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Saturn Transits: 12th House – Jessica Davidson
MUST read: Superb summary of Saturn's transit of your (natal) 12th house, which lasts 2-3 years. This post can help you ground yourself in the process
12th  house  astrology  reference  saturn  exceptional  transit  consequences  disruption  transformation  cycle  journey  ego  spirit 
november 2019 by csrollyson
Mystic Warrior Practice – Introduction – Jessica Davidson
Exceptional: A beautiful description of a "mystic warrior" journey, letting go of Ego and reuniting with God
spirituality  csrblogcomment  ego  spirit  god  universe  journey  exceptional 
november 2019 by csrollyson
UX writing versus microcopy - UX Collective
Tries to delineate differences in terms and roles on #product user experience teams: UX writing, #content strategy, microcopy... within the context of #UX #design #technical #writing
ux  user  experience  writing  content  strategy  product  microcopy  definition  pointofview  research  role  team  design  journey  csr19 
september 2019 by csrollyson
The next-generation operating model for the digital world | McKinsey
Relatively concise article synthesizing how to integration #digitization #automation #analytics around transformation, all rooted in #customer #journey #mapping #experience #cx
customer  Experience  journey  map  digitization  automation  artificial  intelligence  silo  system  thinking  analytics  howto  2017  csr19  service  design 
july 2019 by csrollyson
5 Best Practices to Build a Customer Success Journey Map | ClientSuccess
Good idea, but the "map" is firm-focused, not #customer #centric. Better is a #service #blueprint, which contains customer #journey #map and firm front & back stage support processes #design
customer  success  journey  map  alignment  silo  client  structure  marketing  sales  support  product  implementation  service  design  blueprint  csr19 
june 2019 by csrollyson
What Does Journey Mapping Do for You? - Heart of the Customer
Short and sweet: 6 things #customer #journey #maps should do; No.3 a huge pitfall, make sure you focus on true customer-centric, not firm-focused, outcomes ("intent") #CX #experience
customer  experience  journey  map  value  proposition  list  q2  2019  outcome  jtbd  emotion  csr19 
june 2019 by csrollyson
The Importance of Listening to Customers and Closing the Feedback Loop
[commented] Snapshot of how @dropbox is boosting #customer #centricity (video/transcript). I asked how they backed customer focus with incentives to make it last #experience #CX #employee
customer  experience  csrblogcomment  organization  centricity  example  hightech  q2  2019  howto  focus  group  b2b  interview  advisory  board  employee  journey  management  csr19 
june 2019 by csrollyson
Get More out of Your Journey Map With a Partnership Scan - IDEO U
Try this! Use #customer #experience journey mapping for your firm’s alliance #partner #strategy. Another use case for #journey #mapping #CX
customer  partner  experience  journey  map  value  chain  usecase  CSR19 
june 2019 by csrollyson
How to develop exceptional digital experiences at velocity
I love this => Emphasizes impact of front and back stage on #customer #experience + How to build your #service #design #consulting practice by scoping projects in front stage before tackling back stage complexity + great #airline example #CX
service  design  consulting  front  back  stage  blueprint  journey  customer  experience  map  digital  application  coordination  theater  example  disney  airline  strategy  complexity  howto  privacy  tablet  flight  attendant  csr19 
june 2019 by csrollyson
What the (bleep) is Service Design, anyway?
