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UX writing versus microcopy - UX Collective
Tries to delineate differences in terms and roles on #product user experience teams: UX writing, #content strategy, microcopy... within the context of #UX #design #technical #writing
ux  user  experience  writing  content  strategy  product  microcopy  definition  pointofview  research  role  team  design  journey  technical  csr19 
11 days ago by csrollyson
Where do technical writers fit in an organisation | ffeathers
A short riff on where #technical #writers are often wired into organizations, #software #product #development teams
technical  writing  organization  team  csr19  user  experience  support  marketing  developer  community  engineering  product  management 
5 weeks ago by csrollyson
Rolling Out the Welcome Mat for Travelers With Autism
Tourism businesses get certified to accommodate families with #autistic members #customer #experience #cx #autism
autism  family  travel  business  customer  experience  theme  park  tourism  certification  Q3  2019  example  reference 
5 weeks ago by csrollyson
The next-generation operating model for the digital world | McKinsey
Relatively concise article synthesizing how to integration #digitization #automation #analytics around transformation, all rooted in #customer #journey #mapping #experience #cx
customer  Experience  journey  map  digitization  automation  artificial  intelligence  silo  system  thinking  analytics  howto  2017  csr19  service  design 
7 weeks ago by csrollyson
Mark Persaud – Medium
Trends and analysis of VR AR MR technologies and vendors
augmented  virtual  mixed  reality  blog  hightech  customer  user  experience 
9 weeks ago by csrollyson
Technical Writing Tools - Which Ones Do You Need to Know?
Excellent discussion and comparison of HATS for technical writers including helpful context based on his own experience #kudos
technical  writing  help  authoring  tool  platform  discussion  comparison  use  case  user  experience  bullsi  refernence 
11 weeks ago by csrollyson
A Proven Method For Showing The Value Of Good UX — UX Articles by UIE
Superb: Practical how-to build support for #UX and #CX initiatives by measuring the costs of poor #user and #customer #experience
user  customer  experience  organization  howto  measurement  frustration  cost  business  case  sales  support  human  resources  productivity  employee  engagement  development  product  management  csr19  bullsi 
june 2019 by csrollyson
Top 5 Most Important Customer Experience Trends for 2019 | UX Booth
Executive summary of #customer #experience practitioner survey reveals what top CX performers do differently + 4-stage #CX maturity model
customer  experience  survey  practitioner  q1  2019  executive  summary  statistics  maturity  model  technology  communication  empathy  employee  chat  virtual  reality  comparison  voice  VOC  strategy  team  csr19  bullsi 
june 2019 by csrollyson
Predictions 2019: Customer Experience Comes Under Fire
Forrester's dour 2019 #customer #experience forecast: Unrealistic investments, shoddy business cases, and price wars in race to bottom.
customer  experience  adoption  transformation  prediction  analysis  measurement  2018  investment  results  business  case  demand  csr19  analyst  price  relationship 
june 2019 by csrollyson
First 90 Days in Customer Success Management
One of the best customer success posts I've seen: How to succeed as a new #Customer #success #manager has in-depth guidance, links to more #kudos #CX #enterprise
customer  success  bullsi  howto  plan  manager  SAAS  software  product  sales  marketing  service  pricing  feedback  visit  experience  lifecycle  metrics  churn  engagement  model  KPI  reference 
june 2019 by csrollyson
Brooke Goodbary – Medium
Want to dive deep into #customer #success? @Brooke knows her stuff! #experience #CX
customer  success  blog  bullsi  metrics  team  management  data  analytics  software  saas  service  sales  marketing  product  experience 
june 2019 by csrollyson
What Does Journey Mapping Do for You? - Heart of the Customer
Short and sweet: 6 things #customer #journey #maps should do; No.3 a huge pitfall, make sure you focus on true customer-centric, not firm-focused, outcomes ("intent") #CX #experience
customer  experience  journey  map  value  proposition  list  q2  2019  outcome  jtbd  emotion  csr19 
