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How Big Data Brings Marketing and Finance Together - Wes Nichols - Harvard Business Review
Four examples of #marketing collaborating w #finance, using #BigData & #analytics, to break silos, change rules, boost performance
marketing  cmo  cfo  transformation  relationship  collaboration  big  data  analytics  cdo  digital  foundation  q3  2014  example  Financialservices  hightech  CPG  Insurance 
august 2014 by csrollyson
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