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IBM Launches Digital Marketing Network in the Cloud - Todd Watson - Internet Evolution
IBM launches cloud-based #marketing #vendor solution market place w 100 partners to automate #digital
ibm  cmo  marketing  cloud  market  vendor  solution  q3  2013  news  network  b2b  digital  advertising  gamification  privacy  management  social  media  data 
september 2013 by csrollyson
Don't Hide Behind a Chief Digital Officer | CMO Strategy - Advertising Age
GOODpoint: CMOs & CIOs shouldn't let the #CDO craze prevent them from full-speed digitization
cdo  digital  transformation  pointofview  q3  2013  cmo  marketing  ceo  board  directors  adoption  csrblogcomment  social  business 
september 2013 by csrollyson
Why You Should Consider Hiring A Chief Digital Officer, And Why Now - Forbes
How to meet #digital #transformation challenge: hire #CDO, merge #CMO/#CIO, or..?
CDO  digital  cmo  cio  enterprise  executive  transformation  q3  2013  big  data  csrblogcomment 
september 2013 by csrollyson
The CMO-CIO Disconnect: Close the Gap, Improve Customer Experience - Accenture
in-depth analysis of CMO-CIO relationships based on global survey; reflects changing #digital envt around the enterprise
cmo  cio  cdo  relationship  Enterprise  executive  digital  Analysis  Q3  2013  2blog 
september 2013 by csrollyson
Is Your CIO Your CDO? — CIO Dashboard
[commented] SUBERB post on #digital #transformation: do you need a #CDO or can your #CMO or #CIO do the job? #fb
cdo  cio  enterprise  transformation  csrblogcomment  digital  cmo  organization  web  1.0  2csra 
august 2013 by csrollyson
Predictive Analytics for Marketers by @DavidLGoetz
Offers general guidance to marketers on predictive analytics, mentions #BigData
analytics  predictive  big  data  marketing  cmo  reflection  pointofview  2013  Q3 
august 2013 by csrollyson
Is It A Good Time To Be CMO? | B2B Marketing Insider
Highlights of 2013 Forrester CMO survey: "Great times for CMOs who thrive on change" [paraphrased]
marketing  cmo  pointofview  forrester  research  enterprise  brand  Q3  2013 
july 2013 by csrollyson
Utvikling av økonomifunksjonen | Benchmarking, virksomhetsstyring, management consulting | Deloitte.
[Commented] "Debate" among CEO CIO CMO CFO COO CRO about whether to adopt digital as a transformative driver Join in!
social  business  transformation  cio  ceo  CMO  debate  discussion  enterprise  csrblogcomment  digital  cdo 
july 2013 by csrollyson
Collaboration Between the CMO and CIO: A Love Story | Business 2 Community
Historical context of CIO-CMO relationship, pre-#SocialBusiness; omission of #ChiefDigitalOfficer interesting
cmo  cio  cdo  collaboration  agile  history  business  social 
may 2013 by csrollyson
MENGonline: MENG Blend: How Marketers Are Pushing the Wrong Button on Mobile
How digital marketers can do mobile right—by rethinking the purpose of mobile adverts
mengpost  marketing  advertising  mobile  user  usecase  tv  software  digital  cdo  cmo  foundation 
may 2013 by csrollyson
Target: Going Deep on Engagement | Chief Marketing & Sales Officer Forum | McKinsey
Brief CMO point of view: how to do multichannel: mobile, ecommerce, retail, loyalty cards & advertising
marketing  cmo  retail  multichannel  mobile  ecommerce  howto  team  collaboration  relationship  card  loyalty  social  media  advertising  digital  cdo 
may 2013 by csrollyson
Social Media Monitoring and Analysis: A Hot CIO-CMO Conversation — CIO Dashboard
Added to I.T. & marketing exec point of view and discussion on #SocialBusiness social media monitoring
social  media  monitoring  business  network  CIO  discussion  CMO  collaboration  csrblogcomment 
may 2013 by csrollyson
Why your C-suite needs a social and digital rock star - iMediaConnection.com
Social media & marketing take on "digital" & social adoption starts slowly but has useful thoughts on adoption, so read down
cdo  digital  social  business  adoption  example  cmo  media  marketing  Q2  2013  organization  transformation 
