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csrollyson : earned   3

Jim Yu: The Sudden Rise of the Digital CMO
Analyzes enterprise adoption of #ChiefDigitalOfficer roles in light of earned media; nice 3M example
cdo  digital  adoption  pointofview  example  social  business  media  earned  disruption  analysis  marketing  gartner  quora  pinterest  3M  repuration  enterprise  Platform 
may 2013 by csrollyson

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