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csrollyson : 2gs   7

Belly – How to Grow a Network Effects Startup, Lessons from Belly Card - GrowthHackers
Long case study on Belly whose geosocial rewards system enables local retailers & services to build repeat business
casestudy  local  crm  geosocial  social  media  service  retail  franchise  gotomarket  rewards  gamification  loyalty  customer  experience  Facebook  sxsw  expansion  strategy  chicago  startup  smb  foundation  2gs 
may 2014 by csrollyson
The Creepy Side of Facebook's Graph Search
Two examples show how scammers, spammers & phishers use Facebook social graph search to target + precautions you can take
facebook  search  graph  howto  privacy  protection  example  big  data  scam  spam  social  geosocial  phishing  2gs 
may 2014 by csrollyson
Franks Blog Details - Field Marketing & Brand Experience
How-to post on fusing online #SocialMedia with offline activities using gamification
social  media  marketing  experiential  howto  event  content  geosocial  treasure  hunt  game  2gs 
march 2014 by csrollyson
An Experiential Social Media Scavenger Hunt
2011 example of automaker using social media and offline scavenger hunt in USA
automotive  2011  q1  buick  social  media  experiential  game  geosocial  online  offline  twitter  facebook  foursquare  gowalla  places  example  24s  2gs 
march 2014 by csrollyson
Yelp's revenue surges as it adds more customers | Article | Technology | Reuters.com
Yelp cashes in on #mobile wave's hunger for #hyperlocal reviews/info, cites strong user growth (2013 numbers)
yelp  local  mobile  q4  2013  user  growh  smartphone  tablet  advertising  review  geosocial  platform  empowerment  performance  acquisition  europe  finance  statistics  2csra  2cdo  hyperlocal  2gs 
february 2014 by csrollyson
Twitter Tests New “Nearby” Feature To Surface Local Tweets From Those Around You | TechCrunch
#Twitter "Nearby" feature in test: lets users see tweets of people nearby: treading lightly w privacy?
twitter  geosocial  feature  test  q4  2013  mobile  nearby  privacy  2gs 
december 2013 by csrollyson

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