may 2013 by csrollyson
Social Data can Add Years to a CMOs Tenure | Marketing Darwinism
Added to Paul's analysis of why CMO tenures are so short: exploding technology & outdated marketing
cmo  marketing  disruption  social  business  career  hightech  legacy 
april 2013 by csrollyson
A New Breed of Marketer is Coming – Get Ready! | Marketing Darwinism
Commented on Paul's insight on career development & market need for enterprise #ChiefDigOfficer #CDO #CMO
cdo  cmo  digital  csrblogcomment  marketing  brand  officer  adoption  enterprise  pointofview  q2  2013  career  insight 
april 2013 by csrollyson
The Rise of the Digital CMO - Jake Sorofman - Harvard Business Review
CDO v Digital CMO: various enterprise approaches to #SocialBusiness #adoption; refs sev Gartner reports
digital  cmo  CDO  pointofview  budget  organization  Enterprise  brand  social  business  media  q2  2013  technology  adoption  legacy  research 
april 2013 by csrollyson
A CMO, a CIO, and a chief digital officer walk into a bar... - Chief Marketing Technologist
RARE post discusses how new Chief Digital Officer impacts CMO and CIO; how to transform firm to better serve customer
CDO  CMO  CIO  CTO  digital  executive  transformation  legacy  enterprise  marketing  customer  CEO  organization  dynamic  power  exceptional 
april 2013 by csrollyson
Are Marketers/CIOs Responsible for Customer Centricity?
[CMO & CIO survey] How organization silos are barriers to customer-centric enterprises
pointofview  marketing  i.t.  sales  customer  enterprise  q2  2013  big  data  survey  organization  cmo  cio  statistics 
april 2013 by csrollyson
MENGonline: MENG Blend: The CMO's Guide to Social Business and Advisory Firms
How CMOs can use social business to transform their organizations and brands + how to select consultants
cmo  guide  howto  consulting  management  firm  social  business  media  analysis  tool  mengpost  relationship  organization 
march 2013 by csrollyson
MENGonline: MENG Blend: The CMO’s Guide to the Disruption of Products and Brands
Radical transformation: how what happened to music and "news" is coming to products, how CMOs can prepare and harmonize
cmo  guide  disruption  brand  product  adoption  knowledge  economy  mass  network  media  3d  printing  manufacturing  consumerization  empowerment  social  business  customization  transformation  mengpost 
march 2013 by csrollyson
Gartner Finds Corporate Websites Still A Higher Digital Marketing Priority For U.S. Marketers Than Facebook — Just | TechCrunch
As reported, this survey is built on a false assumption: that websites and social media compete; their purposes in most cases are very different
survey  social  media  website  comparison  gartner  usa  cmo  advertising  2blog 
march 2013 by csrollyson
CMO Survey Feb 2013 Topline Results | Duke University
2013 edition: CMO marketing spend allocation, loaded with statistics, trends & indications cc/ @mengonline #fb
cmo  research  2013  marketing  budget  social  media  email  tactic  brand  event  advertising  executive  statistics  2csra 
february 2013 by csrollyson
MENGonline: MENG Blend: Why CMOs Must Be More Social
Excellent point: marketing no longer the "customer authority" in the enterprise; its role now to make sense of data
CMO  marketing  social  media  business  network  career  professional  pointofview  enterprise 
february 2013 by csrollyson
Google Has Figured Out How To Track You Even When You're Offline - Business Insider
How Google enables advertisers to upload offline retail data, which G commingles w online data to target ads #fb
web  3.0  google  retail  data  integration  online  advertising  cmo  marketing  software  q4  2012  2csrollyson  phone  credit  card 
december 2012 by csrollyson
Chief Marketing Officer (CMO) Council™ Website
The marketer's take on technology-marketing function collaboration
cmo  cio  alignment  study  marketing  collaboration  brand  enterprise  i.t. 
