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Welcome to fMC
Some good tactical & how-to papers & videos: Facebook trying to help marketers
facebook  marketing  conference  2012  q1  Page  howto 
march 2012
Facebook Success Stories
Facebook's own trove of case studies; very media-centric results
facebook  casestudy  b2c  startup 
march 2012
(1) Welcome to fMC
Facebook basic list of tactics to drive publicity w Facebook Pages
facebook  howto  page  marketing  business  development  advice  list 
march 2012
Link your Google+ page to your site - Google+ Platform — Google Developers
Trove of tools for connecting other presences to Google+ Page, Profile
google  plus  widget  tool  blog  website  Platform  google+ 
march 2012
How to verify your Google Plus page
How-to video shows how to link website/blog with Google+ Page to boost search results & let people circle you from your blog
howto  google  plus  Page  search  tool  widget  video  Platform  google+ 
march 2012
What Does It Mean To Be Trusted
Makes the argument for trust-based relationships
2sbs  csrblogcomment  trust  relationship  b2b  b2c  apple  amazon  truth  transparency 
march 2012
More sales leads stem from websites, not social media (survey) | ZDNet
ZDNet reports on "research" that finds that websites provide 7 times more sales leads than "social media" but the writer doesn't appreciate the self-irony in the second paragraph: "A company’s corporate website was found to be the top source of new sales leads online — second only to personal referrals.." As B2B continues to adopt social business, more word of mouth, i.e. personal referrals, happens online. Another reason I'm calling out this post is that it misinforms readers by treating "sales leads" as a homogeneous category. Our clients don't care about general adoption; what's more relevant is adoption by their prospects. This post treats all leads as the same, so it's really the equivalent of informational fast food. To end on a dour note, misinformation can work to your advantage because your rivals may read it and believe while you can see through it, invest and pull ahead.
b2b  sales  2sbs  notabene  website  social  business  media  referral  comparison  q3  2011  debunk 
march 2012
Economics in the Crisis -
Long analysis of the failure of economists to add value during current crisis; tinged w hysteria
economy  economist  analysis  pointofview  crisis  2012 
march 2012
How Do You Know It’s Time to Fire a Salesperson? — S. Anthony Iannarino
Excellent analysis how to assess whether to fire a salesperson; emphasizes leadership, coaching, integrity
sales  b2b  management  2sbs  fire  analysis  integrity  leadership  philosophy  coach  culture 
march 2012
CustomerThink | Serving Customer-Centric Business Leaders
Some solid posts but significant legacy thinking; worth checking out
customer  client  marketing  sales  b2b  blog 
march 2012
Old Media Influence Over Social Media
Debunks pollyanna view that "social media is different"; shows how #MSM patterns drive "new" media today
media  pointofview  advertising  content  social  propaganda  control  politics  2ghcj 
march 2012
Influential economist sticks by his recession call - Feb. 24, 2012
Good call (check out rationale): Leading economist sees new usa recession as inevitable
news  economy  usa  prediction  business  cycle  q1  2012  recession  2ghcj 
march 2012
2012 CMO Survey (Duke University Fuqua School of Business)
Valuable CMO operating and investing report details trends in B2B B2C products & services
cmo  research  statistics  social  media  business  adoption  marketing  enterprise  usa  global  bric  b2b  b2c  service  product  2snr 
march 2012
CMOs Say Full Steam Ahead for Social Media Spending
CMOs report steady growth in social media investment Thx @pgillin
adoption  cmo  marketing  budget  prediction  research  statistics  q1  2012  2snr  2blog 
march 2012
News and Events | ECRI
Great resource on business cycles, predictions
economy  research  business  cycle  insight  usa  eurozone  global  2ghcj 
march 2012
Profiting from the death of masculinity
SUPERB insight w tongue gently in cheek; how the crisis of masculinity plays out
culture  gender  business  humor  masculinity  satire  insight  economy  family  csrblogcomment 
march 2012
Seth's Blog: Why lie?
