number of people to use free products for as many minutes as possible. This model, of course, dates back to the beginning of mass media, but the combination of big data and machine learning techniques, along with careful attention engineering, has made many modern apps too good at their objective of hijacking your mind — leaving users feeling exhausted and unnerved at their perceived loss of autonomy.”
advertising  thekids  attention  addiction  facebook 
january 2018 by cote
Tech Ageism and the Myth of the ‘Digital Native’
“According to the data, he said, older workers are more loyal, as measured by how long they hold a job. Once they get a job, they stay put. Contrast this to turnover rates for mid-twenties, which are up to 40 percent. By the late twenties, this rate drops to 20 percent and drops again to 10 percent for employees in their early 30s.... The cost of replacing a tech worker, as measured in lost productivity and new employee ramp up, is generally ballparked at around 150 percent of base salary, said Weisbeck. So this should not be an insignificant consideration when hiring, since companies who often cite lower employee costs for hiring younger workers.”
work  surveys  thekids  age  hiring 
november 2017 by cote
Snapchat users now spend 25 to 30 minutes every day on the app
"A Nielsen study commissioned by Snapchat (and also used in its advertising pitch) showed that Snapchat reaches 41% of all 18 to 34-year-olds living in the US. That's in contrast to the top 15 US TV networks that reach only 6% of the same demographic, according to the study."
snapchat  momentum  advertising  thekids  numbers 
march 2016 by cote – I’m always wary of discounting Office: the closer...
"I’m always wary of discounting Office: the closer you are to the corporate world, the more you..." - May 01, 2015 at 11:40AM
IFTTT  Tumblr  office  microsoft  SaaS  thekids 
may 2015 by cote
Flexibility over more money - March 30, 2015 at 08:36AM
IFTTT  Tumblr  MarkHurd  work  thekids  life  Oracle  ORCL 
march 2015 by cote
A few weeks ago, I gave one of my occasional lectures at the University of Sydney, a class on the history of virtual reality and art. (Postmodern theories about disembodiment and self-representation from the 90s have found a new lease on life, thanks to Oculus and Google Cardboard.)
vr  cyberpunk  thekids  oculus  via:ifttt  from:tumblr  quote  tumblr:quote 
november 2014 by cote
Why it matters long term? As an academic says: "There is a very strong track record of places that attract talent becoming places of long-term success," said Edward Glaeser, an economist at Harvard and author of Triumph of the City. “The most successful economic development policy is to attract and retain smart people and then get out of their way.”
charts  cities  us  thekids  urbanplanning  via:ifttt  from:tumblr  tumblr:photo  photo 
october 2014 by cote
Big Mother is watching you -
There is only one problem. If it is becoming ever easier to track a family member’s movements online and offline, what’s to stop the kids monitoring their parents?
via:ifttt  from:tumblr  gps  privacy  mobile  thekids  link  tumblr:link 
august 2013 by cote
Flurry Smartphone Industry Pulse, November 2009
"While it is clear that the iPhone has significant short-term revenue value for Apple, Flurry believes that the iPod Touch holds more long-term strategic value for Steve Jobs and team. As all industry eyes look to the iPhone, the iPod Touch is quietly building a loyal base among the next generation of iPhone users, positioning Apple to corner the smartphone market not only today, but also tomorrow.... When today's young iPod Touch users age by five years, they will already have iTunes accounts, saved personal contacts to their iPod Touch devices, purchased hundreds of apps and songs, and mastered the iPhone OS user interface. This translates into loyalty and switching costs, allowing Apple to seamlessly 'graduate' young users from the iPod Touch to the iPhone. For OEMs hoping to challenge Apple, we believe an even greater sense of urgency must be adopted."
thekids  research  mobile  via:ypulse  studies  Apple  iPhone  iPhoneTouch  brand 
december 2009 by cote
The Millennials - Pew Research Center
The Pew goes over how they'll be studying "Millennials" - defined here at (US) people born from 1981 to 2000. As Bruce Sterling sums it up: "According to Pew Research, they’re like multiracial leftist cyberpunk atheist values voters." Also, I love that they call the generation born before 1946 as "The Silent Generation," saying "the label [was applied] relatively late in this generations life cycle, when their conformist and civic instincts made for a dramatic contrast with the noisy ways of the anti-establishment [baby] boomers."
Millennials  thekids  Pew  surveys  numbers  via:brucesterling 
december 2009 by cote
kut : Item | Telegraph to Telephone to Television to Telling it All
Good segment talking about The Kids, The Grownups, and being always on.
podcasts  digitalnative  thekids  alwayson  KUT  books 
december 2009 by cote
The death of uncool
"We’re living in a stylistic tropics. There’s a whole generation of people able to access almost anything from almost anywhere, and they don’t have the same localised stylistic sense that my generation grew up with. It’s all alive, all “now,” in an ever-expanding present, be it Hildegard of Bingen or a Bollywood soundtrack. The idea that something is uncool because it’s old or foreign has left the collective consciousness."
