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Making connections with the new digital consumer
Summary of global shift away from open Internet-based screen time toward walled gardens + links to more articles to drill down
digital  advertising  marketing  disruption  channel  shift  attention  q1  2019  analysis  platform  website  blog  wechat  esports  gaming  podcast  OTT  hulu  netflix  facebook  wall  garden  model  brand  sponsor  nigeria  africa  south  india  china 
12 weeks ago by csrollyson
Winston: The World’s Most Advanced Online Privacy Device by Winston Privacy — Kickstarter
Do you want to take back your #privacy? This network appliance scrambles/blocks surveillance, advertisers, hightech firm tracking of your Internet traffic; includes hardware, software & service
privacy  kickstarter  chicago  startup  surveillance  advertising  hightech  empowerment  Q2  2019  exceptional 
may 2019 by csrollyson
Accenture Is Buying Droga5, an Ad Agency, Making a Bet on Creativity - The New York Times
Post claims @accenture's largest acquisition to date, @droga5, changes the #advertising business. That's hyperbole; Accenture has acquired too many firms to count to expand its competencies over the years
accenture  interactive  agency  acquisition  q2  2019  news  advertising  marketing  management  consulting  customer  experience  device  creative  hightech  mobile 
may 2019 by csrollyson
Opinion | It’s Time to Break Up Facebook - The New York Times
Detailed argument for breaking up #Facebook as we broke up #AT&T and #StandardOil - When firms become so dominant that they control business sectors and culture, they have to split #monopoly
facebook  hightech  pointofview  2019  Q2  founder  zuckerberg  social  network  monopoly  regulation  breakup  ATT  example  innovation  market  power  privacy  instagram  whatsapp  acquisition  competition  concentration  politics  data  artificial  intelligence  advertising  bullsi  reference 
may 2019 by csrollyson
Touchpoint | Service Design and CX: Friends or foes?
Spring 2016 Touchpoint focuses on similarities and differences b/t #service #design and #customer #experience #CX
service  design  touchpoint  customer  experience  journal  Q2  2016  comparison  pointofview  marketing  advertising  model  philosophy  approach  Insight  csr19 
april 2019 by csrollyson
The Numbers - Glossary of Movie Business Terms
Useful for newbies: basic terminology of #film #finance #revenue #distribution ^cr
film  revenue  term  glossary  reference  tool  market  producer  business  distribution  cycle  advertising  theater  boxoffice  equation  production  budget  screen  TV  VOD  rights  19eyz 
april 2019 by csrollyson
Using Social Listening for Integrated Insights - ClickZ
Kudos: 4-step customer/user #research process precedes qualitative interviews/focus groups with rigorous #social listening #CX #ethnographic
social  media  research  2015  asia  marketing  advertising  strategy  survey  focus  group  howto  analysis  bullsi  reference  csr19  csrblogcomment 
march 2019 by csrollyson
Mike Delia: Skiing with the Grandkids Thanks to CAR T-Cell Therapy
NHL patient case study for CAR-T clinical trial; an ATC ad with little detail
NHL  video  patient  sh1  ws1  ws2  ws3  advertising  ATC  18sbx  clinical  trial  example 
january 2019 by csrollyson
Fight All the Way | Moffitt
NHL patient case study for CAR-T clinical trial; an ATC ad with little detail
NHL  patient  sh1  ws1  ws2  ws3  advertising  ATC  18sbx  clinical  trial  example 
january 2019 by csrollyson
'Super T-Cell' Therapy Stops Patient's Rare, Aggressive Lymphoma | OSUCCC – James
DLBCL patient case study for CAR-T clinical trial; an ATC ad with little detail
DLBCL  patient  sh1  ws1  ws2  ws3  advertising  ATC  18sbx  clinical  trial  example 
january 2019 by csrollyson
He thought white men were vanishing from TV. I disagreed. So we conducted an experiment. - The Washington Post
