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Is 'marketing' ready for digital transformation? | ZDNet
CMO risk: Accenture #digital study on who's in charge of #transformation: CEO 35%; CTO 23%; CIO 22%; #CMO 1% [links]
digital  transformation  cdo  executive  cmo  cio  cto  ceo  q2  2014  adoption  enterprise  organization  reference  foundation 
july 2014 by csrollyson
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