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UX writing versus microcopy - UX Collective
Tries to delineate differences in terms and roles on #product user experience teams: UX writing, #content strategy, microcopy... within the context of #UX #design #technical #writing
ux  user  experience  writing  content  strategy  product  microcopy  definition  pointofview  research  role  team  design  journey  technical  csr19 
15 days ago by csrollyson
Topic-Based Writing to the Rescue: Project Considerations for Managers (Case Study)
Superb post-mortem of rescue #technical #writing project for enterprise #software (#healthcare) client features training, documentation, cheat sheets, user guides + a firing a cantankerous contractor #instructional
technical  writing  instructional  user  guide  documentation  bullsi  healthcare  software  canada  usa  turnaround  government  procurement  trust  project  management  topicbased  content  madcap  flare  contractor  single  sourcing 
9 weeks ago by csrollyson
Justifying the Use of Single-sourcing - A Case Study
Concise explanation of #single #sourcing and its value proposition + a project example (but not really a case study) #technical #writing #communication
technical  writing  example  project  single  sourcing  content  developer  user  concept  csr19  knowledge  management  document  guide  value  proposition 
9 weeks ago by csrollyson
The New Face of Audience Journey Mapping in Healthcare - Forum for Healthcare Strategists
POV espouses using "brand journalism" to reach consumers earlier in their decision journeys; cites 83% [all] customers access digital/web late in their journeys; 33% healthcare patients self-diagnose online
healthcare  marketing  customer  patient  experience  pointofview  journey  content  q3  2018 
march 2019 by csrollyson
Maven
Completely conventional #car #sharing from @GM features a lot of poking your smartphone
connected  car  oem  gm  application  sharing  automotive  vendor  digital  content  smartphone 
may 2017 by csrollyson
French advertising giant pulls out of Google and YouTube | Media | The Guardian
Brands pull ads when Google won't guarantee that ads won't appear alongside "objectionable" content
advertising  google  youtube  program  trading  white  supremacy  content  facebook  UK  France  Twitter  brand  marketing 
march 2017 by csrollyson
Binge On Content List | T-Mobile Support
When you have Binge On enabled, streaming content does not count toward your data allotment #kudos
tmobile  bingeon  list  directory  streaming  website  data  usage  telecom  content  plan  2csrollyson 
july 2016 by csrollyson
With Yahoo Bid, Verizon Gobbles Up the Past To Avoid an Obsolete Future | WIRED
Telecoms still fight the dumb pipe threat: #Verizon buys #Yahoo #acquisition #M&A
verizon  yahoo  acquisition  deal  Q3  2016  telecom  content  AOL  strategy  internet  2cdo  2csra  2snr  2sbs 
july 2016 by csrollyson
How Do I Improve Inventory Tracking and Labor Utilization in the Distribution Center?
Example of keyword jamming w little substance, characteristic of content #marketing writers
content  management  keyword  example  Fail  marketing  163sa 
june 2016 by csrollyson
How To Create A Successful YouTube Channel [Infographic] | Social Media Today
Useful example of #socialmedia #marketing approach to #youtube - better to start w #customer #outcomes
social  media  marketing  example  q2  2016  lesson  learned  debunk  cco  sochap  content  video  howto 
june 2016 by csrollyson
This free iOS app makes it dead simple to unsubscribe from email blasts | CIO
Mass unsubscribe annoying email: What happens to #trust transgressors #content #marketing
email  management  unsubscribe  application  iphone  ios  q2  2016  automatic  content  marketing  2sbs  2snr  sochap  cmo  2csra  trust 
june 2016 by csrollyson
22 Gmail Plugins That All Content Marketers Need to Know About
Useful list of #productivity plugins for Gmail; helps senders & receivers of #email
gmail  list  plugin  productivity  tool  software  guide  content  marketing  2015  Q2  2execguide 
april 2016 by csrollyson
Apple News is now open to just about anyone
New content platform includes SMBs, SMEs, offers #native #advertising & basic #analytics
apple  news  application  publisher  Q1  2016  feature  product  content  platform  advertising  smb  native  analytics  2cdo  cmo  2csra  2execguide 
march 2016 by csrollyson
3 Social Media Compliance Tools You Need for a Regulated Business
Basic advice on social tools that help #financialservices, #Healthcare & other regulated firms #banking
Financialservices  guide  software  social  content  management  media  compliance  presence  banking  healthcare 
february 2016 by csrollyson
Altimeter’s Top Digital Trends for 2016 | Altimeter Group
Riffing on 2016 #socialbusiness & tech trends as social platforms morph to paid models #marketing #cloud
q1  2016  prediction  analysis  social  media  business  enterprise  marketing  cloud  content  advertising  organization  monitoring  management  software  privacy  ethics  analytics  platform 
january 2016 by csrollyson
12 Things You Should be Testing on Twitter
Simple guide to boosting Twitter results; BUT assumes you have the "right" following [oft not true] #kudos