Refreshing! => A great example of how imagination becomes "reality" and how intelligent conversation led to new conclusions
gender  race  tv  experience  discussion  advertising  program  divorce  imagination  culture  men  women  diversity  isolation  family  social 
july 2018 by csrollyson
The Parkland students led America beyond thoughts and prayers—and they
Some of the strategy & tactics of the #parkland5, how they’re preparing to scale the movement #gun #control
parkland  florida  neveragain  gun  ak47  violence  shooting  movement  strategy  tactics  policy  advertising  socialmedia  influence  highschool  student  alumni 
june 2018 by csrollyson
Is Junk Food Really Cheaper? - The New York Times
The #USA has 5 fastfood outlets for every #grocery #store #obesity - Call for #culture change - #cooking seen as "work"
food  fastfood  home  cooking  comparison  junk  family  mcdonalds  big  marketing  advertising  2011  lifestyle  carnival  drivetotrust  processed  culture  change  work 
april 2018 by csrollyson
Zuckerberg's Congressional Hearings: The Most Important Exchange - The Atlantic
Must-read: Crystallizes the difference b/t user data, which they own, and metadata about user behavior, which #facebook owns
facebook  zuckerberg  testimony  privacy  data  user  ownership  advertising  exceptional  artificial  intelligence  Algorithm  metadata  Q2  2018  kennedy  pixel  Web  tracking 
april 2018 by csrollyson
Hey, Alexa, What Can You Hear? And What Will You Do With It? - The New York Times
#GoogleNow @Amazon #Alexa patent applications reveal surveillance-quality hardware & software capabilities; They already record more than they say
privacy  surveillance  google  amazon  facebook  alexa  echo  advertising  Q1  2018  patent  application  smart  speaker  murder  trial  evidence 
april 2018 by csrollyson
Veja Wants To Make The Most Sustainable Sneaker In The World
Inspiring and smart: Veja cuts costs by not advertising and growing organically
mission  footwear  sneaker  france  brazil  latin  america  rubber  cotton  leather  supply  chain  advertising  cost 
march 2018 by csrollyson
To Stir Discord in 2016, Russians Turned Most Often to Facebook - The New York Times
How Facebook advertising and #SocialMedia tools were made to order for russia influencing 2016 usa president election
facebook  russia  exposé  advertising  example  trump  instagram  social  media  influence  usa  election 
february 2018 by csrollyson
The Facebook News Feed is Changing to Favor Person to Person Engagement - Jon Loomer Digital
[commented] Superb 1st take on #facebook #newsfeed change in January 2018 + links to more Kudos @jonloomer
csrblogcomment  facebook  news  update  q1  2018  analysis  exceptional  insight  profile  page  brand  advertising 
january 2018 by csrollyson
Science Shows: The Marketing Gut Is Not Dead
Argues that creative engenders emotion and a huge impact on customer decisions
marketing  neuroscience  creative  logic  emotion  brain  advertising  customer  data  analytics  decision  study  memory 
october 2017 by csrollyson
UW ADINT: Advertising as Surveillance
Superb FAQ: How to use #mobile #advertising to track individuals' locations + how to prevent
mobile  advertising  surveillance  research  study  exceptional  test  iphone  android  smartphone  network  FAQ  privacy  tracking  howto 
october 2017 by csrollyson
It Takes Just $1,000 to Track Someone's Location With Mobile Ads | WIRED
Useful example of how tech can be repurposed for very different ends: anyone can use #mobile #ads can track your location
mobile  smartphone  application  advertising  surveillance  exposé  q4  2017  research  study  tracking  howto  usecase  example 
october 2017 by csrollyson
Dove sorry for racially insensitive Facebook ad
Suggests a pattern of bias against women of color @dove
race  color  snafu  trust  attitude  women  Q4  2017  beauty  cosmetics  soap  advertising 
october 2017 by csrollyson
(3) LinkedIn
[commented] How a #CMO pivoted away from fear-based #marketing to #trust-based customer #relationships #cx
