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5 Strategies for Building on Journey Mapping Success
How to create serious value from #journey #mapping: Specific ways to act on maps to move the ball + suggests pitfalls that oft befall teams #CX #digital #transformation #customer #research
journey  map  implementation  action  howto  usecase  example  tactics  storyboard  concept  drawing  visualization  prototype  design  pitfall  touchpoint  priority  hypothesis  future  white  space  vision  innovation  transformation  roadmap  orchestration  team  organization  customer  experience  research  agile  csr19  bullsi 
may 2019 by csrollyson
Lessons Learned from the 15 Story Beats of My CENTS Kickstarter
SUPERB: In-depth analysis of #kickstarter campaign to finance #indie #film - and the roles of social media and email networks #investor #kudos ^cr
bullsi  investor  kickstarter  howto  lessons  learned  bullsi2  crowdfunding  email  social  media  story  journey  19eyz  finance  example  tactics  strategy  plan  twitter  facebook  hack  Business 
march 2019 by csrollyson
The Parkland students led America beyond thoughts and prayers—and they
Some of the strategy & tactics of the #parkland5, how they’re preparing to scale the movement #gun #control
parkland  florida  neveragain  gun  ak47  violence  shooting  movement  strategy  tactics  policy  advertising  socialmedia  influence  highschool  student  alumni 
june 2018 by csrollyson
How to allocate marketing budget in eCommerce business • Inchoo
Holistic discussion of profit based on acquisition, churn and budget allocation
customer  client  acquisition  ecommerce  tactics  analysis  q2  2015  churn  lifetime  value  budget  marketing  allocation 
july 2015 by csrollyson
2016 IASB Rules Changes & Lease Accounting
CFO discussion about evolving accounting regulations and how they affect OP's books, leases and firm. Overall superb example of high-quality service to forum members in esoteric subjects; note how members know each other and refer to each other in their contributions; @molliemossman gives a comprehensive response that has a tinge of self-promotion but includes many useful links and substantial ideas. Note that 2 members give their email addresses, too.
finance  cfo  discussion  bullsi  accounting  regulation  community  tactics  realestate  2sds 
may 2015 by csrollyson
E-marketing advice please!!
@julian provides a standout response that gives read value without promoting himself. Note the value stems from his setting the context and providing extensive detail. These two elements show that he understands the situation and has significant expertise in helping people with email marketing [and related]. Well done.
email  marketing  b2b  sales  2sds  bullsi  cold  call  tactics  discussion  example  collaboration  forum 
may 2015 by csrollyson
Is door-to-door solicitation practical in business... - The Corner
I picked this one because it uses two ways to add value. The responder offers a detailed response, but he also uses a pinch of irony and humor, which can add significant value if done respectfully and carefully. I don’t recommend using humor until you know the character of the venue well enough; it is likely to do more harm than good. However, in this case, @stingray is a “Super Advisor” who obviously knows this forum very well. It adds to his credibility and authority because he shows his confidence. Most important, it adds value but doesn’t substitute for it; he delivers high quality detail.
