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csrollyson : boothmktg12   11

Realizing Value from Social Networks: A Life Cycle Model | The Global Human Capital Journal
My first social network relationship development model measures quantitatively how your social actions in online social networks are performing
relationship  development  model  social  business  network  commitment  action  b2b  measurement  strategy  boothmktg12  sales  2sbs 
february 2012 by csrollyson
2012 B2B Marketing Social Business Opportunities « Social Business Services
Customer-driven disruption is bearing down on B2B marketing and B2B sales: here's how to use it to your advantage
b2b  marketing  sales  social  business  disruption  boothmktg12  enterprise  brand  transformation  client  customer  howto  2sbs 
february 2012 by csrollyson
Rick Short Explains How to Turn Staff Into Prolific Bloggers
Excellent manufacturing/engineering blogging case study: how to motivate expert/specialist engineers to blog
b2b  marketing  expert  motivation  technolist  geek  engineer  casestudy  interview  manufacturing  blog  news  boothmktg12  2sbs 
january 2012 by csrollyson
B2B Case Study: How Kinaxis Uses Social Media
Solid B2B case study, although still emphasizes marketing metrics over business results
b2b  marketing  casestudy  website  web  1.0  2.0  supply  chain  blog  community  video  news  boothmktg12  2sbs 
january 2012 by csrollyson
4 Ways Marketers Can Drive Revenue--And Prove It | Fast Company
Brief post on how today's B2B prospect is changing the game: calls for tighter sales/marketing integration
B2B  sales  marketing  disruption  transformation  evolution  social  business  media  internet  2012  q1  integration  news  boothmktg12  2sbs 
january 2012 by csrollyson
Lead Generation Deathmatch: Trade Shows v. B2B App... - Community for Sales, Marketing and Recruiting Professionals - The Corner at Data.com contacts
Robust discussion that is always relevant to B2B sales and marketing professionals, and a frequent source of discord. @stingray, by playing the contrarian (respectfully) increased the value of the discussion considerably, so others chimed in. Well done!
tradeshow  b2b  sales  marketing  path12  valueprop  lead  news  boothmktg12  2sbs  2sds  discussion  bullsi2 
december 2011 by csrollyson
Why B2B companies should be using social media
The concept is well established; the timing is the only question
b2b  social  business  sbs12  adoption  howto  marketing  network  example  news  boothmktg12  2sbs 
november 2011 by csrollyson

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