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csrollyson : b2c   55

How to Create an Effective Customer Journey Map [Examples + Template]
Simplistic but still useful explanation of customer #journey #map value proposition and how to create maps + templates #CX
journey  map  customer  experience  service  design  example  value  proposition  reference  template  b2b  b2c  restaurant  realestate  model  howto  marketing  ecommerce  website  blueprint  csr19 
february 2019 by csrollyson
The silly things B2B marketers say | The Drum
Debunking common misconceptions rife in #b2b #marketing
b2b  marketing  pointofview  q2  2016  b2c  comparison  email  Statistics  emotion  debunk  2sbs  2snr  2csra 
may 2016 by csrollyson
Digital Transformation In The Age Of The Customer: A Spotlight On B2B
Excellent: B2B v. B2C adoption of #digital & #CX #transformation; culture biggest gap; #trust not cited
digital  transformation  customer  experience  q4  2015  accenture  cdo  cco  ceo  cmo  forrester  research  Statistics  comparison  b2c  b2b  adoption  sochap  reference  organization 
january 2016 by csrollyson
Customer Engagement | Gallup Topic
#Gallup #customer #experience articles & research; All findings based on surveys (what people say, not how they act)
customer  experience  research  reference  analyst  survey  usa  consumer  b2c  directory  cco  sochap 
december 2015 by csrollyson
Instagram for Business
#Instagram's business blog is limited in scope (consumer brands) but has some good examples
instagram  business  blog  reference  brand  consumer  example  b2c  Platform 
march 2015 by csrollyson
Bridging the gap between brand promise and customer experience | ZDNet
INSIGHT Marketing's role in closing the "delivery gap" [brand promise vs. #customer #experience]
customer  product  service  expectation  howto  brand  promise  management  relationship  trust  b2b  b2c  experience  2cdo  digital  2csra  2sbs 
june 2014 by csrollyson
Consumer decision journey
Great use of pinterest by management consultancy: trove of infographics re: customer decision journeys
pinterest  platform  b2c  b2b  customer  client  journey  infographic  mckinsey  management  consulting  example 
january 2014 by csrollyson
Five Ways to Win Trust
Which is your fav? Mine's #5 "Trust customers" #kudos
trust  marketing  digital  q4  2013  relationship  personal  sales  b2b  b2c 
december 2013 by csrollyson
Mobile First? Apparently Not In 2013, According To Mattermark | Nibletz
USEFUL analysis of #mobile apps' value prop for hitech startups, why so few are not committed to mobile Thx @rubingh
mobile  startup  business  cycle  fund  Q4  2013  analysis  rank  application  apple  store  laptop  computer  b2b  b2c  marketing  value  proposition  2cdo  digital  2csra  2csrollyson 
december 2013 by csrollyson
eMarketer webinars, digital webinars | eMarketer
Archive of webcasts on ecommerce mcommerce omni-channel mobile retail
retail  b2c  marketing  omni  channel  multi  webinar  webcast  Statistics  mobile  ecommerce  web  big  data  digital 
september 2013 by csrollyson
The social enterprise | Chief Marketing & Sales Officer Forum | McKinsey
INSIGHT & stats on how social business adoption is affecting sales, how to transform: check out slides 8/9
social  business  sales  marketing  b2b  b2c  statistics  transformation  adoption  2013 
april 2013 by csrollyson
The Role of Color in Marketing [Infographics] | Pamorama | Social Media Marketing Blog
Simplistic guide to using color for marketing retail ecommerce to influence purchase
marketing  retail  color  tactic  design  buy  Statistics  customer  b2b  b2c  industry  ecommerce 
april 2013 by csrollyson
Visualisation Archives - Sociagility
Reflecting on 2012 social media adoption study: in-house skills fall short & results uncertain
social  media  business  competency  uk  study  statistics  adoption  b2b  b2c  measurement  pointofview  team  sourcing  marketing  2012 
april 2013 by csrollyson
Innovation Excellence | The Truth about Radical Innovation
Executive summary of adoption of disruptive technologies & products; thin on references tho
reference  innovation  hightech  b2c  b2b  model  summary  analysis  chasm  adoption 
september 2012 by csrollyson
