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How 100-Year-Old Radio Flyer Is Making $100 Million Again |
Short #turnaround story features importance of #design, #culture change and mission
turnaround  cpg  children  parent  family  employee  engagement  HR  onboard  design  research  culture  chicago 
april 2016 by csrollyson
The Push for Push — Medium
Interim solution, better when AZ releases API; obvsly things will reorder themselves #apple #watch
button  order  amazon  feature  cpg  fmcg  replenishment  software  2snr 
april 2015 by csrollyson
How Big Data Brings Marketing and Finance Together - Wes Nichols - Harvard Business Review
Four examples of #marketing collaborating w #finance, using #BigData & #analytics, to break silos, change rules, boost performance
marketing  cmo  cfo  transformation  relationship  collaboration  big  data  analytics  cdo  digital  foundation  q3  2014  example  Financialservices  hightech  CPG  Insurance 
august 2014 by csrollyson
Stand Out on Social Media: Building a Brand Personality
Funny example of 2 CPG brands sparring (and they're not competitors) tries to make the point that brands need "personality" But personality is a byproduct of being, not something "created" to achieve an effect. "Being" in experiential #SocialMedia usually means serving people, caring for people, mostly in defined situations
social  media  brand  personality  example  cpg  food  2blog 
july 2014 by csrollyson
How Social Media Is Improving Manufacturing Collaboration | Automation World
#SocialBusiness adoption in #manufacturing from enterprise software perspective: examples & nice detail
q4  2011  manufacturing  adoption  example  food  engineering  global  enterprise  2.0  vendor  cisco  ibm  social  media  business  oil  human  capital  software  feature  email  tagging  collaboration  productivity  ford  cocacola  cpg  2sbs 
july 2014 by csrollyson
Digital Strategy Test: Can You Gain Competitive Advantage? - InformationWeek
CDOs: CEO intervws on #Digital transformation 2edge sword: creates great value yet thin competitive advantage
CEO  digital  strategy  CDO  transformation  I.T.  example  insurance  banking  asia  Financialservices  manufacturing  travel  foundation  cpg  consumer  apparel  customer  experience 
march 2014 by csrollyson
How Amazon Forced CVS to Stop Selling Cigarettes | Wired Business |
MUSTread: Short analysis of CVS decision to stop selling tobacco: emphasizing its health care value proposition to compete v. Amazon #kudos
retail  store  pharmacy  cpg  tobacco  q1  2014  CVS  Amazon  competition  value  proposition  health  Analysis  CDO  2cdo  digital  ecommerce  mobile  shopping  usecase  2csra  2snr 
february 2014 by csrollyson
5 Examples of How 3D Printing is Changing the World | Consumer Products industry
[comment] Interesting snippets & predictions on how 3D printing will change business: several consumer products examples
3d  printing  additive  manufacturing  consumer  product  cpg  fmcg  pointofview  csrblogcomment  q4  2013  apparel  prediction  supply  chain  space  pharma  medicine  healthcare  IBM  2cdo  2csra  2ghcj 
december 2013 by csrollyson
Starbucks VIA |
Q4 2012 review of Starbucks' global ambitions; review of business segments
starbucks  business  strategy  global  americas  europe  africa  asia  china  korea  japan  cpg  retail  digital  Q4  2012  analysis  statistics 
november 2013 by csrollyson's November 2013 Trend Briefing covering the consumer trend "GUILT-FREE CONSUMPTION"
Consumer brand trend report: "Make your brand 'guilt-free' by transforming processes to avoid these top consumer guilt sources" #fb
analysis  conflict  consumer  customer  experience  guilt  nutrition  fitness  food  apparel  CPG  FMCG  green  environment  brand  clean  slate  plant  child  labor  global  awareness  social  2cdo  2csra  2ghcj 
october 2013 by csrollyson
The profit margin squeeze Structural strategies for consumer product companies
Discusses market bifurcation in consumer incomes (extremes in high/low) and retailers into (discount/premium)
retail  ecommerce  brand  product  usa  profit  margin  market  bifurcate  2012  economy  commodity  oil  analysis  strategy  CPG  FMCG  howto  deloitte 
may 2013 by csrollyson
Why Shampoos Are a Waste of Money | How Life Works
The first half of the post is right on but conclusion misses the true revolution: no product at all!