june 2019 by csrollyson
The Importance of Listening to Customers and Closing the Feedback Loop
[commented] Snapshot of how @dropbox is boosting #customer #centricity (video/transcript). I asked how they backed customer focus with incentives to make it last #experience #CX #employee
customer  experience  csrblogcomment  organization  centricity  example  hightech  q2  2019  howto  focus  group  b2b  interview  advisory  board  employee  journey  management  csr19 
june 2019 by csrollyson
Silo Mentality cartoon | Marketoonist | Tom Fishburne
[commented] Responded to assertion that “marketing is best equipped to handle customer experience”; how to break silos to enhance #CX
csrblogcomment  marketing  customer  experience  pointofview  cartoon  silo  organization  sales  Q2  2019  brand  enterprise  csr19 
june 2019 by csrollyson
More About Developmental Trauma | Adoption Council of Ontario
Superb reference of #child #development #trauma, Its definition and importance in helping orgs empower children, caregivers & families to heal
children  child  development  trauma  reference  19tcg  definition  value  proposition  brain  impact  family  caregiver  adverse  experience  bullsi 
june 2019 by csrollyson
Get More out of Your Journey Map With a Partnership Scan - IDEO U
Try this! Use #customer #experience journey mapping for your firm’s alliance #partner #strategy. Another use case for #journey #mapping #CX
customer  partner  experience  journey  map  value  chain  usecase  CSR19 
june 2019 by csrollyson
Customer Complaints: Why Angry Customers Are Good for Business
Solid advice for improving your firm's responses to #customer #complaints by listening, apologizing [mean it], empowering employees; customer feedback is research and post gives some tools to improve. I wouldn't use these; they need to be more personal/indiv. #CX
customer  experience  complaint  howto  response  learning  service  csr19  listening  apology 
june 2019 by csrollyson
How to develop exceptional digital experiences at velocity
I love this => Emphasizes impact of front and back stage on #customer #experience + How to build your #service #design #consulting practice by scoping projects in front stage before tackling back stage complexity + great #airline example #CX
service  design  consulting  front  back  stage  blueprint  journey  customer  experience  map  digital  application  coordination  theater  example  disney  airline  strategy  complexity  howto  privacy  tablet  flight  attendant  csr19 
june 2019 by csrollyson
What the (bleep) is Service Design, anyway?
Useful: #service #design consultant on the emerging field and how his global consultancy uses it with clients + examples
service  design  introduction  pointofview  definition  example  front  back  stage  disney  fsi  office  transit  human  customer  centricity  experience  journey  csr19 
june 2019 by csrollyson
Customers Can Be a Business “Moat” | LinkedIn
[commented] Asserts that "proactively looking out for customers' interests" can create loyal customers who stay because they *want* to do business with you #cx #customer #experience #trust
customer  experience  business  strategy  competitive  advantage  csrblogcomment  example  comparison  innovation  offense  defense  core  competency 
june 2019 by csrollyson
The Next Frontier for AR? Your Ear – Magenta
Predicts that #AI-powered headphones will be a delivery touchpoint for #artificial #intelligence #audio
artificial  intelligence  prediction  AI  q2  2019  headphones  google  glass  screen  example  bose  user  experience  virtual  reality 
may 2019 by csrollyson
Journey Mapping to Hypothesis Mapping: Creating Better CX - Heart of the Customer
2 Pitfalls of customer journey mapping: Mistaking #hypothesis maps for #journey #maps + showing hypothesis maps to #customers + how to use them together #CX
journey  hypothesis  map  customer  experience  comparison  howto  csr19  pitfall  process  organization  team  2015  Q4 
may 2019 by csrollyson
Journey Mapping: Start With Your Hypothesis | CustomerThink
Concise comparison of #customer hypothesis and #journey maps, then suggests how to use each to improve #experience #CX. BTW #Agile #Digital #ethnography is very useful in testing #hypothesis #maps
hypothesis  journey  map  customer  experience  howto  example  pitfall  B2B  organization  workshop  team  collaboration  csr19  reference 
