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csrollyson : decision   29

Science Shows: The Marketing Gut Is Not Dead
Argues that creative engenders emotion and a huge impact on customer decisions
marketing  neuroscience  creative  logic  emotion  brain  advertising  customer  data  analytics  decision  study  memory 
october 2017 by csrollyson
Emotional journey: How I Felt After Deciding On A #College & applied ED ^cr
Nice self-reflection on her emotional journey during the #college #application process & what she learned
apply  college  16ccc  twt  reflection  psychology  highschool  early  decision  choice  attitude  bullsi 
august 2017 by csrollyson
Wired - October 2016 by min-mag.com - issuu
Explores how to make machines "accountable" for their decisions since humans don't know their logic
artificial  intelligence  pointofview  machine  learning  accountability  decision  Algorithm 
january 2017 by csrollyson
Age 40: Ain’t Nobody Got Time For That — TheLi.st @ Medium — Medium
[commented]Nice post with Four Agreements vibe, being happy and mature in middle age #kudos
philosophy  middle  age  parent  csrblogcomment  q1  2015  Newyorkcity  decision 
january 2015 by csrollyson
Help, I Need a New Lawn Mower – The New Consumer Path to Purchase. | Ignite Social Media
SUPERB educated yet personal account of "social decision journey": note focus on #customer #outcome not product #kudos
customer  experience  usecase  outcome  example  exceptional  home  residence  lawn  casestudy  journey  retail  omni  channel  ecommerce  family  decision  consumer 
august 2014 by csrollyson
Target Missed Signs of a Data Breach - NYTimes.com
This hurts: Target ignored warnings of its FireEye security software [the human factor]
target  security  fraud  credit  debit  card  payment  q4  2013  software  exposé  retail  Management  decision  error 
march 2014 by csrollyson
When Big Data rediscovered the 1970's - broadstuff
How #BigData is rebadging 1970s "decision maths"; gentle debunk by former Mckinsey consultant suggests risks of overuse #kudos
big  data  debunk  science  decision  algorithm  industry  mckinsey  japan  manufacturing  production  optimization  industrial  economy  analysis  pointofview  q1  2014  lean  justintime  digital  history  cdo  foundation  2cdo  2csra 
february 2014 by csrollyson
The benefits—and limits—of decision models | McKinsey & Company
EXCELLENT discussion of analytics as decision tools: how managers can use well & not overuse #kudos
big  data  analytics  Foundation  decision  model  management  usecase  analysis  Q1  2014  example  2cdo  2csra 
february 2014 by csrollyson
Judge hits IBM in CIA cloud case - Computerworld
Amazon bests IBM in court for the right to build private cloud for CIA
cloud  amazon  ibm  litigation  2013  judge  court  decision  cia  private 
november 2013 by csrollyson
The Big-Data Interview: Making Sense of the New World Order | Wired Enterprise | Wired.com
Interview w co-authors of "Big Data: A Revolution That Will Transform How We Live, Work & Think"
big  data  book  interview  vision  business  society  transformation  Q1  2013  decision  making  adoption  definition  cdo  digital  philosophy  value  chain 
may 2013 by csrollyson
Free exchange: The debt to pleasure | The Economist
INTRIGUING: mashes up economics, sociology & psychology to decode decision-making; people aren't "rational" as economists want to believe ;^)
economics  sociology  Psychology  social  network  media  research  brain  decision  tradeoff  behavior  nudge  influence  human  2ghcj 
may 2013 by csrollyson
The coming era of ‘on-demand’ marketing | McKinsey & Company
Superb analysis of the digital marketing environment—and need for Chief Digital Officers—no mention of omnichannel by name but describes concept #cdo
cdo  marketing  digital  big  data  social  media  ecommerce  mobile  usecase  customer  decision  journey  workstream  example  bank  retail  apparel  q2  2013  vision  analysis  2blog  experience  integration  promotion  omni  channel  foundation 
april 2013 by csrollyson
The Biggest Dirty Little Secret in Business | LinkedIn
Firing people is hard but honest; "candor" and "lying" are different but both of them sabotage culture and performance
lying  management  organization  culture  decision  career  employee  honesty  2013 
april 2013 by csrollyson
Thinking in a Foreign Language Makes Decisions More Rational | Wired Science | Wired.com
Fascinating research on how thinking in a 2nd language seems to alter perception of risk/reward #fb
brain  research  university  chicago  decision  risk  aversion  management  language  korea  usa  spain  2csrollyson  2ghcj 
october 2012 by csrollyson

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