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csrollyson : kentucky   7

To survive, companies need to stop hiding behind their walls - Fortune
How #manufacturing wins by changing from closed plants to networked communities: pioneering examples
manufacturing  innovation  additive  3D  product  disruption  collaboration  community  kentucky  arizona  example  detroit  berlin  hightech  higher  education  q1  2015  2ghcj 
february 2015 by csrollyson
B2B Social Business Case Study: Jefferson Financial - YouTube
How a financial services firm energized its channel using #socialbusiness + direct sales - & grabbed market share during recession
social  business  casestudy  b2b  2sbs  insurance  twitter  facebook  youtube  sales  kentucky  publicrelations  advisor  brand  channel  marketing  b2b2c  Financialservices  Platform 
may 2012 by csrollyson
Twitter and LinkedIn: Small Biz's Best Growth Tools - Forbes
CASEstudy: Financial services firm grows at competitors' expense by using LinkedIn, Twitter & legacy communications. Notice that Jefferson, an investments firm, engaged its channel (financial advisors), using LinkedIn, YouTube, Twitter and legacy marcom. Their momentum enabled them to maintain their pricing while competitors felt compelled to lower theirs. Another powerful lesson is, during "downturns," don't follow the herd and cut sales and marketing investments, especially when you can use social business to magnify impact as Jefferson did. Well done! #li
linkedin  twitter  casestudy  2010  2011  marketing  B2B  social  network  business  sales  fund  kentucky  employment  mayor  services  2sbs  notabene  Financialservices 
february 2012 by csrollyson

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