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4 reasons why CEOs still don't invest in digital marketing, Advertising
[comment] BRILLIANT must-read on why CMOs underspend in #digital #marketing: they don't get the value of #customer interaction #kudos
digital  analog  cmo  marketing  advertising  social  business  media  community  customer  experience  exceptional  csrblogcomment  q4  2013  spend  budget  ceo  agency  tv  mobile  interaction  ROI  2cdo  2csra  CDO  foundation 
december 2013 by csrollyson
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