Useful: #service #design consultant on the emerging field and how his global consultancy uses it with clients + examples
service  design  introduction  pointofview  definition  example  front  back  stage  disney  fsi  office  transit  human  customer  centricity  experience  journey  csr19 
june 2019 by csrollyson
Journey Mapping to Hypothesis Mapping: Creating Better CX - Heart of the Customer
2 Pitfalls of customer journey mapping: Mistaking #hypothesis maps for #journey #maps + showing hypothesis maps to #customers + how to use them together #CX
journey  hypothesis  map  customer  experience  comparison  howto  csr19  pitfall  process  organization  team  2015  Q4 
may 2019 by csrollyson
Journey Mapping: Start With Your Hypothesis | CustomerThink
Concise comparison of #customer hypothesis and #journey maps, then suggests how to use each to improve #experience #CX. BTW #Agile #Digital #ethnography is very useful in testing #hypothesis #maps
hypothesis  journey  map  customer  experience  howto  example  pitfall  B2B  organization  workshop  team  collaboration  csr19  reference 
may 2019 by csrollyson
UX Mapping Methods Compared: A Cheat Sheet
Superb #CX reference: Compares #Empathy #Journey #Experience #maps and #service #blueprint and describes how each functions
journey  experience  empathy  map  service  design  blueprint  comparison  bullsi  reference  user  customer  howto  example  2019  Q2  image  csr19 
may 2019 by csrollyson
5 Strategies for Building on Journey Mapping Success
How to create serious value from #journey #mapping: Specific ways to act on maps to move the ball + suggests pitfalls that oft befall teams #CX #digital #transformation #customer #research
journey  map  implementation  action  howto  usecase  example  tactics  storyboard  concept  drawing  visualization  prototype  design  pitfall  touchpoint  priority  hypothesis  future  white  space  vision  innovation  transformation  roadmap  orchestration  team  organization  customer  experience  research  agile  csr19  bullsi 
may 2019 by csrollyson
Attention Marketers: Your Campaign Workflow Is NOT A Customer Journey - Kerry Bodine
Impassioned debunk of #marketing's confusion of #customer #journey with marketing process #automation - @kerrybodine points out that customers' intentions are their own, and they don't include buying a product!
customer  experience  journey  map  debunk  marketing  automation  confusion  pointofview  2019  q2 
may 2019 by csrollyson
CHANGING MY LIFE - Belle Meets World
[commented] Inspiring personal journey of changing personal workout and diet habits
csrblogcomment  fitness  wellness  paleo  exercise  diet  sleep  journey  behavior  lifestyle  change  apparel  2017 
may 2019 by csrollyson
A 5-Point Plan for Improving Employee Engagement
Many firms have backed into #employee #engagement since discovering it's the backbone of #customer #experience. This concise post points to employee-centric qual research as the key
employee  experience  engagement  howto  customer  journey  map  value  proposition  research  persona  model  data  interview  qualitative  bullsi  ethnography 
may 2019 by csrollyson
Why Research Could Make or Break Your Journey Mapping Effort
Brilliant: Contrasts hypothesis v. #journey #maps, shows why many maps fail to deliver; they use internal data, NOT customer-centric unstructured data that's focused on JTBD. BTW, #Agile #Digital #Ethnography changes the game in journey research.
journey  map  research  pointofview  qualitative  quantitative  howto  value  proposition  2017  Q3  customer  experience  outcome  jtbd  touchpoint  comparison  bullsi  bullsi2  pitfall  hypothesis 
may 2019 by csrollyson
Home - TandemSeven - The Experience Innovation Company
Customer experience #design firm with robust proprietary software to automate #journey mapping #persona development implementing #CX #transformation
design  customer  experience  management  consulting  firm  chicago  boston  london  Newyorkcity  csr19  journey  map  enterprise  software  persona  transformation 
may 2019 by csrollyson
Championing the Customer Experience | Brandwatch
Argues that customer experience is marketing, takes a brand/enterprise view of #customer #experience culture using @deloitte's maturity model @vizia
marketing  customer  experience  pointofview  platform  enterprise  data  integration  IT  strategy  CCO  executive  model  deloitte  maturity  csr19  business  intelligence  analytics  social  media  journey  map  adoption  touchpoint 
may 2019 by csrollyson
Mapping the Patient Journey: A Case Study
Very useful: How to use and design #patient #experience #journey #maps to put touchpoints into a narrative and identify breakdowns. How to design the map + example #agile #digital #ethnography