may 2019 by csrollyson
UX Mapping Methods Compared: A Cheat Sheet
Superb #CX reference: Compares #Empathy #Journey #Experience #maps and #service #blueprint and describes how each functions
journey  experience  empathy  map  service  design  blueprint  comparison  bullsi  reference  user  customer  howto  example  2019  Q2  image  csr19 
may 2019 by csrollyson
Designing for AI-enhanced Experiences
How to use #design #principles to open the black box and empower users of #AI applications: 5 concise examples in #travel #healthcare #investment #CX
artificial  intelligence  design  user  interface  transparency  empowerment  travel  healthcare  investment  csr19  customer  experience  example  application  Algorithm 
may 2019 by csrollyson
5 Strategies for Building on Journey Mapping Success
How to create serious value from #journey #mapping: Specific ways to act on maps to move the ball + suggests pitfalls that oft befall teams #CX #digital #transformation #customer #research
journey  map  implementation  action  howto  usecase  example  tactics  storyboard  concept  drawing  visualization  prototype  design  pitfall  touchpoint  priority  hypothesis  future  white  space  vision  innovation  transformation  roadmap  orchestration  team  organization  customer  experience  research  agile  csr19  bullsi 
may 2019 by csrollyson
4 Ways an Experience Strategy Can Help You Right Now
4 useful use cases for #Experience #strategy include #digital #transformation, #wealth #management #FSI #Design #CX
digital  customer  user  experience  strategy  usecase  example  value  proposition  bank  mobile  website  application  dashboard  omni  channel  fsi  design  transformation  sense  respond  management  csr19 
may 2019 by csrollyson
Accenture Is Buying Droga5, an Ad Agency, Making a Bet on Creativity - The New York Times
Post claims @accenture's largest acquisition to date, @droga5, changes the #advertising business. That's hyperbole; Accenture has acquired too many firms to count to expand its competencies over the years
accenture  interactive  agency  acquisition  q2  2019  news  advertising  marketing  management  consulting  customer  experience  device  creative  hightech  mobile 
may 2019 by csrollyson
Attention Marketers: Your Campaign Workflow Is NOT A Customer Journey - Kerry Bodine
Impassioned debunk of #marketing's confusion of #customer #journey with marketing process #automation - @kerrybodine points out that customers' intentions are their own, and they don't include buying a product!
customer  experience  journey  map  debunk  marketing  automation  confusion  pointofview  2019  q2 
may 2019 by csrollyson
Data Science and Ethnography: What’s Our Common Ground, and Why Does It Matter? - EPIC
Fascinating and useful: Explicitly juxtaposes #ethnography and #data #science and asks, "What can each discipline learn from the other?" #quantitative #qualitative #CX #research
ethnography  data  science  discussion  method  bias  analysis  discipline  comparison  q1  2018  customer  experience  research  quantitative  qualitative 
may 2019 by csrollyson
A 5-Point Plan for Improving Employee Engagement
Many firms have backed into #employee #engagement since discovering it's the backbone of #customer #experience. This concise post points to employee-centric qual research as the key
employee  experience  engagement  howto  customer  journey  map  value  proposition  research  persona  model  data  interview  qualitative  bullsi  ethnography 
may 2019 by csrollyson
Creating a Culture of Customer Centricity - TandemSeven - The Experience Innovation Company
Pithy point of view on #customer #centricity: argues that the key to organization change is [truly] customer-centric #user #research and persona models. To this I'd add #JTBD
pointofview  customer  experience  transformation  centricity  enterprise  brand  Competition  organization  change  user  executive  team  empowerment  irony  research  persona  model  value  proposition 
may 2019 by csrollyson
Why Research Could Make or Break Your Journey Mapping Effort
Brilliant: Contrasts hypothesis v. #journey #maps, shows why many maps fail to deliver; they use internal data, NOT customer-centric unstructured data that's focused on JTBD. BTW, #Agile #Digital #Ethnography changes the game in journey research.