b2b  sales  2sds  tactics  discussion  bullsi  management  collaboration  cold  call  telephone 
may 2015 by csrollyson
The Marketer's Guide to Instagram
Excellent guide to #Instagram emphasizes u/x, interaction & community building #kudos
Instagram  business  social  media  2015  guide  example  tactics  strategy  analysis  user  community  metrics  marketing  campaign  team  facebook  twitter  experience  reference  Platform 
march 2015 by csrollyson
Do Blog Comments Have SEO Value - SteadyNiche Marketing
Succinctly discusses the impact of blog comments on SEO, post-Penguin + short how-to
blogs  comments  SEO  marketing  pointofview  q4  2014  google  penguin  tactics  network  blogroll 
march 2015 by csrollyson
8 Psychological Triggers to Optimize Your Pricing Page
USEFUL post on pricing tactics for ecommerce & retail + good examples #kudos
pricing  psychology  ecommerce  retail  howto  q4  2014  online  service  product  example  tactics  trust  design  website  tool 
december 2014 by csrollyson
Social Media Time-Saving Tips: How to Find More Time
#SocialMedia shop floor: Great list of automation tools & time-saving tactics #kudos
q4  2014  howto  social  media  content  tactics  tool  list  management  time  productivity  team  Statistics  example 
december 2014 by csrollyson
6 Ways to Improve Twitter Engagement With Psychology Principles | Social Media Examiner
USEFUL ways to use the human brain preferences to your advantage, esp in short posts, tweets
social  media  twitter  facebook  google  plus  howto  text  tactics  psychology  linkedin  q4  2014  Platform  google+ 
november 2014 by csrollyson
Is Pinterest Traffic Worthless? - Copyblogger
Analysis of Pinterest data, specifically around referrals to website/blog + guide to using it #kudos
pinterest  howto  text  website  referral  inbound  marketing  statistics  analysis  2014  infographic  repin  tactics  guide  Platform 
october 2014 by csrollyson
Uber's CEO Is Laughing at You on Facebook
UBER CEO posts customer complaint email on Facebook.. and responds
uber  customer  experience  price  tactics  operations  q4  2013  driver  ceo  facebook  Platform 
september 2014 by csrollyson
This is Uber's playbook for sabotaging Lyft | The Verge
EXPOSE: #UBER's dirty tactics to sabotage #Lyft NOT focused on serving #customers #shame #boycott #fb
exposé  uber  lyft  sabotage  tactics  operations  Newyorkcity  interview  transparency  boston  losangeles  miami  washington.dc  seattle  customer  ride  sharing  q3  2014  2csrollyson 
august 2014 by csrollyson
Tickets for Restaurants | Alinea
All you need to know about Alinea's ticket-selling model for restaurants #kudos
restaurant  casestudy  services  pricing  tactics  social  business  media  innovation  disruption  customer  experience  2csra 
july 2014 by csrollyson
Six Strategies to Compete In Business | Shep Hyken
Conventional wisdom for how local business can compete with bigbox brands
local  retail  service  Competition  bigbox  pointofview  strategy  tactics  foundation 
may 2014 by csrollyson
Optimizing For Facebook Graph Search: SEO Meets Social
USEFUL how-to advice for optimizing Facebook Pages for [Facebook] Graph Search #kudos
facebook  seo  local  business  tactics  list  howto  social  graph  search  platform  google  comparison  edgerank  2execguide 
may 2014 by csrollyson
Content Strategy Gets Tactical: Establishing The Content Workflow | Rebecca Lieb
Solid thinking on organizing social media; huge underlying omission: not emphasizing interaction, the best engagement
social  media  business  execution  tactics  management  howto  blog  twitter  schedule  organize  contributor  2execguide 
february 2014 by csrollyson
The Five Levels of Customer Focus | Trusted Advisor
USEFUL: B2B sales maturity model based on amount of trust in the relationship; suggests business results of more trust #kudos
customer  client  b2b  prospect  tactics  framework  hierarchy  trust  sales  business  development  analysis  2sbs  2cdo  2csra 
january 2014 by csrollyson
Big Data Startups | T-Mobile USA cuts downs churn rate by 50% in one quarter with big data
#Mobile & #BigData case study: How T-Mobile USA used BigData to improve customer experience, cut churn
telecom  big  data  casestudy  customer  experience  churn  q2  2011  billing  tactics  mobile  digital 
august 2013 by csrollyson
B2B Marketing Advice To Boost Your Digital Strategy in 2013 | OMI Blog
A tactical list of digital marketing how-tos, shows many ecommerce nuts & bolts
ecommerce  digital  marketing  tactics  2013  howto  list 
may 2013 by csrollyson
Print and Digital Marketing Challenges for Retailers | Affinity Express Blog
Transforming ecommerce/retail landscape; 2013 advert research details adoption of digital/cuts in analog