twitter  test  howto  guide  content  time  link  image  video  text  model  analysis  tone  hashtag  social  media  example  advertising  audience 
october 2015 by csrollyson
Digital Experience Strategy Case Study: Esri | Connective DX
Vendor CCO case study shows nice detail; CX evolution of global geodata provider
cco  strategy  customer  Experience  casestudy  vendor  software  roadmap  cms  content  2chcuo 
september 2015 by csrollyson
Churn prevention: How Help Scout keeps monthly churn rate below 1%
Interview with founder of customer service startup with 1% churn rate; customer journey experience context
customer  retention  journey  onboard  churn  interview  service  experience  software  product  content  marketing  acquisition  cost  organic  2sbs 
july 2015 by csrollyson
How to Turn Your Social Media Marketing From Cost Center to Profit Center
The new conventional wisdom for content-driven #socialmedia is actually more of the same
q2  2015  content  marketing  social  media  howto  platform  pinterest  facebook  twitter  meercat  periscope  promotion 
june 2015 by csrollyson
Creative Ways to Boost Your Facebook Organic Reach
Ideas for #facebook pages & groups: Use your website, blog & other channels and leverage customers
facebook  howto  reach  metrics  q1  2015  Algorithm  advertising  group  content  marketing  vendor  image  infographic  Platform 
april 2015 by csrollyson
Social Media Time-Saving Tips: How to Find More Time
#SocialMedia shop floor: Great list of automation tools & time-saving tactics #kudos
q4  2014  howto  social  media  content  tactics  tool  list  management  time  productivity  team  Statistics  example 
december 2014 by csrollyson
The 5 Best Content Marketing Tips You'll Ever Read
On-point: simple guide to using your blog, email & SEO together to get results
blog  howto  content  marketing  b2b  customer  email  integrated  q3  2014  google  search  SEO 
september 2014 by csrollyson
What is social CRM and why do you need it? | Econsultancy
Beginner's guide offers useful table, other tools; harbors content focus though [links]
social  media  crm  comparison  tool  guide  howto  business  marketing  content  management 
september 2014 by csrollyson
How to Save Six Hours a Week on Social Media
USEFUL summary: HowEVER, results vary w audience; in B2B, interacting/outreach outperforms "content" #kudos
social  media  management  process  tips  tool  guide  Statistics  q3  2014  howto  monitoring  automation  content  2sbs 
september 2014 by csrollyson
The future of search is finally here: It’s just not evenly distributed | ZDNet
Big bun but serious meat here> How #digital #social gives context around search + the power of applications' search box
social  search  q3  2014  pointofview  history  sentiment  content  website  ecommerce  mcommerce  enterprise  application  crm  design  collaboration  digital  cdo 
august 2014 by csrollyson
Follow This Chart to Know If You Can Use an Image from the Internet
Infographic (a bit hard to read tho) shows whether you can use images you find online
howto  tool  content  image  website  copyright  q3  2014 
august 2014 by csrollyson
5 Strategies for Driving Sales With Thought Leadership | Entrepreneur.com
USEFUL how-to post on infusing thought leadership w marketing #automation + process context #kudos
busdev  technology  process  thought  leadership  howto  blog  content  sales  b2b  lead  attribution  website  software  marketing  2sbs 
august 2014 by csrollyson
Outbrain
New angle on monetizing content; purports to have good user experience
content  vendor  management  tool  software  2014  website  blog  Israel  Newyorkcity 
june 2014 by csrollyson
The Scientific Guide to Pinterest Marketing
Superb Pinterest user guide includes analysis of behavior and specific metrics for results #kudos
pinterest  howto  guide  marketing  brand  business  q2  2014  statistics  analysis  behavior  category  content  strategy  infographic  Platform 
may 2014 by csrollyson
Scott Monty Is Leaving Ford | Social Media Today
YES Scott Monty & Frank Eliason: social co-oped by (content & mass) marketing BUT true caring & relationship will prevail
2014  Q2  social  media  marketing  relationship  pointofview  brand  content  mass  ford  backlash  Facebook  user  experience  customer  2cdo  2csra 
may 2014 by csrollyson
AAA Digital Brand Activation | Torque
Useful management framework for integrated digital initiatives
social  media  team  management  vision  role  framework  model  customer  audience  content  pointofview  q4  2013  agile 
may 2014 by csrollyson
Improving the Web Design Process
Long riff & insights on the ongoing evolution of web design
web  design  q1  2014  guide  evolution  history  OOT  element  presentation  modular  content  process  pattern  library  tool  software  insight 
may 2014 by csrollyson
Franks Blog Details - Field Marketing & Brand Experience
How-to post on fusing online #SocialMedia with offline activities using gamification
social  media  marketing  experiential  howto  event  content  geosocial  treasure  hunt  game  2gs 
march 2014 by csrollyson
Newsflash 2014: People Don't Want More Content Marketing!!!