journey  map  research  pointofview  qualitative  quantitative  howto  value  proposition  2017  Q3  customer  experience  outcome  jtbd  touchpoint  comparison  bullsi  bullsi2  pitfall  hypothesis 
may 2019 by csrollyson
Home - TandemSeven - The Experience Innovation Company
Customer experience #design firm with robust proprietary software to automate #journey mapping #persona development implementing #CX #transformation
design  customer  experience  management  consulting  firm  chicago  boston  london  Newyorkcity  csr19  journey  map  enterprise  software  persona  transformation 
may 2019 by csrollyson
(5) WHAT IS A BEEFSTEAK!?: Experience Design with The Chicago Beefsteak - YouTube
Great #CX case study for Chicago steakhouse that offers personal treatment for customers and communal events
customer  experience  casestudy  example  chicago  restaurant  steak  beef  personal  entrepreneur  paleo  primal  lincoln  square  video  craft 
may 2019 by csrollyson
Championing the Customer Experience | Brandwatch
Argues that customer experience is marketing, takes a brand/enterprise view of #customer #experience culture using @deloitte's maturity model @vizia
marketing  customer  experience  pointofview  platform  enterprise  data  integration  IT  strategy  CCO  executive  model  deloitte  maturity  csr19  business  intelligence  analytics  social  media  journey  map  adoption  touchpoint 
may 2019 by csrollyson
How to Use Quantitative and Qualitative Analytics Together
Basic argument and examples for using #quantitative and #qualitative #research together to improve #user #experience #ux
quantitative  qualitative  research  user  experience  example  website  csr19  method  howto 
may 2019 by csrollyson
5 steps to building a seamless customer experience
Excellent advice for how to use #customer #journey #maps to create value in organizations. Subtleties like common language, mission, more... #kudos #CX #experience
customer  experience  journey  map  howto  management  value  ROI  strategy  organization  change  collaboration  buyin  bullsi  csr19  framework  language  mission  employee  empowerment 
april 2019 by csrollyson
Who’s the Right Customer to Map? Your Third Journey Mapping Question - Heart of the Customer
Pithy post on making choices to focus #journey #mapping initiatives. I shared my experience with #agile #digital #ethnography and asked author's experience with 2ndary research
customer  Experience  journey  map  focus  howto  csrblogcomment  value  proposition  ROI  cost  project  research  choice  csr19 
april 2019 by csrollyson
CX Day in government: How we all shape the customer journey | GSA
Quick example of #government #agency GSA adopting #customer #journey #maps within the #GSA and its sister agencies #CX
customer  experience  government  federal  GSA  example  csr19  supplier  journey  map  howto  agency 
april 2019 by csrollyson
Creating a Holistic Visitor Experience | AASLH
[commented] Insightful story about museums discovering the power of member #journey #experience #maps for #museum #visits #customer #CX
customer  member  experience  journey  map  example  museum  tennessee  csrblogcomment  csr19  history  heritage  touchpoint 
april 2019 by csrollyson
On the Road - Inova Fair Oaks Hospital - The Beryl Institute - Improving the Patient Experience
Inspiring #casestudy of a #patient #experience #journey initiative at a Virginia #hospital + example #service #design artifacts #healthcare #cx
patient  customer  experience  journey  map  example  casestudy  hospital  virginia  emergency  hall  collaboration  reflection  healthcare  service  design  csr19 
april 2019 by csrollyson
Touchpoint | Service Design and CX: Friends or foes?
Spring 2016 Touchpoint focuses on similarities and differences b/t #service #design and #customer #experience #CX
service  design  touchpoint  customer  experience  journal  Q2  2016  comparison  pointofview  marketing  advertising  model  philosophy  approach  Insight  csr19 
april 2019 by csrollyson
Mapping the experience of families at the ER | Highland Solutions
Example of #customer #journey #map project for Wisconsin children's hospital, the process and outcomes; BTW #agile #digital #ethnography broadens results with 100s of customer discussions #CX
customer  experience  journey  map  casestudy  example  wisconsin  children  hospital  process  outcome  healthcare  physician  marketing  emergency  csr19 
april 2019 by csrollyson
Make your journey maps measurable with customer journey analytics
[commented] Pitches the importance of basing #customer #journey #maps on real data, not on boardroom-created models
customer  experience  analytics  journey  map  debunk  bullsi  data  transaction  omni  channel  example  telecom  csrblogcomment  call  center  trigger  jtbd  kpi  behavior  csr19 
april 2019 by csrollyson
Ultimate Guide to Customer Experience Mapping: How to Map the CX from Start to Finish – NGDATA
Superb post compares #customer #experience maps to #journey #maps, shows when to use each, then how to build #CX map; BTW #agile #digital #ethnography speeds & improves this process
customer  experience  map  journey  comparison  reference  bullsi  csr19  howto  value  proposition  2017  data  social  media  sales  retail  transaction  example  template  omni  channel  touchpoint  emotion  research  persona  interview  forum  support  call  center  design 
april 2019 by csrollyson
6 Ways to Make Sure Your Journey Maps Improve Customer Experience
After your #journey #map - How to herd the cats and put it into practice to improve #customer #experience across touchpoint #trust #CX #design
customer  experience  journey  map  change  management  trust  stakeholder  governance  measurement  touchpoint  csr19 
april 2019 by csrollyson
You Need to Know the TRUTH About Customer Empathy!
