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csrollyson : ethnography   37

Data Science and Ethnography: What’s Our Common Ground, and Why Does It Matter? - EPIC
Fascinating and useful: Explicitly juxtaposes #ethnography and #data #science and asks, "What can each discipline learn from the other?" #quantitative #qualitative #CX #research
ethnography  data  science  discussion  method  bias  analysis  discipline  comparison  q1  2018  customer  experience  research  quantitative  qualitative 
may 2019 by csrollyson
A 5-Point Plan for Improving Employee Engagement
Many firms have backed into #employee #engagement since discovering it's the backbone of #customer #experience. This concise post points to employee-centric qual research as the key
employee  experience  engagement  howto  customer  journey  map  value  proposition  research  persona  model  data  interview  qualitative  bullsi  ethnography 
may 2019 by csrollyson
MeasuringU: 5 Types of Qualitative Methods
Which of these Qual research types do you know? #Ethnography + some uncommon #qualitative #research types - includes links to more
research  qualitative  reference  example  ethnography  casestudy  agile  csr19 
may 2019 by csrollyson
Can a Deprivation Study Deliver Brand Inspiration?
[commented] How deprivation research asks people to do without some favorite things creates creativity and joy #ethnography #cx #research
deprivation  research  ethnography  csrblogcomment  q2  2019  method  brand  product  csr19 
april 2019 by csrollyson
Netnography - Wikipedia
Another flavor of "digital ethnography" - entry tries to differentiate itself, but its logic is inconsistent
ethnography  reference  comparison  internet  digital  method  analysis  pioneer  community 
march 2019 by csrollyson
How to Boost the Power of Your Customer Journey Maps | LinkedIn
How to amp up customer experience with #journey #maps - where most map efforts fail, now you can outperform
customer  experience  journey  map  csr19  linkedin  howto  social  media  ethnography  research 
march 2019 by csrollyson
An introduction to customer research (a 3,000-word guide) – Econsultancy
Solid #customer #user research how-to guide includes using #ethnographic #research with trad quantitative & qualitative research #CX
customer  user  experience  research  guide  2017  lean  guerrilla  ethnography  survey  focus  group  howto  website  tools  qualitative  quantitative  CRM  csrblogcomment  csr19 
march 2019 by csrollyson
Research Methods - This Is Service Design Methods [Book]
Superb outline of service design research methods: The best summary of #ethnographic #research of #digital #social I've seen #CX #customer #experience
ethnography  course  description  bullsi  reference  digital  service  design  howto  csr19 
march 2019 by csrollyson
How to create a customer journey map | MyCustomer
Solid all around: Why and how to build a #customer #journey #map + supporting artifacts #service #design #CX
customer  journey  map  howto  service  design  blueprint  stakeholder  q3  2018  value  proposition  collaboration  research  ethnography  social  media  interview 
february 2019 by csrollyson
How Does Customer Development Model Work?
Summary of the vaunted #customer #development #model | #Ethnographic research is a useful #hack
lean  startup  customer  development  model  reference  experience  product  strategy  research  2csra  2cdo  2csrollyson  2snr  2sbs  Ethnography 
june 2016 by csrollyson
Ethnographic and Qualitative Research on Twitter
Excellent discussion of using #Twitter for #ethnography fieldwork; applicable to other #SocialMedia
ethnography  research  twitter  social  media  howto  pointofview  interview  example  field  2010  sanfrancisco  analysis  reference  text  method  cco  sochap  2csra 
march 2016 by csrollyson
Using Social Media For Customer Research
Brief insightful how-to examples of #socialmedia #ethnography: #pinterest #hangouts #twitter
social  media  ethnography  digital  google  hangout  analysis  marketing  howto  value  proposition  pinterest  image  2012  customer  twitter  survey 
march 2016 by csrollyson
What Is Ethnographic Research Marketing? | Chron.com
Short how-to conduct #ethnography for consumer research [digital + analog]
ethnography  digital  analog  howto  summary  marketing  research  social  media  home  car  public  store 
march 2016 by csrollyson
13. Six ways of doing digital ethnography | media/anthropology
Superb explanation, how-to & links for #ethnographic research of #socialmedia & digital ethnography + example
social  media  ethnography  reference  exceptional  example  spain  españa  digital  2011  15M  anthropology  research  politics  protest  austerity  europe  crisis  blogs  facebook  twitter  methodology  howto  study  cco  sochap  2csra 
march 2016 by csrollyson
Ethnography - Wikipedia, the free encyclopedia
Excellent reference on #ethnography, different types, theory, procedures, definition, and examples
ethnography  reference  research  theory  practice  anthropology  sociology  example 
march 2016 by csrollyson
» ethnography The Sociological Imagination
Diverse blog posts involving ethnography and less formal studies of people
ethnography  reference  blog  pointofview  analysis  reflection  community  sociology  anthropology  experiential 
march 2016 by csrollyson
Polymedia and Ethnography: Understanding the Social in Social Media
Short POV on how #ethnography is ideally suited for understanding #socialmedia #behavior + links
ethnography  social  media  reference  research  asia  global  disaster  recovery  sochap  cco  2snr 
march 2016 by csrollyson
Ethnography and Social Media | 21st Century Scholar
Useful muse on the definition of "ethnography" in research, from a traditional POV
ethnography  research  social  media  pointofview  definition  comparison  example  reference 
march 2016 by csrollyson
Postill & Pink—Social Media Ethnography | anthropolojamz
Reviews an article proposing new ethnography methods with social media interaction
social  media  ethnography  review  article  research  culture  analysis 
march 2016 by csrollyson
How Semiotic Ethnography Solved the Riddle: What Do Chronic Pain Patients Want? | RW Connect
Fascinating #semiotic #ethnography analyzes chronic pain patients' pain & home disruption #kudos @marketsemiotics
ethnography  semiotics  example  house  home  analysis  medication  pain  chronic  Q4  2015  art  painting  research  experiential  disruption  healthcare  cco  sochap  2snr  exceptional 
march 2016 by csrollyson
Ethnography
A #semiotics slant on #ethnography for #design #research
ethnography  design  research  semiotics  professional  services 
march 2016 by csrollyson
Ethnography » Interaction Design Foundation
Excellent reference on ethnography from a maker/creator/designer perspective
ethnography  reference  design  interaction  training  education  cco  2cdo  sochap  experiential 
march 2016 by csrollyson
The surprisingly small reason for Walmart’s huge problem
[commented] How ignoring #customer #experience drags profit even @walmart - Focus on customers' outcomes to engage #cx
retail  big  data  operations  q1  2016  pointofview  walmart  example  customer  experience  profit  grocery  local  experiential  ethnography  sochap  csrblogcomment 
february 2016 by csrollyson
Gosling
Research lab of Snoop author & prof with useful resources for ethnographic research on physical spaces
experiential  research  office  home  house  social  media  network  profile  behavior  Psychology  2008  ethnography 
february 2016 by csrollyson

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