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Digital Future: How to be an amazing digital marketer
Good short how-to for improving one's digital marketing expertise
digital  marketing  CDO  cmo  howto  analysis  career  expertise  specialist  social  mobile  ecommerce 
december 2013
4 reasons why CEOs still don't invest in digital marketing, Advertising
[comment] BRILLIANT must-read on why CMOs underspend in #digital #marketing: they don't get the value of #customer interaction #kudos
digital  analog  cmo  marketing  advertising  social  business  media  community  customer  experience  exceptional  csrblogcomment  q4  2013  spend  budget  ceo  agency  tv  mobile  interaction  ROI  2cdo  2csra  CDO  foundation 
december 2013
The Five Superpowers of Marketing - Mark Bonchek , and Cara France - Harvard Business Review
Tongue-in-cheek post emphasizes #marketing management+5 examples of #omnichannel #socialmedia #BigData
marketing  pointofview  cmo  executive  leader  howto  reflection  omni  channel  example  social  business  media  big  data  management  digital 
december 2013
5 Answers Every CEO Should Want to Know | Chief Customer Officer 2.0
Good albeit 20th century thinking on measuring retention & growth: doesn't address #customer #experience or outcomes
customer  provider  brand  b2b  metrics  management  retention  measurement  sales  business  development  Q4  2013  service  2cdo  2csra  2sbs 
december 2013
Thinking for the Future - NYTimes.com
FASCINATING reflection on Knowledge Economy jobs that try to optimize human value proposition in light of more data-driven orgs #kudos
knowledge  economy  worker  employee  society  creative  class  computer  digital  CDO  reflection  human  machine  interaction  value  proposition  q4  2013  prediction 
december 2013
Vine, an easy guide
SUPERB how-to and examples of using Vine (twitter's 6-second video app) #fb
vine  howto  guide  video  twitter  crowdsourcing  reference  example  mobile  exceptional  Platform 
december 2013
▶ Hollywood & Vines: The first short film made entirely of Vines - YouTube
RARE delightful creativity: treat yourself to this 4 minutes of #vines mashed up into a bona fide film.. Wow #kudos #kudos #kudos #fb
exceptional  video  crowdsourcing  global  world  travel  love  film  vine  creativity  innovation  art  Platform 
december 2013
10 Reasons Why I Want You To Have My Personal Data - Forbes
[comment] #BigData POV espouses convenience of giving sites data; I introduced risk of reusing data for different ends #fb
privacy  big  data  csrblogcomment  consumer  convenience  airport  ecommerce  mcommerce  mobile  payment  hightech  innocation  terrorism  advertising  entertainment  pointofview  q4  2013  2csrollyson 
december 2013
(2) The Number One Mistake Everybody Makes on Twitter
A lot of slides to explain a basic truth of @handle posts; good examples
twitter  howto  follower  syntax  q4  2013  punctuation  example 
december 2013
5 Examples of How 3D Printing is Changing the World | Consumer Products industry
[comment] Interesting snippets & predictions on how 3D printing will change business: several consumer products examples
3d  printing  additive  manufacturing  consumer  product  cpg  fmcg  pointofview  csrblogcomment  q4  2013  apparel  prediction  supply  chain  space  pharma  medicine  healthcare  IBM  2cdo  2csra  2ghcj 
december 2013
TDWI Big Data Maturity Model and Assessment Tool -- TDWI -The Data Warehousing Institute
Online #BigData assessment tool maps enterprise adoption to "maturity model"
big  data  adoption  assessment  tool  model  q4  2013  CDO  digital 
december 2013
Augmented reality supermarkets in China « Retail Innovation
MUSTsee: Augmented reality grocery stores use open urban spaces for virtual stores where people shop, get groceries delivered #kudos #fb
augmented  reality  grocery  china  urban  open  space  virtual  store  retail  home  delivery  video  QR  code  mcommerce  ecommerce  transformation  CDO  digital  q4  2013  example  exceptional 
december 2013
Creativity is rejected: Teachers and bosses don’t value out-of-the-box thinking.