Insightful read, but bigger issue is lack of trust between sales & client: w trust comes open communication
b2b  sales  2sbs  prospect  client  lie  insight  trust  2blog 
march 2012
One Year Later: How Google Panda Changed Our Business | TechCrunch
Inspiring post about how Internet firm used Panda's disruption of their search status—and became stronger in the process #li
csrblogcomment  google  plus  search  website  review  entrepreneur  exceptional  market  customer  client  experience  design  Panda  Platform  google+ 
march 2012
Don't let Google catch you with your pants down | Cringely - InfoWorld
Classic Cringely offers up some good Friday yucks: Google literally catching people w their pants down [good links, too]
google  privacy  lawsuit  france  Streetview  Maps  humor  satire 
march 2012
7 Deadly Sins of Marketing Professional Services Online
On the need to humanize professional services websites/increase client focus
professional  service  website  design  client  trust  relationship  bad  practice  list 
march 2012
IDG Connect – Roel Castelein (Global) - Big Toilet is Watching You
breaking tech trends in healthcare; consumerization, pt-md collaboration #li
healthcare  patient  physician  hightech  iphone  2sbs 
march 2012
Buyout firms struggle to repair image under Romney spotlight | Article | Top News |
Private equity firms are learning that "private" can be a disadvantage in the era of digital social networks
2blog  private  equity  Romney  trust  2sbs 
march 2012
The Big Failure of Enterprise 2.0 Social Business | Beyond the Cube
Great description of limitations of "big implementation" approach to social business/collaboration change
2snr  enterprise  collaboration  social  business  2.0 
march 2012
Guest Article: Strategic Questions Will Uncover Strategic Opportunities, by Andy Rudin « Sales and Sales Management Blog
Shows relevance of diagnostic questions during pre-engagement & provides good list; also relevant to social business strategy
2sbs  csrblogcomment  Sales  Diagnostic  Questions  Process  Methodology  B2B  strategy 
march 2012
Doing The Same Thing Differently
Adding to post that regards spam from a trust/relationship-focused social business context and declares, "Social [media] is the opposite of marketing"
2sbs  csrblogcomment  social  business  trust  relationship  spam  marketing  email  unsolicited  pointofview 
march 2012
Go With The Customer Flow « Social CRM ideas by Mark Tamis
Post claims that "social media" only 1% of firm interactions w clients; however all interactions not equal..
2sbs  csrblogcomment  customer  client  service  statistics  touch  process  social  business 
march 2012
Social objects in the enterprise: some early thoughts – confused of calcutta
Excellent reflection & insight into social "objects" (think artifacts) within the enterprise
social  object  reflection  insight  enterprise  people  business  network 
march 2012
WordPress Feeds « WordPress Codex
Great basic information on syndicating wordpress blogs in/out; gr8 trove
wordpress  syndication  howto  rss  atom  guide  trove  blog 
february 2012
MUSTSEE delightful design, street art that will blow your mind #kudos #li
Art  Street  Fantasy  Design  Creativity  City  Paint  Exceptional 
february 2012
Peter Lippmann :: photographer :: PARIDISE PARKING 8
Exceptional photo gallery mashes up antique car wrecks, forests and beautiful artistic value
Automobile  france  photo  gallery  forest 
february 2012
The Mounting Minuses at Google+ -
MSM analysis misses the point by assuming Google+ is a social network
2blog  google  plus  facebook  comparison  q1  2012  valueprop  msm  metrics  Platform  google+ 
february 2012
Re-localization Opportunities - Local 2.0
Outlines new trend, "Relocalization" or the inevitable "Local 2.0" that's a backlash against malls, industrial "retail" and online "community." Presages resurgence of "face to face" interaction, people paying a premium for locally produced products and "townish" community. It's a new synthesis: people don't believe in commuting, and many workers are accustomed to working "from home" or in Starbucks or other public coworking spaces. It carries a strong green, anti-carbon tinge as well. And it's not at all incompatible with periodic jetsetting, everything can interoperate. Definitely worth watching!
local  town  city  disruption  transformation  culture  backlash  relocalization  synthesis  vision  insight  retail  2snr  notabene 
february 2012
Early Indicators: The Rise of the CIO of Marketing
New CIO of Marketing role emerges to deal with digital hightech penetration of marketing process
cmo  cio  marketing  enterprise  brand  digital  hightech  executive  2012  q1 
february 2012
Recommending a Competitor to Your C-Suite Client - Forbes
ACID test: Why recommending a competitor to a CxO prospect is ethical AND smart
2sbs  csrblogcomment  client  trust  relationship  competitor  recommendation 
february 2012
Facebook: Will Timeline Force Brands To Shift Strategy? - Forbes
Excellent point: how will Facebook Timeline affect brand presence?