Predicts content marketing crisis: "available to everyone" (no differentiation)
content  marketing  pointofview  analysis  Q1  2014  prediction  hype  2snr  2csra 
january 2014 by csrollyson
Shifting Out of First Gear in Social Business: How to Drive Adoption - Deloitte CFO - WSJ
Summary of Deloitte #socialbusiness adoption research: collaboration around business purpose; finance brings up the rear
social  business  adoption  enterprise  CMO  cfo  CEO  cio  deloitte  research  q4  2013  technology  collaboration  howto  content 
december 2013 by csrollyson
Ow.ly - image uploaded by @WishGardenHerbs
CUTE #infographic of google monster eating 17 types of "content" - use it to boost your SEO #kudos #fb
google  content  rank  infographic  humor  q4  2013  seo  exceptional  2csra 
december 2013 by csrollyson
How Facebook could kill the new wave of viral media
Potential disruption for "viral marketing" agencies: Facebook may de-emphasize "emotionally weaponized" posts designed for virality #fb
facebook  q4  2013  viral  agency  content  emotion  weapon  algorithm  user  like  exceptional  2csra  2cdo 
december 2013 by csrollyson
Making a splash with digital tools
Example of social media & content marketing "campaigns"; Land Rover claims it "establishes a close relationship" via email, videos & travel programs
social  media  marketing  automotive  conference  example  dealer  digital  advertising  honda  subaru  drivein  campaign  landrover  twitter  vine  lexus  content  Platform 
october 2013 by csrollyson
The 5 Attributes of a Customer-First Business - Salesforce Blog
[comment] Great vision on customer-centric businesses; I referenced Facebook's brilliant globalization strategy cc/@wendyslea
customer  experience  culture  organization  enterprise  pointofview  q4  2013  community  executive  marketing  content  service  support  loyalty  csrblogcomment  2cdo 
october 2013 by csrollyson
Experience: The Blog: Two Reasons Why Content Is Not King
[comment] The changing role of content & importance of #customer #experience
content  marketing  advertising  trust  customer  experience  q2  2013  service  brand  Financialservices  2sbs 
september 2013 by csrollyson
MediaPost Publications Morgans Hotel Taps Firstborn For Digital Strategy, Content 04/23/2013
This sounds like Web 1.0 thinking; agencies aren't known for true engagement; this move may incrementally boost Web 1.0 results
social  media  content  hotel  hospitality  miami  agency  mobile  ecommerce  travel  statistics  Losangeles  Newyorkcity  south  beach  digital 
may 2013 by csrollyson
Social Networking on Intranets
Useful executive summary of 2009 research on social network powered intranets; culture, adoption & suggestions
Enterprise  2.0  intranet  research  report  culture  content  howto  social  network  media  business  adoption  2009  usability  organization  executive  empowerment  geny  employee  customer  innovation 
january 2013 by csrollyson
How to Deal With Panda, Penguin and Other Google Algorithm Changes
USEFUL overview of Google search algo updates & how to keep content relevant & decent SEO
howto  seo  search  engine  optimization  panda  penguin  content  website  blog  design  social  media  network  comment  interaction  google  Competition  innovation 
november 2012 by csrollyson
Facebook 'Page Post Targeting': Great Opportunity, at a Cost | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age
New! Facebook enables Pages to target updates: relationship, university, workplace, education level, age, sex, location etc.
facebook  brand  innovation  feature  q3  2012  segment  target  content  upgrade  management  Page  marketing  2csra 
august 2012 by csrollyson
The Facebook tweak that killed a billion-dollar industry - Fortune Tech
INSIGHTFUL analysis of how #Facebook #timeline forces brands to interact more, jettison marketing approach
facebook  management  business  social  network  analysis  timeline  landing  Page  interaction  marketing  q3  2012  content  brand  2blog 
july 2012 by csrollyson
Comfortably Alone – The New Inquiry
Superb & revealing analysis: social media/Facebook as seen from shy person's perspective; hiding behind content & asynchonicity Thx @jhagel
social  media  culture  society  shyness  analysis  Facebook  networking  offline  comparison  content  aynchronicity  capital  reputation  exceptional 
april 2012 by csrollyson
Old Media Influence Over Social Media
Debunks pollyanna view that "social media is different"; shows how #MSM patterns drive "new" media today
media  pointofview  advertising  content  social  propaganda  control  politics  2ghcj 
march 2012 by csrollyson
Daliah Saper Interviewed on Fox Chicago re SOPA (Stop Online Piracy Act) | Experienced Chicago Intellectual Property Lawyers | Saper Law Offices
".. lawmakers will have to go back to the drawing board.. I don't think we want to become like a totalitarian government where we're suddenly blocking entire websites" #fb
sopa  pipa  geny  content  hollywood  congress  legislature  2csrollyson  video  chicago  attorney  analysis  opinion 
january 2012 by csrollyson
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