ecommerce  cdo  digital  strategy  tactics  advertising  print  transformation  Q2  2013  study  statistics  adoption  example  retail  affinity  mobile  marketing  customer  application 
may 2013 by csrollyson
A Chinese Tech Firm Is Rewarding Its Employees For Hooking Up - Business Insider
My guess: it's an artful employee retention tactic; what do you think? #love #bonus #china #hightech #fb
china  hightech  employee  bonus  incentive  love  team  tactics  recruiting  2012  chengdu  2csrollyson 
november 2012 by csrollyson
The Vanishing Electoral Battleground - NYTimes.com
How the U.S. electoral system means a handful of states choose the President Thx @jhagel #fb
election  usa  president  state  marketing  big  data  analysis  democracy  politics  tactics  2csrollyson 
november 2012 by csrollyson
Hooked up: More Restaurants offering free Wi-Fi | QSRweb.com
Short post on the value of wifi to café and quick service restaurant business
restaurant  cafe  wifi  customer  tactics  social  geosocial  marketing  brand  integration  geny  adoption  bbcc 
november 2012 by csrollyson
Twitter marketers: why almost everything you know from Facebook is wrong | VentureBeat
Quick tips from Buddymedia research on social media engagement; note research focused on big brands, YMMV
twitter  facebook  tactics  research  2012  q2  brand 
september 2012 by csrollyson
5 Tips to Becoming a Top Blog in Your Industry | Social Media Examiner
USEFUL post on blog strategy addresses strategy—& its tactics sport good how-to meat
blog  strategy  tactics  howto  publishing  guest  collaboration  promotion  email  social  share 
april 2012 by csrollyson
Wants or Needs? Dylan and the Stones on Sales | Trusted Advisor
Simple post on the relationship between client wants and needs—how to use your understanding to connect better
b2b  sales  psychology  humor  analysis  tactics  news  2sbs 
february 2012 by csrollyson
What Google Search plus Your World means for the Social Media Marketing World « Radian6 - Social Media Monitoring and Engagement
Insightful riff on significance of "Search, Plus Your World," which integrates (normal) Google results with Google+ network results #fb
google  plus  search  world  analysis  content  tactics  disruption  q1  2012  insight  2snr  news  Platform  google+ 
january 2012 by csrollyson
Your Problem Isn't Motivation - Peter Bregman - Harvard Business Review
Oversimplifies but useful comment on dichotomy between thinking/strategy & habitual execution/tactics
management  discipline  workout  strategy  tactics  process  mind  body  motivation 
january 2012 by csrollyson
Blogs Rising As Content Marketing Tactic
Executive summary of current research on B2B #socialbusiness adoption Thx @pgillin #li
social  Media  Business  adoption  statistics  q4  2011  analysis  b2b  tactics 
december 2011 by csrollyson
BreakingPoint: Insights in their social media strategy
Brief discussion about how one executive manages (his) team's social activities
social  business  media  example  team  twitter  blog  management  facebook  tactics  linkedin 
november 2011 by csrollyson
5 Keys to Marketing Success in Developing Markets « Randall Beard’s Blog
Useful reflection on P&G;'s China market entry by marketing leader; 5 key insights Thx @madmagz #fb
china  bric  marketing  tactics  entry  partner  distribution  customer  csrblogcomment  advice  piracy  2ghcj  2snr 
october 2011 by csrollyson
» How I Changed My Life, In Four Lines :zenhabits
MUSTread on 2 levels: how consumer lifestyle cr8s helplessness + practical approach 2change #health #fitness #finance Thx @zen_habits #fb
zen  philosophy  habits  disruption  transformation  tactics  health  finance  personal  running  goal  exceptional  culture  usa  consumer  lifestyle  2blog 
october 2011 by csrollyson
Cyber Knowledge: 6 better tips for Internet Search
Short post offers terminology & some advanced search ideas; sm quotes from search engine execs
internet  web  search  guide  tactics  tool 
october 2011 by csrollyson
Google Prepping to Put An End to Android Fragmentation
Excellent update on Google Android moves Thx @stefanw cc @melanie_adcock #fb
google  android  development  strategy  tactics  developer  ecosystem  q3  2011  news  analysis  ios  phone  mobile  tablet  2csrollyson 
september 2011 by csrollyson
Be the Change and Spread the Word | Get Out And Give Back
Free-lance volunteer rolls her own style of giving back.. and using twitter facebook and web to promote her activities
service  project  12lc1  community  volunteer  facebook  twitter  website  tactics  social  media  network  12use  bullsi  12btsc  24goodp 
june 2011 by csrollyson
Social Media Headhunter
Solid analysis of new Twitter micropymt tool: netnet, a tip jar Thx @smheadhunter #li
twitter  2tw  startup  micropayment  q2  2011  analysis  valueprop  tip  blog  tactics  monetization  2snr 
may 2011 by csrollyson
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