hair  shampoo  beauty  product  debunk  sales  primal  paleo  cpg 
april 2013 by csrollyson's April 2013 Trend Briefing covering the consumer trend "CLEAN SLATE BRANDS"
Report: traditional brands' growing disadvantage: they stand for low #trust while new social brands are "born clean" #fb
brand  disruption  2013  q2  report  example  green  social  business  environment  policy  geny  genz  trust  open  innovation  Financialservices  hightech  cpg  automotive  2blog  2csrollyson  car 
april 2013 by csrollyson
Nike Takes Digital Data and Social Media Marketing Seriously - Intelligent Head Quarters
Analysis of Nike's shift away from legacy marketing & adverts to social media, direct marketing & paid (internet) search
nike  social  media  adoption  advertising  marketing  big  data  mobile  device  transformation  q2  2013  brand  cpg 
april 2013 by csrollyson
Coca-Cola reports no impact from social media ‘buzz’: surprise? | SmartPlanet
Coke reports its social media efforts have been flat; yes, b/c "social" is not about "buzz," but relating and serving #fb
social  media  fail  example  business  2013  cpg  consumer  food  beverage  comparison  2csrollyson 
march 2013 by csrollyson
Planned Obsolescence - Products Designed to Fail - The Daily Green
9 common consumer products designed to fail + hacks to waste less & reduce unnecessary buying #fb
product  consumer  cpg  green  howto  environment  frugality  2csrollyson 
march 2013 by csrollyson
Social Media Are You Part of This Conversation - Media Technology Summit - A.T. Kearney
Video takes "online social customer" viewpoint, shows how alienated most CPG brands are from customers #kudos #fb
video  pointofview  cpg  marketing  listening  relationship  product  usecase  brand  exceptional  atkearney  social  business  foundation  cdo  digital 
february 2013 by csrollyson
The Challenge Driven Enterprise [P&G Connect + Develop case study]
Superb article on organization of work in "challenges"; includes P&G as a key example
innovation  open  network  social  transformation  cpg  research  development  alliance  global  competition 
january 2013 by csrollyson
Schumpeter: The best since sliced bread | The Economist
Global acquisitions by BRIC multinationals show emergence of multipolar economy
bric  africa  brazil  china  india  acquisition  multinational  innovation  CPG  globalization  2ghcj 
january 2013 by csrollyson
Hostess liquidation too sweet for managers, U.S. says | Article | Top News |
Post doesn't mention possibility of revamping products; people may be wising up to unhealthy foods due to the #SocialChannel #fb
cpg  food  brand  bankruptcy  q4  2012  executive  labor  court  legal  bonus  compensation  2csra  2csrollyson 
november 2012 by csrollyson
The social economy: Unlocking value and productivity through social technologies | McKinsey Global Institute
Do you doubt that social business is real? 130-page McKinsey report says yes. Note most economic value in collaboration, not marketing.
social  business  report  research  q3  2012  transformation  mckinsey  vision  model  economy  cpg  Financialservices  manufacturing  professional  services  adoption  analysis  foundation  strategy  reference  cdo  digital 
july 2012 by csrollyson
Family cars: Not sexy, but selling - Fortune Features
Family sedan growing as a segment of auto sales; fuel efficiency cited
Automotive  manufacturer  adoption  family  q3  2012  cpg  oem  fuel  green  environment 
july 2012 by csrollyson
Navigating the Product Mindset
Study analyzes customer and manufacturer attitudes toward green, safety, cost & innovation
manufacturing  cpg  global  consumer  producer  analysis  study  research  india  germany  usa  china  innovation  green  environment  safety 
july 2012 by csrollyson's November 2010 Trend Briefing covering EXCEPTIONALL
MUST READ: As I predicted in 2006, by 2020 half or more top global brands will be Asian #li
2ghcj  innovation  bric  india  china  brazil  brasil  russia  africa  Emerging_markets  cpg  consumer  exceptional  research  analysis  report 
november 2010 by csrollyson
The Way We Were–Hell, ARE!–in Old Blue Earth County « Old Uncle Crow
HYSTERICAL and effective: the best slogan I've EVER seen - by WI lady ~1930 #fb
13hob  Train  jx  88srsp  Culture  Exceptional  Farm  Cow  CPG  Food  humor 
july 2010 by csrollyson
GOOD Instructions: Things You Didn
Worried abt oil over reliance? Cut yr demand w this list Thx @zen_habits #fb
oil  plastic  list  product  cpg  consumer  howto  green  environment  footprint  2csrollyson 
june 2010 by csrollyson
Snacking is Damaging Health; Mrs. Obama is Off Target
Commenting on Mrs. Obama's impact (not) on obesity; the role of packaged food on obesity
usa  government  policy  nutrition  food  school  children  michelle  obama  cpg  frankenfood  obesity 
march 2010 by csrollyson
What's Wrong at Best Buy? | WebProNews
Some of the links dead but good analysis and base for more research
Intranet  Pricing  Scandal  exposé  CPG  Retail  e-commerce  analysis 
september 2009 by csrollyson
Is Starbucks in an Existential Wilderness?
Gr8 case study altho slow start.. excellent questioning of strategy, positioning
customer  experience  Casestudy  cpg  Coffee  fastfood  strategy  ValueProp  exceptional 
september 2009 by csrollyson
Playboy denies report of $300M price tag | Crain's Chicago Business
Another brand being sold for nothing.. little value and connection with customers
Industrial  Economy  CPG  retail  wholesale  publishing  Brand 
may 2009 by csrollyson
Hartmarx OKs $85.5M sale to joint bidders | Crain's Chicago Business
Another brand being sold for nothing.. no value and connection with customers
Industrial  Economy  CPG  retail  wholesale  apparel  bankruptcy  Brand 
may 2009 by csrollyson
Forrester Research
Case studies of B2C supply chain; mentioning social networks
CPG  Social  Network  Supply  Chain  Reports  1ma9 
april 2009 by csrollyson
India Shopping
Great article about Indian firms buying foreign brands
India  CPG  Merger  Cross-border  Asia  Supply  Chain 
december 2007 by csrollyson
Interview with Samir Modi, Indian Entrepreneur
Mr Samir Modi: MD, ColorBar Cosmetics, Executive Director, Godfrey Philips India, Vice-Chairman, Modicare, a Director Modi Apollo Int'l Group & Modi Entertainment, Vice-Chairman of Modicare Foundation (HIV-AIDS)
India  entrepreneur  Innovation  Economy  CPG  Emerging_markets  Consumer  Retail 
december 2007 by csrollyson
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