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csrollyson : jtbd   15

What Does Journey Mapping Do for You? - Heart of the Customer
Short and sweet: 6 things #customer #journey #maps should do; No.3 a huge pitfall, make sure you focus on true customer-centric, not firm-focused, outcomes ("intent") #CX #experience
customer  experience  journey  map  value  proposition  list  q2  2019  outcome  jtbd  emotion  csr19 
june 2019 by csrollyson
Why Research Could Make or Break Your Journey Mapping Effort
Brilliant: Contrasts hypothesis v. #journey #maps, shows why many maps fail to deliver; they use internal data, NOT customer-centric unstructured data that's focused on JTBD. BTW, #Agile #Digital #Ethnography changes the game in journey research.
journey  map  research  pointofview  qualitative  quantitative  howto  value  proposition  2017  Q3  customer  experience  outcome  jtbd  touchpoint  comparison  bullsi  bullsi2  pitfall  hypothesis 
may 2019 by csrollyson
Make your journey maps measurable with customer journey analytics
[commented] Pitches the importance of basing #customer #journey #maps on real data, not on boardroom-created models
customer  experience  analytics  journey  map  debunk  bullsi  data  transaction  omni  channel  example  telecom  csrblogcomment  call  center  trigger  jtbd  kpi  behavior  csr19 
april 2019 by csrollyson
Jobs to be Done Research Service
JTBD freelancer with global clients > Crisp description of JTBD process & value prop
jtbd  product  development  freelance  global  image  value  proposition  csr19  consultant 
march 2019 by csrollyson
The Re-Wired Group
Michigan-based #JTBD consultancy serves a wide spectrum of clients, focused on #JTBD for #innovation #product #development #cx
jtbd  consulting  firm  michigan  innovation  product  design  customer  user  experience  Research  csr19 
march 2019 by csrollyson
Personas vs. Jobs-to-Be-Done
Very useful comparison of #JobsToBeDone and #personas for #customer & #user #experience - shows each artifact's strengths/weaknesses + how to use them together #JTBD #CX
jtbd  design  customer  user  experience  csr19  outcome  persona  comparison  service  bullsi  reference  howto 
march 2019 by csrollyson
CMOs don't need more tech...
[comment] What #CMOs need more than #martech #CDO #CIO
csrblogcomment  marketing  cmo  hightech  martech  customer  experience  persona  jtbd  vendor  ecosystem  cdo  cio  cco  leadership 
may 2017 by csrollyson
Needle Humanizes Customer Experience with Addition of Shopping Cart Feature | Business Wire
Brilliant! @Needle platform crowdsources #customer experts on using products to create #experience #advocate #success
startup  customer  experience  advocate  specialist  crowdsourcing  ecommerce  disruption  outcome  platform  retail  jtbd  sochap  cco 
april 2016 by csrollyson
Does Apple Use Jobs-to-be-Done — Jobs To Be Done — Medium
Riff on #Apple focus on #customer #experience & user-focused #design shows how #JobsToBeDone works
JTBD  example  Apple  design  powerbook  history  pioneer  customer  experience  reference  Q3  2015  reflection  cco  sochap  2csra  2cdo 
march 2016 by csrollyson
Jobs To Be Done — Medium
Medium's #JTBD articles: great range of perspectives
JTBD  reference  reflection  experiential  sochap  cco 
march 2016 by csrollyson

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