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"The CMO's Guide to Big Data & Analytics" by @CSRAinc
Step-by-step how to use #BigData to outperform in marketing: ground initiatives in supporting customer outcomes of using your products
cmo  cdo  digital  transformation  foundation  big  data  analytics  guide  howto  mengpost  q3  2013  customer  social  business  privacy 
november 2013 by csrollyson
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