november 2012 by csrollyson
MENGonline: MENG Blend: How Collaboration Drives Network ROI
Riffing on Sarah's post on how to boost productivity using social networks: explicitly grow trust to max sharing
csrblogcomment  cmo  social  network  collaboration  business  enterprise  brand  productivity  trust 
october 2012 by csrollyson
How CMOs Can Avoid The Common Social Media Mistakes - Forbes
Added #4 to CMO blogger's top three list of social media mistakes; what do you think?
cmo  social  media  business  network  pitfall  csrblogcomment  strategy  tactic 
october 2012 by csrollyson
IBM CMO CIO Leadership Exchange
CMO-CIO pairs discuss enterprise transformation & collaboration
cmo  cio  conference  summit  paris  france  q4  2012  social  business  collaboration  casestudy  research  transformation 
august 2012 by csrollyson
Why CMOs Are Facing Extinction | CMO.com
Organizational disruption, a threat to CMOs (and everyone else on the circuit board)
cmo  disruption  pointofview  enterprise  transformation  marketing  sales  organization  social  business 
may 2012 by csrollyson
2012 CMO Survey (Duke University Fuqua School of Business)
Valuable CMO operating and investing report details trends in B2B B2C products & services
cmo  research  statistics  social  media  business  adoption  marketing  enterprise  usa  global  bric  b2b  b2c  service  product  2snr 
march 2012 by csrollyson
CMOs Say Full Steam Ahead for Social Media Spending
CMOs report steady growth in social media investment Thx @pgillin
adoption  cmo  marketing  budget  prediction  research  statistics  q1  2012  2snr  2blog 
march 2012 by csrollyson
Early Indicators: The Rise of the CIO of Marketing
New CIO of Marketing role emerges to deal with digital hightech penetration of marketing process
cmo  cio  marketing  enterprise  brand  digital  hightech  executive  2012  q1 
february 2012 by csrollyson
MENGonline: MENG Blend: Enterprise Adoption of Social Business - 2010 Midyear Update
In April, 2009 I published the Web 2.0 Adoption Curve as an tool to enable CMOs to perceive the promise and perils of social business and its relative, social media. The midyear mark gives us the chance to revisit its major points and to comment on current Web 2.0 and social business adoption trends. By understanding the dynamics of adoption and their drivers, you can better decide how to approach your social media investments. ::08.12.2010
adoption  social  business  2010  q3  mengpost  analysis  cmo  enterprise  transformation 
december 2011 by csrollyson
MENGonline: MENG Blend: Geosocial Is Moving Your Cheese:  How It's Transforming Brand Value
You have undoubtedly heard about geosocial applications Foursquare,Gowalla, and Facebook Places, but there has been little discussion of how they are transforming the brand experience. Brand stewards need to understand that a geosocial/Web 3.0 fault line lies beneath many a company, poised to shake more than windows in the short- to medium-term. Here I'll outline opportunities and threats and describe how you can start getting in front of geosocial this year. ::02.08.2011
geosocial  marketing  cmo  2011  q1  mengpost  vision  disruption 
december 2011 by csrollyson
MENGonline: MENG Blend: Is Your Website a Dinosaur?  How to Approach Website Design in 2011
"We want to make our website more relevant by incorporating social media and mobile." I hear this all the time, and it is a good, adaptive impulse that nonetheless misses the real question, which is, "What is the role of a website now?" ::04.21.2011
marketing  website  web  1.0  2.0  3.0  integration  insight  cmo  mentpost  2011  q2 
december 2011 by csrollyson
MENGonline: MENG Blend: Google+ and Early Lessons for CMOs
The launch of Google’s new social network has poignant significance for CMOs—in predictable and surprising ways. The launch is significant because Google+ is an exciting new social venue with the potential to disrupt. But even more importantly, it can teach us how the ecosystem works and how organizations can learn to use it to garner support for things they care about. ::07.13.2011
