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What are companies looking for in a UX Writer? — bjoran identity
Useful: How employers describe #UX writers through their descriptions and wants in job announcements (2017). Read this to understand the role at different firms #uxwriting
ux  writing  2017  job  description  hightech  content  strategy  design  development  application  website 
5 weeks ago by csrollyson
An Independent Technical Writer or a Content Specialist—a Product Owner – Vinish Garg | UX, Content Strategy, Narrative Strategy
Superb examples of small team #product #development involving #UXwriting #technical #writing #content #strategy roles and their functions within teams #ux #design
UX  writing  project  review  bullsi  csr19  technical  comparison  content  strategy  business  analysis  2016  Q2  product  owner  management  software  engineer  team  collaboration  scope  user  advocacy 
5 weeks ago by csrollyson
What is UX writing? Definitions and Examples
Pleasing and useful take on #UX #writing from a content strategist and designer viewpoint + useful concrete examples of #UXwriting
ux  writing  definition  example  copy  bullsi  usecase  content  strategy  designer  wireframe  csr19  adoption  marketing  product 
5 weeks ago by csrollyson
What’s UX writing? I mean, really! - UX Collective
Deeper dive into #UX #writing, what it is, how it's developing (interview w pioneer Torrey Podmajersky) #customer #user #experience
ux  writing  content  strategy  definition  user  experience  customer  interview  profession  function  career  history  design  adoption  csr19  bullsi  reference  metrics  value  proposition  howto  portfolio  ai  artificial  intelligence 
5 weeks ago by csrollyson
What’s the difference between UX writing and content strategy? – andrea drugay
Superb comparison of #UX #writing and #content #strategy within the context of digital products + link library #kudos
content  strategy  ux  writing  comparison  2018  q2  product  management  design  team  definition  reference  bullsi  user  customer  experience  csr19  marketing  function  goal 
5 weeks ago by csrollyson
UX writing versus microcopy - UX Collective
Tries to delineate differences in terms and roles on #product user experience teams: UX writing, #content strategy, microcopy... within the context of #UX #design #technical #writing
ux  user  experience  writing  content  strategy  product  microcopy  definition  pointofview  research  role  team  design  journey  csr19 
9 weeks ago by csrollyson
Top 5 Most Important Customer Experience Trends for 2019 | UX Booth
Executive summary of #customer #experience practitioner survey reveals what top CX performers do differently + 4-stage #CX maturity model
customer  experience  survey  practitioner  q1  2019  executive  summary  statistics  maturity  model  technology  communication  empathy  employee  chat  virtual  reality  comparison  voice  VOC  strategy  team  csr19  bullsi 
june 2019 by csrollyson
How to develop exceptional digital experiences at velocity
I love this => Emphasizes impact of front and back stage on #customer #experience + How to build your #service #design #consulting practice by scoping projects in front stage before tackling back stage complexity + great #airline example #CX
service  design  consulting  front  back  stage  blueprint  journey  customer  experience  map  digital  application  coordination  theater  example  disney  airline  strategy  complexity  howto  privacy  tablet  flight  attendant  csr19 
june 2019 by csrollyson
Customers Can Be a Business “Moat” | LinkedIn
[commented] Asserts that "proactively looking out for customers' interests" can create loyal customers who stay because they *want* to do business with you #cx #customer #experience #trust
customer  experience  business  strategy  competitive  advantage  csrblogcomment  example  comparison  innovation  offense  defense  core  competency 
june 2019 by csrollyson
4 Ways an Experience Strategy Can Help You Right Now
4 useful use cases for #Experience #strategy include #digital #transformation, #wealth #management #FSI #Design #CX
digital  customer  user  experience  strategy  usecase  example  value  proposition  bank  mobile  website  application  dashboard  omni  channel  fsi  design  transformation  sense  respond  management  csr19 
may 2019 by csrollyson
Championing the Customer Experience | Brandwatch
Argues that customer experience is marketing, takes a brand/enterprise view of #customer #experience culture using @deloitte's maturity model @vizia
marketing  customer  experience  pointofview  platform  enterprise  data  integration  IT  strategy  CCO  executive  model  deloitte  maturity  csr19  business  intelligence  analytics  social  media  journey  map  adoption  touchpoint 
may 2019 by csrollyson