Yes! Implies that many #customer #experience efforts are biased to the positive and asserts that truly effective #CX is based on empathy and honesty [don't fear the negative]. #Agile #digital #ethnography discovers the whole spectrum
customer  experience  touchpoint  csr19  bullsi  empathy  honesty  retail  register  example  emotion  policy  negative  exception 
april 2019 by csrollyson
Customer Journey vs. Customer Experience vs. Employee Experience ~ Future of CIO
Concisely shows that #customer #experience depends on #employee #engagement and recommends creating #journey #maps for employees & customers #CX
customer  experience  employee  engagement  journey  map  2015  csr19 
april 2019 by csrollyson
Suck Less, One Touchpoint At A Time
Improving #customer #experience need not be dramatic to have impact: Airline redesigned their boarding pass. Agile digital #ethnography efficiently discovers customer friction #cx
customer  experience  touchpoint  service  design  airline  example  interaction  csr19 
april 2019 by csrollyson
Patient Experience Study | GE Healthcare & Prophet
Survey of US #healthcare patients & providers reveals grim #patient #experience: providers think they're doing okay, but patients disagree. BTW, firms can improve studies with #agile #digital #ethnography (it's more patient-centric ;^) #CX
patient  experience  healthcare  usa  survey  marketing  research  report  Statistics  2016  customer  csr19 
april 2019 by csrollyson
Better patient experience hinges on improving financial journey
From the Duh Dept: To improve #patient #experience, transform #financial experience, transparency. BTW, firms can improve studies with #agile #digital #ethnography (it's more patient-centric ;^) #CX
healthcare  usa  patient  experience  finance  insurance  payer  stream  2018  survey  customer  Research 
april 2019 by csrollyson
Journey mapping as a tool to transform patient experience | AMS Insights
Example: legacy qualitative market research relies on few participants for interviews, diary studies & surveys: #agile #digital #ethnography improves research design by evaluating much more patient experiences
patient  customer  experience  marketing  survey  dairy  interview  traditional  healthcare  research  primary  journey  map  qualitative  knee  surgery 
april 2019 by csrollyson
Attention, Filmmakers: Your Website Sucks! | IndieWire
Focused on #indie #film websites but hooks into overall marketing & #distribution strategy #kudos
independent  film  marketing  distribution  audience  plan  strategy  website  email  list  gotcha  pitfall  design  reference  exceptional  howto  guide  social  media  goal  personality  user  experience  global  rights  management  19eyz  Business 
april 2019 by csrollyson
Common Mistakes During Customer Journey Mapping
How many of these do you know? Very useful post reveals common #journey #map #pitfalls - No.1 is having too much product focus #cx [commented]
journey  map  howto  pitfall  list  csrblogcomment  q2  2019  product  brand  emotion  model  design  research  exception  csr19  customer  experience 
april 2019 by csrollyson
Market Research Methods
Briefly mentions social within context of secondary market research, then discusses surveys, focus groups, interviews, observation, and field trials in the UX sense
marketing  research  quantitative  qualitative  primary  secondary  comparison  howto  csr19  reference  twitter  user  experience  customer 
march 2019 by csrollyson
Health Online 2013 | Pew Research Center
Long in the tooth but useful; most findings have likely increased as online/digital adoption deepens
2013  healthcare  online  behavior  research  patient  customer  Experience 
march 2019 by csrollyson
The New Face of Audience Journey Mapping in Healthcare - Forum for Healthcare Strategists
POV espouses using "brand journalism" to reach consumers earlier in their decision journeys; cites 83% [all] customers access digital/web late in their journeys; 33% healthcare patients self-diagnose online