csrblogcomment  customer  trust  q2  2017  example  experience  marketing  advertising  cmo 
may 2017 by csrollyson
Customer Experience Transformation: One CMO's Powerful Story
[comment] Fantastic, inspiring: CMO jettisons fear marketing for trust-building customer collaboration #cx
trust  customer  experience  fear  marketing  insurance  q2  2017  example  casestudy  collaboration  advertising  cmo  transformation  csrblogcomment 
may 2017 by csrollyson
YouTube To Offer Third-Party Brand Safety Tools | Digital - AdAge
Starting to accommodate brand concerns of ads appearing alongside extremist videos
q1  2017  advertising  youtube  filter  brand  budget  vendor  video  politics  terrorism  ugc 
april 2017 by csrollyson
French advertising giant pulls out of Google and YouTube | Media | The Guardian
Brands pull ads when Google won't guarantee that ads won't appear alongside "objectionable" content
advertising  google  youtube  program  trading  white  supremacy  content  facebook  UK  France  Twitter  brand  marketing 
march 2017 by csrollyson
Here’s How Facebook Actually Won Trump the Presidency | WIRED
Interesting if obvious: Claims that #facebook & #twitter were key in #trump win over #clinton
facebook  usa  president  election  campaign  social  media  advertising  strategy  comparison  clinton  platform  testing 
november 2016 by csrollyson
Hillary Clinton's Campaign Goads Donald Trump Into Reacting To TV Ads : NPR
Vicious & indecent: How #Clinton's campaign baits #Trump with its #TV #advertising
clinton  trump  advertising  TV  cable  bait  provoke  politics  usa  president  election  q4  2016 
november 2016 by csrollyson
Edsel - Wikipedia, the free encyclopedia
Old classic automotive case study of product launch failure, poor resesrch, management
marketing  brand  failure  history  automotive  ford  management  advertising  research  product  design  engineering  model  mix  pricing  casestudy  2csra  2csrollyson  2cdo 
september 2016 by csrollyson
Official Google Webmaster Central Blog
Rock on @google - downgrading #interstitials on #mobile #cx #ux
mobile  advertising  q1  2017  news  google  interstitial  user  experience  marketing  cco  2csra 
august 2016 by csrollyson
Why Instagram Stories Appeals to Brands More Than Snapchat | Digital - AdAge
Another round of competition in Stories: #instagram v #snapchat - @nike example shows IG's edge
instagram  snapchat  comparison  feature  q3  2016  advertising  marketing  example  nike  spirits  facebook  Competition  2execguide  2snr 
august 2016 by csrollyson
Google Investigation: Ad Injection Is Affecting Millions | Digital - AdAge
#PPI networks #malware by another name: @google report has the latest #ux #cx
q3  2016  google  report  advertising  injection  user  experience  malware  yahoo  skype  opera  PPI  cco  2snr  2execguide  2sbs  2csra 
august 2016 by csrollyson
What Is In-Stream Advertising? | Chron.com
Instream are interruptive ads that roll before/during/after videos; 18% older users interact w them
video  instream  advertising  trust  social  twitter  facebook  backlash  user  experience  cx 
may 2016 by csrollyson
Ad Execs Give Facebook Highest Grades For Social Ad Effectiveness - eMarketer
Ranks #Facebook #LinkedIn #Twitter #Instagram #Snapchat #Pinterest for #social #advertising [client quotes]
facebook  linkedin  twitter  instagram  pinterest  snapchat  social  media  advertising  comparison  Q3  2015  rank 
april 2016 by csrollyson
London pub customers pranked by bank - YouTube
FUNNY video spoofs banks: pub servers act like bank associates, shocking #customers #experience
bank  Financialservices  uk  pub  video  satire  advertising  2016  q2  juxtaposition  comparison  customer  experience  service  organization  privacy  surcharge  humor  banking  2bsb  2snr  cco  2cdo 
april 2016 by csrollyson
Why Do Advertisers Continue to Get This Wrong?* | Yi Shun Lai | LinkedIn
[commented] Gentle polemic on gender stereotypes in ads: How ads for commoditized products can win