5 steps to building a seamless customer experience
Excellent advice for how to use #customer #journey #maps to create value in organizations. Subtleties like common language, mission, more... #kudos #CX #experience
customer  experience  journey  map  howto  management  value  ROI  strategy  organization  change  collaboration  buyin  bullsi  csr19  framework  language  mission  employee  empowerment 
april 2019 by csrollyson
Distribution Transparency: Four Filmmakers Reveal Their Numbers, Part Two | Filmmaker Magazine
2 superb #case #studies of #DIY #distribution for cause #films + #piracy as channel & growing audience w #socialmedia #independent #producer ^cr
filmmaker  DIY  distribution  cause  film  documentary  casestudy  theater  marketing  email  social  media  strategy  finance  audience  piracy  education  sales  exceptional  bullsi  revenue  VOD  TV  rights  19eyz  bullsi2 
april 2019 by csrollyson
Attention, Filmmakers: Your Website Sucks! | IndieWire
Focused on #indie #film websites but hooks into overall marketing & #distribution strategy #kudos
independent  film  marketing  distribution  audience  plan  strategy  website  email  list  gotcha  pitfall  design  reference  exceptional  howto  guide  social  media  goal  personality  user  experience  global  rights  management  19eyz  Business 
april 2019 by csrollyson
Film Distribution Strategies: Changes in Movie Windowing
Concise discussion of evolving #film #windowing models: Examples, channel conflict, stats #distribution #producer #investor #filmmaker Thx @researchglenn
film  window  model  disruption  theater  AVOD  TVOD  SVOD  OTT  amazon  netflix  hulu  channel  conflict  home  daydate  release  example  producer  filmmaker  strategy  screen  device  Statistics  value  proposition 
march 2019 by csrollyson
Launching a Theater-On-Demand distribution campaign | TFC Blog
Post-mortem of "Theater on Demand" #crowdsourcing #distribution for cause-focused documentary #film: Nice detail, numbers and results
independent  film  distribution  casestudy  documentary  theater  screening  marketing  model  results  19eyz  bullsi  network  cause  disability  producer  promotion  crowdsourcing  community  strategy  Business 
march 2019 by csrollyson
Columbus Case Study | Sundance Institute
Very useful #independent #film release and distribution strategy and results - excellent detail #casestudy #filmmaker #investor #finance
film  distribution  windowing  strategy  casestudy  independent  festival  feature  theater  rights  investment  return  revenue  channel  audience  budget  promotion  SVOD  TVOD  marketing  cost  sundance  bullsi 
march 2019 by csrollyson
Who will finance your film and why? Proven strategies to get your film funded and produced. | Chris Jones Filmmaker Blog
How to think about and talk with various #film #investors successfully: investor types, psychology & why each invests + tactics for #filmmakers
investor  filmmaker  producer  finance  investment  model  interaction  exceptional  bullsi  19eyz  friend  family  angel  crowdfunding  cast  crew  value  proposition  risk  humility  tax  strategy  Business 
march 2019 by csrollyson
Lessons Learned from the 15 Story Beats of My CENTS Kickstarter
SUPERB: In-depth analysis of #kickstarter campaign to finance #indie #film - and the roles of social media and email networks #investor #kudos ^cr
bullsi  investor  kickstarter  howto  lessons  learned  bullsi2  crowdfunding  email  social  media  story  journey  19eyz  finance  example  tactics  strategy  plan  twitter  facebook  hack  Business 
march 2019 by csrollyson
Our Focus Areas | Rightpoint
Rightpoint has morphed into a CX and design agency
customer  experience  design  agency  chicago  usa  csr19  strategy  insight  Research  consulting  firm 
march 2019 by csrollyson
Opinion | Germany’s Secret Labor Experiment - The New York Times
#Germany's bold strategy to integrate #refugees into its shrinking labor force thru #language & job #training + Navigating fear-driven public opinion
germany  job  labor  economy  program  government  strategy  integration  language  training  church  network  private  school  entrepreneur  bullsi 
march 2019 by csrollyson
The Age of Stupid - Wikipedia
Intensely cause-focused #documentary #case #study reveals innovation in #investment and #distribution #climate #change #crowdfunding
Indie  film  example  casestudy  climate  change  uk  distribution  investor  investment  model  crowdfunding  story  2009  awareness  strategy  innovation  global  release  19eyz  bullsi  director  producer  Business 
march 2019 by csrollyson
Using Social Listening for Integrated Insights - ClickZ
Kudos: 4-step customer/user #research process precedes qualitative interviews/focus groups with rigorous #social listening #CX #ethnographic
