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csrollyson : alignment   6

5 Best Practices to Build a Customer Success Journey Map | ClientSuccess
Good idea, but the "map" is firm-focused, not #customer #centric. Better is a #service #blueprint, which contains customer #journey #map and firm front & back stage support processes #design
customer  success  journey  map  alignment  silo  client  structure  marketing  sales  support  product  implementation  service  design  blueprint  csr19 
june 2019 by csrollyson
Compass for Better Customer Experience
[commented] Useful: Boost #CX by reorienting B2B #marketing #sales #customer #service around buyer journey
customer  experience  sales  b2b  Q1  2016  journey  service  marketing  alignment  pointofview  empowerment  model  cco  cdo  cmo  ceo  csrblogcomment 
february 2016 by csrollyson
B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship
Astute: new risk & business models abt to explode: B4B sees risk & profit sharing bt customers/providers
b2b  book  review  customer  vendor  alignment  risk  share  xaas  services  professional  software  business  model 
september 2013 by csrollyson
Chief Marketing Officer (CMO) Council™ Website
The marketer's take on technology-marketing function collaboration
cmo  cio  alignment  study  marketing  collaboration  brand  enterprise  i.t. 
november 2012 by csrollyson
Why Companies Can't Find the Employees They Need - WSJ.com
Weak argument supported by few facts; thesis prob true in some cases but he neglects that markets are changing, disruption driving new demand, conditions
employment  pointofview  q4  2011  employer  employee  higher  education  alignment  career  management  recruiting 
october 2011 by csrollyson

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