healthcare  patient  journey  map  casestudy  bullsi  howto  design  value  proposition  provider  touchpoint  social  media  medical  urology  persona  csr19 
may 2019 by csrollyson
5 steps to building a seamless customer experience
Excellent advice for how to use #customer #journey #maps to create value in organizations. Subtleties like common language, mission, more... #kudos #CX #experience
customer  experience  journey  map  howto  management  value  ROI  strategy  organization  change  collaboration  buyin  bullsi  csr19  framework  language  mission  employee  empowerment 
april 2019 by csrollyson
Who’s the Right Customer to Map? Your Third Journey Mapping Question - Heart of the Customer
Pithy post on making choices to focus #journey #mapping initiatives. I shared my experience with #agile #digital #ethnography and asked author's experience with 2ndary research
customer  Experience  journey  map  focus  howto  csrblogcomment  value  proposition  ROI  cost  project  research  choice  csr19 
april 2019 by csrollyson
CX Day in government: How we all shape the customer journey | GSA
Quick example of #government #agency GSA adopting #customer #journey #maps within the #GSA and its sister agencies #CX
customer  experience  government  federal  GSA  example  csr19  supplier  journey  map  howto  agency 
april 2019 by csrollyson
Creating a Holistic Visitor Experience | AASLH
[commented] Insightful story about museums discovering the power of member #journey #experience #maps for #museum #visits #customer #CX
customer  member  experience  journey  map  example  museum  tennessee  csrblogcomment  csr19  history  heritage  touchpoint 
april 2019 by csrollyson
On the Road - Inova Fair Oaks Hospital - The Beryl Institute - Improving the Patient Experience
Inspiring #casestudy of a #patient #experience #journey initiative at a Virginia #hospital + example #service #design artifacts #healthcare #cx
patient  customer  experience  journey  map  example  casestudy  hospital  virginia  emergency  hall  collaboration  reflection  healthcare  service  design  csr19 
april 2019 by csrollyson
Journey Mapping: 9 Frequently Asked Questions
One of the best reference posts on #customer #journey #mapping I've seen + Links to more. I use #agile #digital #ethnography for research-first or hypothesis-first approaches; it adds a lot of data cred to maps
journey  map  reference  howto  bullsi  csr19  FAQ  persona  stakeholder  executive  value  proposition  team  scope  focus  research  primary  secondary  nonprofit  government  tool 
april 2019 by csrollyson
Mapping the experience of families at the ER | Highland Solutions
Example of #customer #journey #map project for Wisconsin children's hospital, the process and outcomes; BTW #agile #digital #ethnography broadens results with 100s of customer discussions #CX
customer  experience  journey  map  casestudy  example  wisconsin  children  hospital  process  outcome  healthcare  physician  marketing  emergency  csr19 
april 2019 by csrollyson
Make your journey maps measurable with customer journey analytics
[commented] Pitches the importance of basing #customer #journey #maps on real data, not on boardroom-created models
customer  experience  analytics  journey  map  debunk  bullsi  data  transaction  omni  channel  example  telecom  csrblogcomment  call  center  trigger  jtbd  kpi  behavior  csr19 
april 2019 by csrollyson
Ultimate Guide to Customer Experience Mapping: How to Map the CX from Start to Finish – NGDATA
Superb post compares #customer #experience maps to #journey #maps, shows when to use each, then how to build #CX map; BTW #agile #digital #ethnography speeds & improves this process
customer  experience  map  journey  comparison  reference  bullsi  csr19  howto  value  proposition  2017  data  social  media  sales  retail  transaction  example  template  omni  channel  touchpoint  emotion  research  persona  interview  forum  support  call  center  design 
april 2019 by csrollyson
6 Ways to Make Sure Your Journey Maps Improve Customer Experience
After your #journey #map - How to herd the cats and put it into practice to improve #customer #experience across touchpoint #trust #CX #design
customer  experience  journey  map  change  management  trust  stakeholder  governance  measurement  touchpoint  csr19 
april 2019 by csrollyson
Customer Journey vs. Customer Experience vs. Employee Experience ~ Future of CIO
Concisely shows that #customer #experience depends on #employee #engagement and recommends creating #journey #maps for employees & customers #CX
customer  experience  employee  engagement  journey  map  2015  csr19 
april 2019 by csrollyson
Journey mapping as a tool to transform patient experience | AMS Insights
Example: legacy qualitative market research relies on few participants for interviews, diary studies & surveys: #agile #digital #ethnography improves research design by evaluating much more patient experiences