via:WilliamGibson  cool  tends  uncool  music  style  thekids 
november 2009 by cote
Is Facebook a Gated Community?: An Interview With S. Craig Watkins (Part One)
"In the digital age the idea of being out of touch or disconnected from family and friends is practically obsolete. No matter where we are--in class, at work, driving, or on vacation--the idea of being connected to our social networks is now a constant opportunity and, quite frankly, a constant challenge."
thekids  facebook  socialnetworking  web  communications  digitalnative  digitalculture 
november 2009 by cote
Born Digital, But Then What?: UT professor Craig Watkins on the migratory patterns of the Internet's first flock
Very brief book review - "'I came away with a different question,' he said. 'I would perhaps argue that we are excessively social.' Because of the ability to always 'be on,' Watkins considers what the repercussions are when attention is constantly shared (i.e. multitasking). How does it affect learning? How does it affect engagement? How, he wonders, will the first generation of digital natives' use of technology change when they enter the work force and start their careers?"
UT  reviews  books  thekids  digitalnative 
november 2009 by cote
Poles Embrace The Good Life, Post-Communism
For us tech-world gas bags, there's a phenomenal quote in here. When an older Polish guy wants to explain how he knows his daughter has "The Good Life" (vs. the old, Communism days) he says: "(The new generation has the) Internet given for granted, they have iPhones given for granted. Why should they bother about what happened years ago?" Yup, once you have the internet and the iPhone, bam! On the other-hand, it's also dangerously close to Bruce Sterling's Favela Chic.
quotes  iphone  thekids  mobile  easterneurope  internet  poland  npr  favelachic  networked 
november 2009 by cote
Girls Empowerment Network - Girls Now Conference - November 14, 2009
Some interesting looking "Technology smarts for girls" session in here. Kim's going, we'll see what she says.
gender  women  austin  conferences  teens  TheKids 
november 2009 by cote
I'm 20, brilliant and totally lost | Salon Life
A good example of Bruce Sterling's "Gothic High Tech." An excellent one, actually.
via:hackernews  gothichightech  thekids  BruceSterling 
october 2009 by cote
Becki Heller, Co-Founder, Trendsta
Big Data meets The Kids: "The process of engaging with Trendsta teens is almost completely automated, so we can engage ten thousand teens at once. And once teens are engaged the Trendsta system sits in the background passively observing interactions, and quietly segmenting users from within all of a teens social spaces. This ensures responses that are incredibly candid, while also highly informative."
thekids  bigdata  trends  trendspotting  automation 
august 2009 by cote
Music Is Dead: iPods and Young People Have Utterly Destroyed Music
Kids these days! Next thing you know they'll be listening to Elvis and gyrating their hips in "suggestive" motions. Hey, you, get off my lawn!
thekids  music  via:twitter  mp3  quality 
march 2009 by cote
'Gramps like us, baby, we were born to run'
"But would it kill the NFL to book a Super Bowl halftime act that wasn't around when Nixon was impeached?"
superbowl  thekids  music  via:ypulse 
february 2009 by cote
Teens Are News Grazers & Portals Are Their Pasture
[Portals, man, portals]: " This new generation effortlessly juggles multiple media, and they don't think of going to a newspaper Web site first for news, adds Michael Smith, executive director of the Media Management Center and Readership Institute at Northwestern University. Aggregators like Google, AOL, and Yahoo, he says, 'are just as trusted as newspaper sites.'
thekids  newspapers  print  portal  news  via:ypulse 
february 2009 by cote
Why Teens Haven’t Embraced Twitter…Yet
"As long as teens can update their status via MySpace and Facebook for their friends as well as IM and text, Twitter doesn't really add to the existing technology."
twitter  thekids  socialnetworks 
february 2009 by cote
Young Muslims Build a Subculture on an Underground Book
"Michael Muhammad Knight, the author of “The Taqwacores,” which a college professor has called “The Catcher in the Rye” for young Muslims."
books  islam  muslims  thekids 
february 2009 by cote
On The Media: Transcript of "Growing Up Online" (January 30, 2009)
"A whole generation of children has grown up connected to the Internet. Berkman Center for Internet & Society director John Palfry calls these kids “digital natives.” Palfrey argues in his book Born Digital that they see the world in a profoundly different way than the rest of us."
thekids  digitalnative  web  researchagenda 
february 2009 by cote
Twitter / Jonathan Eunice: Verizon sent 1B text messa ...
