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csrollyson : forrester   18

Forrester Research Report: Advocate Marketing for B2B | Jive
Advice for using software to power #advocate #marketing featuring customers & employees
analyst  report  enterprise  collaboration  customer  advocate  marketing  software  comparison  analysis  competition  jive  q1  2015  forrester 
june 2016 by csrollyson
Digital Transformation In The Age Of The Customer: A Spotlight On B2B
Excellent: B2B v. B2C adoption of #digital & #CX #transformation; culture biggest gap; #trust not cited
digital  transformation  customer  experience  q4  2015  accenture  cdo  cco  ceo  cmo  forrester  research  Statistics  comparison  b2c  b2b  adoption  sochap  reference  organization 
january 2016 by csrollyson
Death Of A (Traditional) Salesman
[commented] The 4 types of #B2B #salespeople: How tech is displacing them (1MM jobs gone by 2020) & how to respond
b2b  sales  csrblogcomment  forrester  2015  q1  trend  disintermediation  hightech  howto  trust  social  business  empowerment  client  customer  model  linkedin  Platform 
march 2015 by csrollyson
A New Twist in International Relations: The Corporate Keep-My-Data-Out-of-the-U.S. Clause - Bloomberg
USA hightech firm blowback against NSA: contracts specific countermeasures, sales hurt; however location no matter
hightech  nsa  surveillance  usa  global  blowback  obama  cisco  apple  google  data  cloud  contract  canada  snowden  forrester  2ghcj 
december 2013 by csrollyson
How To Explain Hadoop To Non-Geeks - InformationWeek
SUMMARY #BigData software Hadoop for execs & non-techies: video+email Q&A w Forrester analyst #fb
hadoop  big  data  technology  software  value  proposition  guide  video  forrester  q4  2013  enterprise  adoption  executive  digital  transformation  2cdo  2csra 
november 2013 by csrollyson
Where BI Falls Short: Taking a Singular Point of View | Forrester Blogs
Why the single version of the truth is maladaptive: how to do it better Thx @nigelfenwick
big  data  analytics  collaboration  open  Enterprise  digital  example  transport  q3  2013  cdo  forrester  model  adoption 
august 2013 by csrollyson
Mobile Commerce Technology - M-commerce sales via smartphones hit $8 billion in 2012 - Internet Retailer
Forrester: mcommerce constrained by complex clickthrus & checkout processes [a long way to omni-channel]
mobile  mcommerce  adoption  forrester  report  usa  Q1  2013  checkout  omni  channel  cdo  digital  multi 
august 2013 by csrollyson
Is It A Good Time To Be CMO? | B2B Marketing Insider
Highlights of 2013 Forrester CMO survey: "Great times for CMOs who thrive on change" [paraphrased]
marketing  cmo  pointofview  forrester  research  enterprise  brand  Q3  2013 
july 2013 by csrollyson
People Who Use Macs At Work Are Richer And More Productive
Short post references Forrester research on high performing employees who bring their own Macs to work, suggests that IT support them (not iPad or iPhone but MacBooks)
macintosh  q4  2011  forrester  research  productivity  salary  enterprise  i.t.  sales  business  development  executive  support  apple  adoption 
october 2011 by csrollyson

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