patient  customer  experience  marketing  survey  dairy  interview  traditional  healthcare  research  primary  journey  map  qualitative  knee  surgery 
april 2019 by csrollyson
10 Line Producer Tips That Will Get You On Time and Under Budget
Excellent detail about #line #producer role on #film #shoots - role and function - How to do it right (and wrong ;^)
line  film  production  producer  process  journey  shoot  accounting  project  management  howto  bullsi  exceptional  reference  budget  plan  director  equipment  talent  19eyz 
april 2019 by csrollyson
How to Find a Producer for Your Film, TV, or Theater Project
Basic but nice detail of the process of planning for and doing a search for your #executive #producer #film
19eyz  producer  howto  investor  film  bullsi  journey  process  guide  reference 
april 2019 by csrollyson
Common Mistakes During Customer Journey Mapping
How many of these do you know? Very useful post reveals common #journey #map #pitfalls - No.1 is having too much product focus #cx [commented]
journey  map  howto  pitfall  list  csrblogcomment  q2  2019  product  brand  emotion  model  design  research  exception  csr19  customer  experience 
april 2019 by csrollyson
Lessons Learned from the 15 Story Beats of My CENTS Kickstarter
SUPERB: In-depth analysis of #kickstarter campaign to finance #indie #film - and the roles of social media and email networks #investor #kudos ^cr
bullsi  investor  kickstarter  howto  lessons  learned  bullsi2  crowdfunding  email  social  media  story  journey  19eyz  finance  example  tactics  strategy  plan  twitter  facebook  hack  Business 
march 2019 by csrollyson
So You Want to Be a Film Producer? Checking in with Producer Lauren McBride and "Selah and the Spades" | Sundance Institute
Her first indie film as producer: Lauren McBride on how Selah and the Spades came to be and #lessons #learned galore ^cr
indie  film  feature  story  producer  writer  investment  journey  college  2018  19eyz  bullsi  lessons  learned  production  script  budget 
march 2019 by csrollyson
The New Face of Audience Journey Mapping in Healthcare - Forum for Healthcare Strategists
POV espouses using "brand journalism" to reach consumers earlier in their decision journeys; cites 83% [all] customers access digital/web late in their journeys; 33% healthcare patients self-diagnose online
healthcare  marketing  customer  patient  experience  pointofview  journey  content  q3  2018 
march 2019 by csrollyson
How to Boost the Power of Your Customer Journey Maps | LinkedIn
How to amp up customer experience with #journey #maps - where most map efforts fail, now you can outperform
customer  experience  journey  map  csr19  linkedin  howto  social  media  ethnography  research 
march 2019 by csrollyson
How to Create Your Customer Journey Map and Optimize the Touchpoints
The importance of #touchpoints in #customer #journey #maps - How to use & optimize them, some good examples + map software suggestion #CX
customer  experience  journey  map  touchpoint  example  tools  software  retention  statistics  business  impact  csr19  q4  2018 
march 2019 by csrollyson
The Customer Journey Map: Why It’s Essential - CMNTY Blog
Striking: Post on why/how to create #customer #journey #maps is NOT customer-focused. Sadly, this is the rule, not the exception #CX
brand  customer  journey  map  platform  experience  CSR19  howto  tools  value  proposition  example  organization  usecase 
march 2019 by csrollyson
Should Social Media Affect Your Customer Journey Map? - CX Social
Brand-centric: Advocates using #socialmedia as part of #customer #journey #maps BUT doesn't use it to create the model
customer  journey  map  social  media  usecase  2017  Experience  csr19  brand 
march 2019 by csrollyson
How Create a Customer Journey Map, Customer Journey Map Templates
Short and solid how-to guide for researching and creating #customer #journey #maps #CX
customer  journey  map  social  media  experience  csr19  howto  template  tool  research 
march 2019 by csrollyson
Visual Guide to Customer Journey Mapping Process
Good detail of analog trad process of #customer #journey #mapping + compares journey maps to #service #blueprint experience maps, others #CX #research
service  design  customer  user  research  journey  map  howto  guide  blueprint  comparison  experience  process  marketing  automation  value  proposition  csr19 
march 2019 by csrollyson
The Lifecycle of a Washing Machine: Transforming the Customer Experience for a Home Appliance Manufacturer | Doblin
Doblin #customer #experience research for global white goods brand: [conclusions] "#socialmedia #analysis can be used to determine & uncover an incredibly wide range of research questions and help determine and prioritize the most useful next steps."