facebook  timeline  brand  strategy  story  insight  analysis  q1  2012 
february 2012
Commercial Real Estate | Social Media | Facebook
Mention about social media adoption by commercial real estate
realestate  social  media  business  adoption  q1  2012 
february 2012
Gabriel Vasile - Google+ - <b>Google Will Have 490 Million Users Ready To Move To ...
Several references predict 490 million Google+ users by 1March when they port over YouTube
google  plus  adoption  q1  2012  facebook  youtube  competition  social  network  Platform  google+ 
february 2012
Social Media: Marketers Chasing Marketers
Short riff on how "social" is NOT marketing; the basis for Serve, Don't Sell (
2sbs  csrblogcomment  social  business  marketing  media  trust  transformation  disruption  service  client  customer 
february 2012
The new normal: Living alone | WBEZ
Interesting: brief analysis of relatively new trend of living alone, in most G7 countries
culture  household  demographic  solitude  marriage  research  sociology  loyola  usa  france  germany  uk  japan 
february 2012
NASA - NASA's Chandra Finds Fastest Wind From Stellar-Mass Black Hole
Gorgeous [reveling in the mystery of space: Small black hole generates extraordinary space winds
space  black  hole  wind  NASA  photo  research  2012  science  q1 
february 2012
Misled By The Wrong "Social" Numbers
Great post on "social" metrics: Comment on social business v. social media marketing in the relationship economy
2sbs  csrblogcomment  relationship  social  media  business  marketing  measurement  metrics  debunk 
february 2012
The 3 Social Networks within Google+ and The Part You Play
Offers a basic model for layers of social innovation networks, using Google+ as an example
social  network  google  plus  analysis  model  role  linux  crowdsourcing  development  relationship  innovation  Platform  google+ 
february 2012
Social Business: Culture Eats Strategy For Lunch
Riffing on the importance of "culture" and congruence in encouraging social business adoption
csrblogcomment  b2b  2sbs  social  business  culture  disruption  transformation  adoption 
february 2012
Anti-Counterfeiting Trade Agreement - Wikipedia, the free encyclopedia
A global SOPA/PIPA-like "treaty": big business (pharma, Hollywood) consulted but no citizen groups
pipa  sopa  intellectual  property  legislation  government  global  treaty  agreement  2012  usa  europe  australia  japan  korea  secret  uk  pharma  hollywood 
february 2012
LinkedIn Welcome Videos
Interesting approach to "introducing" a LinkedIn profile w video; secret to all tactics/tools: knowing your stakeholders
linkedin  video  social  media  valueprop  network 
february 2012
Twitter and LinkedIn: Small Biz's Best Growth Tools - Forbes
CASEstudy: Financial services firm grows at competitors' expense by using LinkedIn, Twitter & legacy communications. Notice that Jefferson, an investments firm, engaged its channel (financial advisors), using LinkedIn, YouTube, Twitter and legacy marcom. Their momentum enabled them to maintain their pricing while competitors felt compelled to lower theirs. Another powerful lesson is, during "downturns," don't follow the herd and cut sales and marketing investments, especially when you can use social business to magnify impact as Jefferson did. Well done! #li
linkedin  twitter  casestudy  2010  2011  marketing  B2B  social  network  business  sales  fund  kentucky  employment  mayor  services  2sbs  notabene  Financialservices 
february 2012
How Two Startups Use Games to Beat the Developer Crunch
Future of "work": using crowdsourcing to recruit high octane software developers
gaming  crowdsourcing  software  developer  siliconvalley  recruiting  challenge  q1  2012  2blog 
february 2012
How Facebook Can Help Advertisers (and Itself)
Killing the goose/golden eggs? Facebook strategy seems 20th century: display adverts
Facebook  Advertising  Speculation  q1  2012  Revenue  Model  Timeline  Strategy 
february 2012
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