social  media  research  2015  asia  marketing  advertising  strategy  survey  focus  group  howto  analysis  bullsi  reference  csr19  csrblogcomment 
march 2019 by csrollyson
The Parkland students led America beyond thoughts and prayers—and they
Some of the strategy & tactics of the #parkland5, how they’re preparing to scale the movement #gun #control
parkland  florida  neveragain  gun  ak47  violence  shooting  movement  strategy  tactics  policy  advertising  socialmedia  influence  highschool  student  alumni 
june 2018 by csrollyson
MUSTread pre-college #students & #parents: How to approach the #college process & make it work for you ^cr
MUSTread pre-college #students & #parents: How to approach the #college process & make it work for you (esp. Thomas B. Walsh answer)
16ccc  visit  bullsi  twt  college  exceptional  forum  strategy  career  parent  student  2017  q3  reference  plan 
august 2017 by csrollyson
My college list? : ApplyingToCollege
Redditors advise prospect student on making a college list
college  list  plan  16ccc  bullsi  howto  advice  finance  parent  family  example  strategy  extracurricular  forum  reddit 
july 2017 by csrollyson
Amazon Echo vs. Google Home vs. Microsoft Cortana vs. Apple Siri - Business Insider
Comparison of 4 players in #digital #concierge market #Apple #Google #Amazon #Microsoft smart home car
digital  concierge  microsoft  google  amazon  apple  comparison  q1  2017  speculation  automotive  smart  home  strategy 
march 2017 by csrollyson
Your Brand Needs a Customer Experience Transformation Before A Digital Transformation - Augie Ray
Even further, firms need to get #employee #experience right before winning in #cx and #digital #transformation
customer  digital  experience  strategy  social  business  sochap  transformation  pointofview  q4  2016  example  amazon 
january 2017 by csrollyson
Here’s How Facebook Actually Won Trump the Presidency | WIRED
Interesting if obvious: Claims that #facebook & #twitter were key in #trump win over #clinton
facebook  usa  president  election  campaign  social  media  advertising  strategy  comparison  clinton  platform  testing 
november 2016 by csrollyson
Inside SoFi's Exclusive Club For "Great" People | Fast Company | Business + Innovation
This is so obvious: A #Social #finance business model addresses #dating #startup #career
fsi  bank  social  strategy  2016  q3  dating  business  startup  career  job  finance  2snr 
october 2016 by csrollyson
How telecom companies can win in the digital revolution | McKinsey & Company
McKinsey prescription for #telecom #transformation: Start w #customer & work back #cx
cdo  2016  q4  telecom  mckinsey  vision  strategy  transformation  customer  experience  IT  financial  services 
october 2016 by csrollyson
Uber is fucked. — Medium
POV: How #autonomous #car will asphyxiate #carsharing #connected
connected  car  autonomous  pointofview  q3  2016  uber  lyft  oem  automotive  business  strategy  mobility  core  competency  2csra  2csrollyson  2sbs  2snr 
july 2016 by csrollyson
With Yahoo Bid, Verizon Gobbles Up the Past To Avoid an Obsolete Future | WIRED
Telecoms still fight the dumb pipe threat: #Verizon buys #Yahoo #acquisition #M&A
verizon  yahoo  acquisition  deal  Q3  2016  telecom  content  AOL  strategy  internet  2cdo  2csra  2snr  2sbs 
july 2016 by csrollyson
How Does Customer Development Model Work?
Summary of the vaunted #customer #development #model | #Ethnographic research is a useful #hack
lean  startup  customer  development  model  reference  experience  product  strategy  research  2csra  2cdo  2csrollyson  2snr  2sbs  Ethnography 
june 2016 by csrollyson
Google Is Now Alphabet, And That Spells Big Things For Healthcare - Forbes
POV on why Google-now-Alphabet will be big in #healthcare - It can use its #analytics to disrupt
google  alphabet  healthcare  pointofview  q2  2016  disruption  biotech  life  science  personalized  medicine  venture  strategy  big  data  analytics  2sbs  2cdo  2snr 
april 2016 by csrollyson
Product management - Wikipedia, the free encyclopedia
Start point for understanding the immense and growing discipline of #product #management
product  management  reference  design  life  cycle  organization  marketing  development  inbound  outbound  strategy 
april 2016 by csrollyson
UXmatters :: UX Strategy
Superb curated list of readings on #UX #strategy: how it's different & similar to other #design disciplines
reference  user  experience  strategy  customer  design  list  directory  exceptional 
march 2016 by csrollyson
UX Strategy - O'Reilly Media
Great reference for the emerging discipline of #US #strategy - how it's different
user  experience  strategy  book  reference  howto  definition  adoption  guide  design 
march 2016 by csrollyson
Could water be the next economic development disrupter?
