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csrollyson : confusion   1

Attention Marketers: Your Campaign Workflow Is NOT A Customer Journey - Kerry Bodine
Impassioned debunk of #marketing's confusion of #customer #journey with marketing process #automation - @kerrybodine points out that customers' intentions are their own, and they don't include buying a product!
customer  experience  journey  map  debunk  marketing  automation  confusion  pointofview  2019  q2 
may 2019 by csrollyson

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