customer  experience  digital  anthropology  appliance  home  product  washing  machine  2017  social  media  journey  map  brand  doblin  deloitte  bullsi  exceptional  csr19 
march 2019 by csrollyson
What is Customer Journey Mapping? The Complete CX Network Guide | CX Network
Solid high-level post on why to use #customer #journey #maps + how to orchestrate the effort + pitfalls & links #CX
customer  experience  journey  map  value  proposition  approach  reference  persona  brand  enterprise  pitfall  csr19 
february 2019 by csrollyson
How to Pick the Best Customer Journey Analytics Platform for You
Yes, a pitch for their platform but head/shoulders above most other posts. Enterprise viewpoint, uses true analytics to inform #customer #journey #map creation & optimization
customer  experience  journey  map  persona  enterprise  software  platform  vendor  analytics  exceptional  organization  data  marketing  automation  comparison  analysis  reference  bullsi  example  image  IT  csr19 
february 2019 by csrollyson
How to Put Customer Research to Work
Details issues around #customer #journey #maps & #personas; asserts that most are one-offs & various versions proliferate & recommends using a central repository (theirs ;^). #marketing #cx #ux silos
customer  user  experience  journey  map  persona  enterprise  software  application  howto  csr19  image  organization  marketing 
february 2019 by csrollyson
What Is an Empathy Map?
Short & sweet: How to use #customer #empathy #maps + example & tools #CX #journey
customer  journey  service  design  blueprint  empathy  map  example  howto  csr19  digital  analog 
february 2019 by csrollyson
What is a Customer Journey Map? [Free Template Download] | Mightybytes
Excellent step-by-step example/explanation for how @mightybytes created a #customer #journey #map for a new service + tool recommendations #CX
customer  journey  map  example  hosting  service  reference  bullsi  tools  template  image  experience  digital  csr19 
february 2019 by csrollyson
Nine sample customer journey maps – and what we can learn from them | MyCustomer
Useful relatively short how-to create and grow your #customer #journey #map. High-level steps, sound advice & examples from sev. firms #kudos
howto  customer  journey  map  example  reference  image  csr19  experience  persona  advice 
february 2019 by csrollyson
6 Customer Journey Mapping Examples: How UX Pros Do It
Varied post and different approach: 6 UXers offer their experiences, points of view
customer  journey  map  example  pointofview  csr19 
february 2019 by csrollyson
How to Conduct Research for Customer Journey Mapping
Exceptional how-to guide for conducting qualitative customer experience research, supplemented with quantitative + links #journey #map #CX
customer  experience  journey  map  research  method  comparison  qualitative  quantitative  survey  interview  social  sentiment  analysis  howto  reference  exceptional  field  study  analytics  csr19  bullsi 
february 2019 by csrollyson
Customer Journey Map | Service Design Tools
Reference service design site: 3 real analog example #customer #journey #maps + links to storyboards, service blueprints
customer  journey  map  example  service  design  reference  tool  europe 
february 2019 by csrollyson
How to create a customer journey map | MyCustomer
Solid all around: Why and how to build a #customer #journey #map + supporting artifacts #service #design #CX
customer  journey  map  howto  service  design  blueprint  stakeholder  q3  2018  value  proposition  collaboration  research  ethnography  social  media  interview 
february 2019 by csrollyson
How to Create an Effective Customer Journey Map [Examples + Template]
Simplistic but still useful explanation of customer #journey #map value proposition and how to create maps + templates #CX
journey  map  customer  experience  service  design  example  value  proposition  reference  template  b2b  b2c  restaurant  realestate  model  howto  marketing  ecommerce  website  blueprint  csr19 