VALIDATES what we knew was true: why groups reject creativity (it could be disruptive) + great links to research Thx @jhagel #kudos
creativity  management  bias  organization  convention  disruption  innovation  exceptional  2csra  2cdo  adoption  education  reference  q4  2013 
december 2013
The Big 4 – Navy SEAL’s Technique to Conquering Fear and Panic | Read and Get Rich
Interesting neuroscience method for conquering fear in fight/flight situations - used by USA Navy Seals
emotion  body  brain  neuroscience  control  stress  danger  reference  usa  navy  seal  training  fear  warrior  cortex  anygdala  hippocampus  tool 
december 2013
You Won't Believe This Netflix Customer Service Rep Is Real
MUSTsee: Netflix customer and service rep conduct tech support chat completely with #StarTrek dialog! #kudos
netflix  customer  service  startrek  humor  fantasy  q4  2013  exceptional  tech  support 
december 2013
How Apple could save Windows 8 | Consumerization Of It - InfoWorld
Intriguing: Given Microsoft's struggle w hardware & software product strategy, Apple could save Windows 8 w iTunes #fb
apple  microsoft  speculation  analysis  exceptional  itunes  windows  metro  office  application  product  strategy  failure  PC  Mac  tablet  ipad  iphone  media  player 
december 2013
Ow.ly - image uploaded by @WishGardenHerbs
CUTE #infographic of google monster eating 17 types of "content" - use it to boost your SEO #kudos #fb
google  content  rank  infographic  humor  q4  2013  seo  exceptional  2csra 
december 2013
The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013 - By Max Starkov & Sara O’Brien
Good adoption stats but advice wrong: do not manage tablet phone & web as "separate channels" go omni-channel for best #customer #experience
hotel  hospitality  digital  CDO  transformation  disruption  pointofview  statistics  analysis  study  adoption  customer  multi  channel  2013  2012  comparison 
december 2013
2014 is the year of the internet of things—no, seriously, we mean it this time - Quartz
INTERESTING prognostications for smart devices, ubiquitous computing & the Internet of Things
IoT  ubiquitous  computing  2014  pointofview  example  Q4  2013  adoption  manufacturing  product  design  smart  device 
december 2013
Big Data & Big Profits: The One Infographic That Will Show You How to Find $200 Billion | LinkedIn
[commented]#CMO infographic tells a gripping story of the rare #marketing opportunity to improve ROI, featuring #McKinsey analysis #kudos
cmo  CDO  csrblogcomment  digital  big  data  transformation  pointofview  infographic  customer  journey  marketing  analytics  2013  q4  mckinsey  2cdo 
december 2013
Why do Companies with Great Customer Service Succeed? - Infographic
Some useful numbers re: #customer expectations of #service via email twitter facebook forum: incl. costs of bad #experience #fb
customer  service  usa  global  metrics  statistics  2013  analysis  social  media  marketing  sales  spend  brand  survey  facebook  twitter  forum  email  CDO  digital  2csra  2csrollyson  2sbs 
december 2013
The State of Social Business in 2013 | LinkedIn
Altimeter social business adoption reports incl slides & stats
social  business  media  adoption  report  q4  2013  2012  2011  2010  model  altimeter  statistics 
december 2013
How Facebook could kill the new wave of viral media
Potential disruption for "viral marketing" agencies: Facebook may de-emphasize "emotionally weaponized" posts designed for virality #fb
facebook  q4  2013  viral  agency  content  emotion  weapon  algorithm  user  like  exceptional  2csra  2cdo 
december 2013
Midsize Insider: Omnichannel Service: IT Holy Grail or Unholy Mess?