INFOGRAPHIC: Scoring Klout: The Inside Scoop on the Web's Hottest Measure of Social Influence
Why I unplugged Klout: epitomizes shallow pop culture #socialmedia "metrics" Thx @charleshgreen #fb
klout  measurement  social  media  consumer  b2c  linkedin  facebook  twitter  foursquare  influence  brand  2csra  geosocial 
july 2012 by csrollyson
Social Media | GPlus.com
GLG's business forum on social business
social  media  business  network  web  3.0  forum  discussion  b2b  b2c 
march 2012 by csrollyson
Facebook Success Stories
Facebook's own trove of case studies; very media-centric results
facebook  casestudy  b2c  startup 
march 2012 by csrollyson
2012 CMO Survey (Duke University Fuqua School of Business)
Valuable CMO operating and investing report details trends in B2B B2C products & services
cmo  research  statistics  social  media  business  adoption  marketing  enterprise  usa  global  bric  b2b  b2c  service  product  2snr 
march 2012 by csrollyson
MENGonline: MENG Blend: How Social Networks Change the Rules of Sales and Profit
Social business technologies and behaviors will change the economics of markets because they enable buyers and sellers to find each other far more easily, but most organizations have yet to discover the secret. To many executives, social networks and blogs are still barely legitimate. However, I will outline here how social networks can enable companies to significantly increase profitability by changing their client mix. I'll use LinkedIn to illustrate the case for B2B and Facebook for B2C. What's Changing: Market Participant Trade-offs Buyers and sellers compromise significantly due to the high cost of identifying, and negotiating with, partners who can meet their specific needs. In B2B, salespeople seek buyers who appreciate the firm's USP (Unique Selling Proposition). Marketers for B2C products struggle to get their message to "cut through the clutter." To the extent that they can communicate their USP to the right buyers, they increase the value they deliver and the price they can command. Similarly, buyers assess their needs and seek companies or people who appear to meet their UBN (Unique Buying Need) as closely as possible. The more closely the seller's USP fits the buyer's UBN, the more potential value generated for both parties. ::11.18.2010
relationship  social  business  2010  q4  mengpost  facebook  linkedin  disruption  b2c  b2b 
december 2011 by csrollyson
Case Study: Toyota’s Social Media Outreach | SixEstate Communications and Newsblogging
Scant details but provides high-level view of Toyota's social media response to 2010 recall crisis; shows many parts of the campaign but doesn't go into detail
casestudy  automotive  2010  crisis  Toyota  social  media  twitter  outreach  111cruc  b2c  blog  digg  msm  integration 
november 2010 by csrollyson
Accueil - Madmagz
Lancer votre magazine gratuitement avec Madmagz - chouette!
publishing  web2.0  b2b  b2c  service  provider  free  français  french  hightech  2009  online  impeccable 
october 2010 by csrollyson
Zappos Retails Its Culture
Zappos seminars its technique to use culture as competitive advantage ht armano
Engagement  Web2.0  Enterprise  Culture  Retail  B2C  Executive  B2B  Seminar  Training 
january 2010 by csrollyson
Twitter 101 for Business — A Special Guide
Just released: the official business guide to Twitter h/t @mashable !
2tw  Twitter  Guide  Business  b2b  b2c  tactic 
july 2009 by csrollyson
MySpace Welcomes Me Back; What Is MySpace?
Valuable point of view and comparison of MySpace and Facebook h/t Mashable!
Facebook  MySpace  Rating  Comparison  Vision  PointofView  Social  Network  B2C  exceptional 
april 2009 by csrollyson
Marketers find Twitter a tweet recipe for success
Recent examples of firms using Twitter for business h/t @bwdumars!
Twitter  Casestudy  B2C 
april 2009 by csrollyson
Now Is Gone » Dell’s Incredible Turnaround
Direct2Dell outreach to blogosphere begins to pay dividends
Casestudy  Social  Media  B2C  blog 
january 2009 by csrollyson
Salesboost Homepage
Interesting go-to-market proposition
Professional  Service  Design  SMB  Web1.0  B2B  B2C  Marketing  news  2sbs 
september 2008 by csrollyson

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