advertising  broadcast  radio  pointofview  anger  gender  stereotype  q1  2016  linkedin  bar  sport  restaurant  marriage  men  women  cco  cmo  2snr  2sbs  2csra 
march 2016 by csrollyson
Apple News is now open to just about anyone
New content platform includes SMBs, SMEs, offers #native #advertising & basic #analytics
apple  news  application  publisher  Q1  2016  feature  product  content  platform  advertising  smb  native  analytics  2cdo  cmo  2csra  2execguide 
march 2016 by csrollyson
Instant Articles
Intro to #Facebook's new "Instant Articles" news feed items in native markup hosted by FB & have much faster loads
Facebook  InstantArticles  howto  introduction  q1  2016  advertising  mobile  application 
march 2016 by csrollyson
Facebook Canvas
New #Facebook ad platform for telling stories with video & images
facebook  advertising  feature  introduction  q1  2016  platform  video  image  mobile 
march 2016 by csrollyson
Apple is launching search engine to destroy Google | Jason Calacanis | LinkedIn
Rant-y speculation that Apple is quietly building Spotlight into a Google search competitor
search  Competition  apple  google  pointofview  Q3  2015  Operating_systems  ios  advertising 
february 2016 by csrollyson
Google Boots Ad Blockers From Google Play [downside of Android]
Shows huge @Apple #mobile advantage, controlling o/s + browser: #Google Boots Ad Blockers From #GooglePlay #Android
Operating_systems  mobile  browser  advertising  q1  2016  google  samsung  news  value  chain  conflict  android  cdo  2csra  2snr 
february 2016 by csrollyson
Marissa Mayer Decides Yahoo's Turnaround Needs a Turnaround | Digital - AdAge
Good analysis of #Yahoo the deflating dirigible - for anyone who's still aboard, pull the cord
yahoo  mature  business  ecommerce  internet  web  mobile  advertising  acquisition  strategy  turnaround  Statistics  q1  2016  marketing  digital  cdo  cco  2csra 
february 2016 by csrollyson
Introducing Audience Optimization for Publishers | Facebook Media
Audience Optimization overlays tags onto existing #Facebook #advertising tools, giving more granularity to #marketing
facebook  howto  q1  2016  news  feature  tool  audience  tagging  social  media  advertising  marketing 
february 2016 by csrollyson
How to block annoying game invites on Facebook - BT
GREAT! How to block annnoying #facebook #game invites; There's no way to disable game platform unless you do apps too
facebook  game  advertising  howto  invitation  social  network  block  remove  help 
january 2016 by csrollyson
Altimeter’s Top Digital Trends for 2016 | Altimeter Group
Riffing on 2016 #socialbusiness & tech trends as social platforms morph to paid models #marketing #cloud
q1  2016  prediction  analysis  social  media  business  enterprise  marketing  cloud  content  advertising  organization  monitoring  management  software  privacy  ethics  analytics  platform 
january 2016 by csrollyson
Wanted -- No, Needed: Digital Philosophers 10/30/2015
MUSTread: Why we must question the moral justification of #advertising in the #digital age
advertising  attention  pointofview  ethics  analysis  comparison  context  q4  2015  philosophy  2ghcj  marketing 
november 2015 by csrollyson
When Brands Try Too Hard On Social Media - Forbes
[commented]Brands' #socialmedia #marketing results plummeting on #pinterest #instagram - @tmobile does it right #kudos
social  media  marketing  advertising  q3  2015  pointofview  facebook  tmobile  instagram  2sochap  statistics  pinterest  csrblogcomment  customer  experience  cmo  cco 
october 2015 by csrollyson
12 Things You Should be Testing on Twitter
Simple guide to boosting Twitter results; BUT assumes you have the "right" following [oft not true] #kudos
twitter  test  howto  guide  content  time  link  image  video  text  model  analysis  tone  hashtag  social  media  example  advertising  audience 
october 2015 by csrollyson
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