Superb: argues firms' omnichannel efforts put sales before customer experience #kudos
omni  channel  smb  Enterprise  Q4  2013  pointofview  customer  service  ecommerce  return  purchase  2csra  cdo  digital  foundation  2sbs 
december 2013
Everything You Know About Branding Is Wrong - Forbes
Good thinking but doesn't address customer experience or utility
brand  marketing  pointofview  Q4  2013  Enterprise  cmo 
december 2013
Gannett Dives Deeper Into Agency Business With 'G/O Digital' | Digital - Advertising Age
How Legacy publishing is developing 1-stop digital marketing agencies to engage local businesses
media  msm  newspaper  tv  advertising  agency  business  innovation  model  local  2013 
december 2013
In largest-ever U.S. city bankruptcy, cuts coming for Detroit creditors, retirees | Article | Top News | Reuters.com
Landmark bankruptcy decision epitomizes collapse of Industrial Economy of products, heralds Knowledge Economy of experience
detroit  michigan  bankruptcy  court  decision  legal  Q4  2013  milestone  industrial  economy  2blog  analysis  pension  healthcare  benefits  union  2cdo  2csrollyson  2csra 
december 2013
Look for the Windows 8 Grinch this holiday season | Microsoft windows - InfoWorld
FUNNY but sobering: post-PC world numbers, told factually w generous dollop of irony #fb
humor  pc  laptop  desktop  sales  market  Q4  2013  Statistics  analysis  windows  share  analyst  2csrollyson  2csra 
december 2013
The Power of a Daily Bout of Exercise - NYTimes.com
Inspiration for holiday feasting: New study shows workout benefits go WAY Beyond burning calories #fb
workout  health  study  chemistry  biology  Q4  2013  benefit  food  2csrollyson 
december 2013
Why Learning Through Social Networks Is The Future
Learning Is Social: emerging model of how #social #networks accelerate #learning #personal #network Thx @jhagel
higher  education  highschool  teacher  professor  student  learning  network  social  group  platform  pointofview  capability  model  transformation  q4  2013  PLN  Personal  2csrollyson  2cdo 
december 2013
Data Scientist: The Sexiest Job No One Has - InformationWeek
Short point of view on shortage of #bigData scientists, why it'll persist
big  data  science  professional  shortage  q4  2013  pointofview  STEM  USA 
december 2013
BBC News - How 'big data' is changing lives
INTRIGUING video gives examples of how #BigData is transforming #healthcare real estate power parenting
big  data  video  world  usa  india  uk  example  transformation  society  healthcare  medicine  slum  parent  birth  q4  2013  digital 
december 2013
Nuggets - YouTube
Great series of how-to vids for using Qikest to self-publish
self  publishing  howto  video  vendor  promotion  example  tool  founder 
december 2013
Amazon Uses ’60 Minutes’ To Unveil Automated Delivery Drones | Variety
Jeff Bezos unveils #Amazon's plan to use automated drones to deliver goods to #customers by 2018 #fb
amazon  q4  2013  news  delivery  ecommerce  disruption  drone  distribution  model  automation  2018  green  carbon  2csrollyson 
december 2013
What the World's Oldest People Have in Common (Infographic) | Entrepreneur.com
FUN Simple infographic shows data & traits of oldest people: lifestyles, traits, regions
age  infographic  q4  2013  mediterranean  usa  europe  history  lifespan  dna  japan  china  comparison  culture  family  exercise  2csrollyson 
december 2013
The Transformation Of PR Is All About Respect - Forbes
[comment] How PR & clients must transform: stop "talking down" to "the crowd": how digital social communities have changed the game
publicrelations  trust  transparency  csrblogcomment  operations  organization  control  legal  jpmorgan  example  transformation  q4  2013  crisis  twitter  corruption  information  asymmetry  media  community  digital  knowledge  economy  industrial  crowdsourcing  social  business  2cdo  2csra 
december 2013
Epic troll: JP Morgan's failed #AskJPM shows people are paying attention | ZDNet
JP Morgan finds that tweeps have persistent memories of—and questions about—its improprieties after it announced open #Twitter Q&A
social  media  Financialservices  q4  2013  troll  fiasco  fail  twitter  Q&A  jpmorgan  scandal  corruption 
december 2013
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