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csrollyson : roi   48

5 steps to building a seamless customer experience
Excellent advice for how to use #customer #journey #maps to create value in organizations. Subtleties like common language, mission, more... #kudos #CX #experience
customer  experience  journey  map  howto  management  value  ROI  strategy  organization  change  collaboration  buyin  bullsi  csr19  framework  language  mission  employee  empowerment 
april 2019 by csrollyson
Who’s the Right Customer to Map? Your Third Journey Mapping Question - Heart of the Customer
Pithy post on making choices to focus #journey #mapping initiatives. I shared my experience with #agile #digital #ethnography and asked author's experience with 2ndary research
customer  Experience  journey  map  focus  howto  csrblogcomment  value  proposition  ROI  cost  project  research  choice  csr19 
april 2019 by csrollyson
The Full Costs and Income of a £1million Indie Film - American Film Market
Superb: dissecting the costs and revenue of a real #indie feature #film #investor #kudos @stephenfollows
finance  investment  ROI  example  casestudy  UK  independent  film  19eyz  bullsi  investor  cost  income  germany  greece  usa  VOD  theater  Business 
april 2019 by csrollyson
The Economics of Film Festivals - SmartAsset
Helpful background to a major part of the "film economy": Summarizes #film #festivals' value propositions for #filmmakers, #investors, directors, distributors
film  festival  economics  business  distribution  history  ROI  filmmaker  investor  value  proposition  town  local  economy  directory  19eyz  reference 
march 2019 by csrollyson
Film Investors
Useful #indie #film scenario in which producer presents proposal to audience of #investors in Q&A format
producer  investor  indie  film  howto  example  scenario  finance  ROI  distribution  profit  investment  return  bullsi  19eyz  psychology  empathy  Business 
march 2019 by csrollyson
The 13 Tough Questions Film Investors Ask - Raindance
Helpful list of #indie #film #investor concerns and how #filmmakers can answer them #social #media
indie  film  investor  pointofview  question  19eyz  list  insight  commercial  roi  psychology  empathy  tactic  distribution  perk  trust  social  media  product  placement  Business 
march 2019 by csrollyson
The Customer Engagement Model | Nello Franco
Excellent #customer #experience|#success engagement model details phases + interactions
customer  engagement  experience  success  model  howto  enterprise  software  Q1  2015  ROI  journey  cco  strategy  reference  cmo 
january 2016 by csrollyson
Why It’s So Difficult To Fund Customer Experience Change
Brief poignant insight about why executives are loath to fund #customer #experience
customer  Experience  organization  executive  ROI  sochap  reference  behavior  fear  economics  leadership  culture 
december 2015 by csrollyson
How much should you invest in marketing?
ROI marketing, customer acquisition & lifetime value
customer  acquisition  marketing  lifetime  value  ROI  profit 
july 2015 by csrollyson
Proven Tips to Build Blog Followers, Starting with Your Own Employees
Some practical tips on building blog presence by leveraging employees and business partners #kudos
blog  q3  2014  howto  engagement  marketing  ROI  employee  collaboration  partner 
september 2014 by csrollyson
How solving for identity can fix mobile measurement - Mobile Marketer - Columns
Reflecting on the lack of ROI in #mobile #advertising, suggests how #BigData can help
mobile  marketing  big  data  q3  2014  fraud  ROI  Statistics  advertising 
august 2014 by csrollyson
Infographic: CMOs Are Preparing for Digital to Grow to 75% of Marketing Budgets | Adweek
INTERESTING infographic shows effectiveness of #digital & analog #marketing channels; CMOs no permission to lead #transformation
CMO  ceo  cto  cio  digital  cdo  transformation  channel  marketing  roi  study  infographic  q3  2014 
august 2014 by csrollyson
Healthcare Social Media is a Waste of Time for Most Doctors
Debunk misses the point of social media for physicians: to develop trusted relationships while allowing everybody to see you care
debunk  adoption  medicine  patient  discussion  ROI  physician  social  media  tq14  14nm 
june 2014 by csrollyson
4 reasons why CEOs still don't invest in digital marketing, Advertising
[comment] BRILLIANT must-read on why CMOs underspend in #digital #marketing: they don't get the value of #customer interaction #kudos
digital  analog  cmo  marketing  advertising  social  business  media  community  customer  experience  exceptional  csrblogcomment  q4  2013  spend  budget  ceo  agency  tv  mobile  interaction  ROI  2cdo  2csra  CDO  foundation 
december 2013 by csrollyson
The Myth Of Social ROI - Business Insider
Another indication that firms are owning up to exaggerated social media ROI metrics
social  media  backlash  metrics  q4  2013  sales  ROI  value  proposition  finance  brand  customer  relationship  strategy 
october 2013 by csrollyson
Gartner: Social Business Software Efforts Largely Unsuccessful, for Now - CIO.com
Gartner finds enterprise #SocialBusiness efforts disappoint bc leaders manage them like I.T. Yup, #SOCIALbusiness #fb
social  business  research  gartner  results  ROI  Analysis  report  q2  2013  adoption  Enterprise  2blog  2csrollyson 
april 2013 by csrollyson
Indium Corp. solders together a perfect blog strategy | Tippingpoint Labs
Indium a couple years on: ROI stat: same number of trade show leads at 25% of the cost: "relationship" pre-sells, no booth babes
casestudy  manufacturing  engineer  2sbs  valueprop  blog  relationship  b2b  ROI 
april 2012 by csrollyson
6 Best Practices for Calculating Return on Social Media | Business 2 Community
Some useful thinking but mistitled: should be "How to think about ROI" b/c it's short on specifics
social  media  network  ROI  pointofview  business 
august 2011 by csrollyson
The Real Cost of Social Media (Infographic)
The marketing approach to social media; still comes up quite short for most brands; little causality or specificity
social  media  advertising  marketing  roi  infographic  q2  2011  facebook  twitter  campaign  manager  cost  statistics 
may 2011 by csrollyson
These Three Marketers Hate LinkedIn Ads
Read this along w discussion for context; helpful 2underst LinkedIn as a platform Thx @stefanw
linkedin  2li  advertising  pointofview  discussion  ROI  Google  clickthru 
january 2011 by csrollyson
How To Calculate The Cost Per Fan On Facebook Ad Campaigns
Useful guide: using Facebook tools to measure value, conversion, others
facebook  guide  2fb  metrics  roi  measurement  tool  advertising 
september 2010 by csrollyson
Facebook Fans Valued at $3.60 Each [STATS]
INTERESTING: Simple math ascribes value of Facebook fans: check out the reasoning!
2fb  facebook  roi  marketing  monetize  business  value 
april 2010 by csrollyson

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