"Verizon sent 1B text messages in 2002. By 2004, 1B/month. Here in 2008, it will send 1B today alone. One device sent 96K texts/month."
sms  txt  verizon  numbers  cellphones  thekids 
december 2008 by cote
One-Third of Entertainment Consumed on PCs - MarketingVOX
"Teens and adults (those age 13-34) with broadband connections now spend more time in front of computers than watching blockbuster movies or reading novels and fashion magazines, the study found."
thekids  entertainment  numbers  via:ypulse 
july 2008 by cote
Helicopter parent
"A helicopter parent is a term for a person who pays extremely close attention to his or her child or children, particularly at educational institutions."
via:LarryDignan  words  millennials  generations  thekids  parenting 
july 2008 by cote
Teens' Nude Pics "Spread Like Wildfire" , Kids Who Use Cell Phones To Take Nude Self Portraits Rue It When The Pics Wind Up On The Web - CBS News
"[T]ypical teenage hormones and lack of judgment" mix with internet, and they you go. Also, this quote from a student on posting nude photos: "They probably think they're hot or something. If you look at people's MySpace, all the pictures are slutty."
via:zephora  teens  thekids  porn  mobile  photos  myspace 
june 2008 by cote
Young Adults Feel 'News Fatigue'
"[W]hat the AP calls '1-2-3 filing,' starting with a news alert headline for breaking news, followed by a short present-tense story that is usable on the Web and by broadcasters." Gets more pageviews for them.
via:pn  news  numbers  thekids  studies  publishing 
june 2008 by cote
Tech leaders scramble for IT talent - Network World
"We have a lot of retirements, and we need to find the right skill sets," Oates said. "There are great IT roles within the city to fill, and I'm having enormous difficulty filling these roles."
work  itmanagement  thekids  labor  itmanagementguys 
march 2008 by cote
MediaPost Publications - Gen Y Unravels Global Branding Efforts, But Apple, Nike Triumph
"For one thing, he says, consumers around the world are less inclined to believe any 'Made in ____' label."
via:ypulse  thekids  globo  brand  manufacturing 
february 2008 by cote
Get the Best Out of Millennials by Tweaking Habits - Advertising Age - TalentWorks
Another, more positively put, list of tips for dealing with "the kids" in the workplace. Note the "24/7" part. Yow!
thekids  work  lists  via:ypulse 
february 2008 by cote
KnowledgeContext Corporation
" More than ever, children will grow up in a world where technology is tied to every political, social, and economic decision they make. Yet they are not being prepared for it."
nonprofit  via:twitter  via:cathcam  learning  technology  thekids 
february 2008 by cote
Young IT workers disillusioned, hard to hold, survey says - Network World
"Millennials are coming in with high expectations and are disillusioned about the reality of a work place. They feel they should be rewarded and start at the top, when we all know you have to work your way up." Maybe it's cause most work does suck?
millennials  work  hr  thekids 
january 2008 by cote
Young gov't IT workers say tech is dated
New works say "working for the man sucks." Indeed! Give 'em 10 years and it'll seem as normal as butter in the fridge.
thekids  usa  generational  millennials  numbers  surveys 
november 2007 by cote
IT Conversations: Scott Lemon, Ben Galbraith
Nice sort of two parter on marketing to The Kids ("millennials") and then an RIA round-up of sorts, centered on Adobe-land.
thekids  ria  podcasts  flex  adobe  msft  silverlight  ajax  millennials 
october 2007 by cote
Meet Your Future Employee - [Looks like we could call them the "f' you, I know what to do" work-force]
"Members of Generation Y...are arriving on the job market armed with up-to-the-minute technology skills, but they're lacking in other areas, such as business communication skills, employers say. Moreover, many are wary of IT as a viable career choice."
thekids  work  generationy  it 
october 2007 by cote
Why the kids don't like the RSS ::blowmage::
Further commentary on "is the Web 2.0 for the old people?" Nice.
rss  web2.0  thekids  ego  via:twitter 
october 2007 by cote
From The Mouths Of 'Totally Wired' Teens
Always hooked in and consuming digital information streams.
thenet  thekids  web 
october 2007 by cote
We've Always 'Wasted Time' @ Work
I misread this title as "we're always wasting time working" which just about sums it up, eh?
work  facebook  attention  thekids 
october 2007 by cote
Give your campaign a Millennial makeover
"Millennials are confident and have since they were young been told they were 'special' and 'unique,' which is a nice way of saying we are very centered on ourselves."
marketing  advertising  attention  thekids  millennials 
october 2007 by cote
We Are All In A State Of Arrested Development
"As long as teen tastes continue drive pop culture, and as long as the mass media rejects the reality of women aging, we'll all be in a state of arrested development."
thekids  gender  women  fashion 
october 2007 by cote
Gmail driving Google Apps adoption at college
"We found that 25% of the students were already forwarding their e-mails to Gmail."
thekids  gmail  saas  google  email  college 
september 2007 by cote
Unit Structures: Freshman Political Orientation, 2007 edition
Interesting data on it's own. Even more interesting example of using Facebook for declarative living research.
politics  facebook  privacy  thekids  us  declarativeliving 
september 2007 by cote
NPR : The Generation That Can't Wait to Move Up at Work
I love these kinds of "The Kids are whackin' up the work-place" memes. From the radio interview, this one isn't alarmist at all, but pragmatic: maybe you can't be a General Manager by 23.
books  radio  thekids  work 
september 2007 by cote
The Long Tail: Who needs a CIO?
The jigs up! "CIOs, it turns out, are mostly business people who have been given the thankless job of keeping the lights on, IT wise. And the best way to ensure that they stay on is to change as little as possible."
longtail  cio  it  change  stupidnetwork  thekids  via:brook 
july 2007 by cote
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