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Journey Mapping: Start With Your Hypothesis | CustomerThink
Concise comparison of #customer hypothesis and #journey maps, then suggests how to use each to improve #experience #CX. BTW #Agile #Digital #ethnography is very useful in testing #hypothesis #maps
hypothesis  journey  map  customer  experience  howto  example  pitfall  B2B  organization  workshop  team  collaboration  csr19  reference 
may 2019 by csrollyson
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