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csrollyson : hypothesis   4

Journey Mapping to Hypothesis Mapping: Creating Better CX - Heart of the Customer
2 Pitfalls of customer journey mapping: Mistaking #hypothesis maps for #journey #maps + showing hypothesis maps to #customers + how to use them together #CX
journey  hypothesis  map  customer  experience  comparison  howto  csr19  pitfall  process  organization  team  2015  Q4 
may 2019 by csrollyson
Journey Mapping: Start With Your Hypothesis | CustomerThink
Concise comparison of #customer hypothesis and #journey maps, then suggests how to use each to improve #experience #CX. BTW #Agile #Digital #ethnography is very useful in testing #hypothesis #maps
hypothesis  journey  map  customer  experience  howto  example  pitfall  B2B  organization  workshop  team  collaboration  csr19  reference 
may 2019 by csrollyson
5 Strategies for Building on Journey Mapping Success
How to create serious value from #journey #mapping: Specific ways to act on maps to move the ball + suggests pitfalls that oft befall teams #CX #digital #transformation #customer #research
journey  map  implementation  action  howto  usecase  example  tactics  storyboard  concept  drawing  visualization  prototype  design  pitfall  touchpoint  priority  hypothesis  future  white  space  vision  innovation  transformation  roadmap  orchestration  team  organization  customer  experience  research  agile  csr19  bullsi 
may 2019 by csrollyson
Why Research Could Make or Break Your Journey Mapping Effort
Brilliant: Contrasts hypothesis v. #journey #maps, shows why many maps fail to deliver; they use internal data, NOT customer-centric unstructured data that's focused on JTBD. BTW, #Agile #Digital #Ethnography changes the game in journey research.
journey  map  research  pointofview  qualitative  quantitative  howto  value  proposition  2017  Q3  customer  experience  outcome  jtbd  touchpoint  comparison  bullsi  bullsi2  pitfall  hypothesis 
may 2019 by csrollyson

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