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csrollyson : gartner   15

Gartner on digital marketing: social and mobile top focus | Klick Health
NICE digest of Gartner #digital adoption study: top budget growth in #socialbusiness #mobile #analytics
adoption  cdo  digital  big  data  analytics  mobile  social  business  q3  2013  gartner  report  summary 
august 2013 by csrollyson
Getting A Head Start On Five Factors Reshaping E-Commerce - Forbes
Useful point of view & links on Gartner, Constellation Research & Hofstede research on global ecommerce market
omni  channel  pointofview  gartner  research  constellation  mobile  social  business  globalization  cloud  legacy  erp  CRM  enterprise  culture  customer  experience  q1  2013  ecommerce  digital  ceo 
august 2013 by csrollyson
Jim Yu: The Sudden Rise of the Digital CMO
Analyzes enterprise adoption of #ChiefDigitalOfficer roles in light of earned media; nice 3M example
cdo  digital  adoption  pointofview  example  social  business  media  earned  disruption  analysis  marketing  gartner  quora  pinterest  3M  repuration  enterprise  Platform 
may 2013 by csrollyson
Get ready for the Chief Digital Officer | Enterprise Innovation
To remain relevant to customers, enterprises need to create personal customer experiences.. implied in roundup of Gartner 2012 Symposium, rise of CDO & transformation
cdo  digital  gartner  adoption  q4  2012  mobile  social  business  employee  customer  cloud  data  client  marketing  CEO  Management  Transformation  CIO  Front  Back  Office  Experience 
may 2013 by csrollyson
Most Organizations Still Fear Social Media - Anthony J. Bradley and Mark P. McDonald - Harvard Business Review
Presents a simple social business adoption model, explains with Supervalu executive social business example
social  business  media  adoption  model  q3  2012  gartner  research  example  grocery  brand  collaboration  executive 
april 2013 by csrollyson
Social Computing
Leading Gartner blogger uses I.T. approach
sbadpt13  gartner  blog  social  business  enterprise  analyst 
april 2013 by csrollyson
Gartner: Social Business Software Efforts Largely Unsuccessful, for Now - CIO.com
Gartner finds enterprise #SocialBusiness efforts disappoint bc leaders manage them like I.T. Yup, #SOCIALbusiness #fb
social  business  research  gartner  results  ROI  Analysis  report  q2  2013  adoption  Enterprise  2blog  2csrollyson 
april 2013 by csrollyson
Gartner Finds Corporate Websites Still A Higher Digital Marketing Priority For U.S. Marketers Than Facebook — Just | TechCrunch
As reported, this survey is built on a false assumption: that websites and social media compete; their purposes in most cases are very different
survey  social  media  website  comparison  gartner  usa  cmo  advertising  2blog 
march 2013 by csrollyson

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