healthcare  marketing  customer  patient  experience  pointofview  journey  content  q3  2018 
march 2019 by csrollyson
Our Focus Areas | Rightpoint
Rightpoint has morphed into a CX and design agency
customer  experience  design  agency  chicago  usa  csr19  strategy  insight  Research  consulting  firm 
march 2019 by csrollyson
CLEVER°FRANKE - Approach
Design firm uses data analytics to inform its strategy and design services
design  customer  user  experience  data  analytics  chicago  utrecht  digital  csr19  consulting  firm  agency 
march 2019 by csrollyson
Capabilities | The Connell Group
Customer insights firm specializing in pharma and life sci
customer  insight  experience  agency  consulting  firm  chicago  csr19 
march 2019 by csrollyson
Customer Success & Retention Consulting | Waterstone
Specializes in hightech clients + migrating trad techs to cloud, hence customer success focus
customer  success  experience  consulting  firm  chicago  sanfrancisco  hightech  csr19 
march 2019 by csrollyson
The Re-Wired Group
Michigan-based #JTBD consultancy serves a wide spectrum of clients, focused on #JTBD for #innovation #product #development #cx
jtbd  consulting  firm  michigan  innovation  product  design  customer  user  experience  Research  csr19 
march 2019 by csrollyson
Personas vs. Jobs-to-Be-Done
Very useful comparison of #JobsToBeDone and #personas for #customer & #user #experience - shows each artifact's strengths/weaknesses + how to use them together #JTBD #CX
jtbd  design  customer  user  experience  csr19  outcome  persona  comparison  service  bullsi  reference  howto 
march 2019 by csrollyson
How to Boost the Power of Your Customer Journey Maps | LinkedIn
How to amp up customer experience with #journey #maps - where most map efforts fail, now you can outperform
customer  experience  journey  map  csr19  linkedin  howto  social  media  ethnography  research 
march 2019 by csrollyson
How to Create Your Customer Journey Map and Optimize the Touchpoints
The importance of #touchpoints in #customer #journey #maps - How to use & optimize them, some good examples + map software suggestion #CX
customer  experience  journey  map  touchpoint  example  tools  software  retention  statistics  business  impact  csr19  q4  2018 
march 2019 by csrollyson
The Customer Journey Map: Why It’s Essential - CMNTY Blog
Striking: Post on why/how to create #customer #journey #maps is NOT customer-focused. Sadly, this is the rule, not the exception #CX
brand  customer  journey  map  platform  experience  CSR19  howto  tools  value  proposition  example  organization  usecase 
march 2019 by csrollyson
Should Social Media Affect Your Customer Journey Map? - CX Social
Brand-centric: Advocates using #socialmedia as part of #customer #journey #maps BUT doesn't use it to create the model
customer  journey  map  social  media  usecase  2017  Experience  csr19  brand 
march 2019 by csrollyson
How Create a Customer Journey Map, Customer Journey Map Templates
Short and solid how-to guide for researching and creating #customer #journey #maps #CX
customer  journey  map  social  media  experience  csr19  howto  template  tool  research 
march 2019 by csrollyson
Visual Guide to Customer Journey Mapping Process
Good detail of analog trad process of #customer #journey #mapping + compares journey maps to #service #blueprint experience maps, others #CX #research
service  design  customer  user  research  journey  map  howto  guide  blueprint  comparison  experience  process  marketing  automation  value  proposition  csr19 
march 2019 by csrollyson
An introduction to customer research (a 3,000-word guide) – Econsultancy
Solid #customer #user research how-to guide includes using #ethnographic #research with trad quantitative & qualitative research #CX
customer  user  experience  research  guide  2017  lean  guerrilla  ethnography  survey  focus  group  howto  website  tools  qualitative  quantitative  CRM  csrblogcomment  csr19 
march 2019 by csrollyson
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