february 2019 by csrollyson
The 50 Best Customer Journey Mapping Software Tools – NGDATA
Wide array of #journey #mapping software and collaboration tools spans global vendors & independents #CX
journey  map  customer  experience  software  tool  list  reference  persona  collaboration  csr19 
february 2019 by csrollyson
Service Design: Consumer Journey Mapping
Why and how to use #journey #mapping for customer experience improvement #cx + examples #service #design #CX
service  design  customer  experience  journey  map  persona  value  proposition  example  process  transformation  omnichannel  csr19 
february 2019 by csrollyson
MY CANCER JOURNEY - arlenecotter.com
Must-see very unusual emotional account of NHL treatment cancer journey
sh1  ws2  ws3  NHL  journey  surprise  exceptional  bullsi  death  family  friend  transplant  allogenic  2ndline  18sbx 
february 2019 by csrollyson
My Story - Two Strong
Pregnant mother learns she has DLBCL during first trimester. In remission after first line, but nice detail about pregnancy, home life with cancer
sh1  ws1  bullsi  blog  pregnancy  dlbcl  cancer  journey  18sbx  1stline  family  infection 
february 2019 by csrollyson
About Grady Vogt : My Cancer Story
Superb NHL patient blog, so authentic, and more raw than most, plus detailed. At present he is in remission after second line
nhl  sh1  bullsi  blog  journey  1stline  2ndline  18sbx 
february 2019 by csrollyson
Lympho Bob: CAR-T posts
Voluminous blog of NHL patient includes his opinions and thoughts about CAR-T; he has NOT had CAR-T, was cured in 2010-2011
sh1  blog  nhl  patient  journey  experience  bullsi  2010  18sbx 
february 2019 by csrollyson
Cancer and Dating: Excerpts from the Journal a Survivor Kept
Young lymphoma patient blog series on her journey; this post on dating during treatment is poignant and even funny
patient  journey  lymphoma  blog  18sbx  ws1  millennial  cancer  romance  dating  application  losangeles  travel  ATC 
january 2019 by csrollyson
My Experience With Lymphoma - The Atlantic
Detailed patient journey with Lymphoma in his brain; deciding on treatment options, weighing life decisions, physical and emotional impacts
lymphoma  patient  story  journey  brain  sh1  2016  transplant  family  community  treatment  diagnosis  work  bullsi  support  18sbx 
january 2019 by csrollyson
21 Days Times 6
Very long, detailed blog of patient's journey from 2012; she is articulate and detailed, discussions of physician involvement from PCP to oncologist to ATC
patient  journey  DLBCL  lymphoma  chemotherapy  canada  18sbx  blog  ws1 
january 2019 by csrollyson
Survivorship: After Non-Hodgkin Lymphoma Treatment Ends
NHL patient and her oncologist share their perspectives on treatment, 6 rounds RCHOP, using patient's case as context. CAR-T mentioned
patient  oncologist  interview  video  bullsi  cartcell  NHL  journey  RCHOP  chemotherapy  emotion  18sbx 
january 2019 by csrollyson
Stranger Than Fiction: Death and Taxes, and the Meaning of Life – Jessica Davidson
Film depicts protagonist going through dark night of the soul without realizing it
review  film  darknight  hero  journey 
september 2018 by csrollyson
NONPROFIT TOUCHPOINTS – FOUR TIPS FOR CREATING CHAMPIONS | LinkedIn
Very useful for #nonprofit #marketers: How to use #donor touchpoints to improve donation rates
nonprofit  service  design  journey  touchpoint  bullsi  social  media  donor  fundraising  csrblogcomment 
february 2018 by csrollyson
The epic journey of American voters – Civic Designing – Medium
A design analysis and explanation for low voter turnout: Surprise, the process is broken!
voting  usa  design  example  exceptional  process  analysis  journey  map  persona  politics  county  employment  logistics  moving  government 
october 2017 by csrollyson
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