#Water #infrastruction impact on economic development—right now: What's your strategy?
water  economy  development  pointofview  strategy  industry  employer  q1  2016  city  government  treatment  plant  infrastructure  2ghcj  2csra  2cdo 
march 2016 by csrollyson
PEMCO: Establishing an engaging customer experience | Insights | West Monroe Partners
#Insurance case study: business strategy approach to #customer #experience strategy: extending call center
customer  experience  casestudy  insurance  strategy  market  analysis  sochap  call  center 
february 2016 by csrollyson
Marissa Mayer Decides Yahoo's Turnaround Needs a Turnaround | Digital - AdAge
Good analysis of #Yahoo the deflating dirigible - for anyone who's still aboard, pull the cord
yahoo  mature  business  ecommerce  internet  web  mobile  advertising  acquisition  strategy  turnaround  Statistics  q1  2016  marketing  digital  cdo  cco  2csra 
february 2016 by csrollyson
Startup Tools | Steve Blank
Amazing trove of references/guides for all aspects of launching a startup
reference  startup  hightech  directory  business  strategy  model  advice  guide  howto  siliconvalley  china  life  science  2csra 
february 2016 by csrollyson
What Four Recent $1 Billion+ Chicago Startup Exits Taught Me About Hyper-Growth — Medium
[commented] Useful observations on startup growth patterns + report/stats on hypergrowth w 3 #chicago examples #cx
pointofview  analysis  startup  software  chicago  2016  Q1  csrblogcomment  strategy  growth  hightech  restaurant  example  ecommerce  payment  platform 
february 2016 by csrollyson
Digital Health: A way for pharma companies to be more relevant in healthcare
Vision for how pharma can use post-ACA outcomes-based #healthcare to boost influence in value chain #healthcare
pharma  obamacare  value  chain  strategy  vision  digital  transformation  control  population  management  1cv6s  pwc  2013 
january 2016 by csrollyson
Capturing value from future transportation technologies | Deloitte University Press
MUSTread: Analyzes scenarios for converging mobility: vehicle, device, IoT; O/S business models, opportunities built on #trust Thx @jhagel
mobile  IoT  strategy  vision  2016  Q1  automotive  smartphone  Operating_systems  sharing  fleet  Autonomous  vehicle  agent  big  data  cdo  2cdo  transport  uber  apple  google  analysis  hightech  2ghcj  thoughtleadership  trust  business  model  value  proposition 
january 2016 by csrollyson
Android is ousting Windows from its last mobile bastion | InfoWorld
SUPERB: How Microsoft walked away from embedded #supplychain devices; parallel to #Windows #Mobile? #retail
mobile  embedded  software  device  history  analysis  Q1  2016  windows  android  Operating_systems  open  source  google  microsoft  Tizen  supply  chain  inventory  b2b  retail  example  strategy  product  2csra  2ghcj 
january 2016 by csrollyson
The Customer Engagement Model | Nello Franco
Excellent #customer #experience|#success engagement model details phases + interactions
customer  engagement  experience  success  model  howto  enterprise  software  Q1  2015  ROI  journey  cco  strategy  reference  cmo 
january 2016 by csrollyson
Nello Franco | Customer Success Frameworks and Perspectives Based on Real-World Experience
Useful insights + model of 7 layers of #customer #success. Software focus but can be adapted to others
customer  success  enterprise  software  business  model  strategy  Q2  2015  sochap  reference  cco 
january 2016 by csrollyson
The Customer Experience Excellence Centre - KPMG Nunwood
Reference site includes reports, webcasts & change model - features rankings & analysis [free registration]
reference  sochap  customer  experience  transformation  kpmg  report  research  analysis  model  strategy  cco 
december 2015 by csrollyson
KPMG Nunwood | Customer Experience Management
Management consultancy for customer experience evolution & transformation
customer  experience  management  consulting  firm  uk  global  transformation  strategy 
december 2015 by csrollyson
Employee Engagement in Superior Customer Experience
Excellent overview of strategy & execution of #customer #experience evolution; shares key steps & #CX gotchas
employee  engagement  customer  Experience  thought  leadership  2010  howto  guide  sochap  strategy  service  design  execution  implementation  reference  organization 
december 2015 by csrollyson
How to Build A Customer Driven Growth Engine
Debriefing Jeanne Bliss on critical success factors for #CCO success #cx
cco  customer  experience  executive  interview  howto  social  media  culture  strategy  leadership  organization 
october 2015 by csrollyson
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