google  plus  analysis  2011  q3  mengpost  cmo  marketing  enterprise  brand  Platform  google+ 
december 2011 by csrollyson
MENGonline: MENG Blend: Social Enterprise:  How Giving Can Help CMOs Create Serious Value
You have undoubtedly heard of TOMS Shoes, the company that gives one pair of shoes to a barefoot child for every pair bought. Its entrepreneurial founder, Blake Mycoskie, created a simple yet innovative business model and launched the company in 2006. What you probably don't know is that social enterprise sensibility and strategy could well apply to your brand. Mycoskie makes a convincing argument that giving can be a way to create more passionate and durable relationships with the people you care about, which is what I'll expand before offering general recommendations. ::08.29.2011
social  business  enterprise  volunteer  cause  strategy  tomsshoes  marketing  cmo  mengpost  q3  2011 
december 2011 by csrollyson
MENGonline: MENG Blend: 2012 Will See B2B Early Adopters Move on Social Business
Although I have served numerous B2C enterprises, I have a more profound understanding of B2B because my businesses and employers have sold to businesses. Web 1.0 ("The Internet") adoption is a very useful pattern for understanding Web 3.0 adoption (we're way past Web 2.0 now). For brevity, I'll use it, along with some other patterns, to explain why my crystal ball says that 2012 will see serious B2B adoption of social business. In a future post, I'll address why CMOs can benefit by helping CIOs, COOs, CAOs, CSOs, etc. ::11.29.2011
cmo  marketing  social  business  adoption  prediction  b2b  mengpost  2011  q4  2sbs 
december 2011 by csrollyson
CMOs, it's Time to Brush Up on Your Social Skills - Appoint Yourself Chief Social Officer - Forbes
Argues for a "CSO" (Chief Social Officer); commented on ratcheting down the marketing in favor of amping up relating
cmo  csrblogcomment  social  media  network  business  adoption  executive  brand  management  marketing  2sbs 
december 2011 by csrollyson
Cmos Twitter List by The Social CMO on Listorious
CMO & social media consultant list, arranged by number of Twitter followers
marketing  cmo  list  consultant  executive  twitter  social  media 
august 2011 by csrollyson
Randall Beard’s Blog
One of the best blogs by a CMO, a great contribution @beardrs #li
cmo  blog  marketing  strategy  transformation  vision  2snr  blogroll 
may 2011 by csrollyson
CMO Matrix: How Social Technology Must Integrate with Traditional Marketing
Great thinking from Jeremiah: integrating social media w legacy marketing Thx @stefanw #fb
cmo  marketing  Social  Media  integration  print  email  events  ecommerce  model  strategy  2snr 
august 2010 by csrollyson
Ad Folks, Public Disagree About Twitter
Nice post on "general public" and ad pro views of Twitter h/t @pab5482
Twitter  2tw  Advertising  Marketing  cmo  vision  statistics  2009 
july 2009 by csrollyson
Twitter Dominates CMO Social Network Plans - BusinessWeek
Interesting info on paltforms as marketing vehicles.. light on analysis
2tw  2fb  2li  linkedin  twitter  facebook  marketing  cmo  2009  news 
july 2009 by csrollyson
Laid Off And Looking - WSJ.com: Amanda Sundt
Don't overlook the series; they have a rotating roster of guest bloggers
Career  Jobsearch  CMO  Casestudy  Social  Media  blog 
march 2009 by csrollyson
Chief Marketer Magazine
Timely e-mag on tactics, light strategy
CMO  Executive  Marketing 
february 2008 by csrollyson
Reviews - The Global Human Capital Journal
"Unofficial" LinkedIn User's Guide for Executives and Professionals
LinkedIn  Guide  Executive  CEO  CIO  CMO  Social  Network  Web2.0  Technology 
november 2007 by csrollyson
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